On October 18, Beijing time, a full 24 hours passed, and Yi Jianlian, the first brother of the men's basketball team, was still silent, and refused to come forward to explain, and the loss had reached 9 figures.
It has been 24 hours since Yi Jianlian broke the sensational news of suspected prostitution TS, so after the golden rumor refutation period on the first day, the UAE still chose to remain silent. In the face of hundreds of millions of commercial sponsorships, he did not give any response, and his team also remained silent.
At the same time, many media have revealed that after a large number of sponsors removed Yi Jianlian's promotional advertisements and promotional content, he may now have suffered large-scale losses, with a guaranteed nine-figure minimum. According to the major revelations brought by the well-known media "Jiupai News", the endorsement cost of UAE TVC advertising (TV commercial) is as high as 20 million ~ 30 million, and the duration of this endorsement is two years, including shooting advertising videos and plane shooting, etc.
Such a high sky-high price of endorsements has been affected, and before Yi Jianlian connected a full 20 brands, it is now revealed that 13 or even more brands have withdrawn various promotional messages from the United Arab Emirates. His business territory was originally very extensive, but after this incident came out, he was destined to suffer a heavy blow.
So according to the revelations of this authoritative financial media, 2000~30 million yuan is Yi Jianlian's advertising endorsement fee, so many brands add up, and now the loss of the UAE is probably hundreds of millions, which is also a complete late festival. When there were only 10 days left before his 40th birthday, Yi Jianlian suddenly had this kind of thing, and the most important thing was that he remained silent a day later, without any refutation of rumors.
If you want to maintain your commercial value, the first reaction of him and his team should be to immediately deny it, plus call the police, so that the sponsor may not cut quickly, but now after 24 hours of silence, these sponsor advertisers have chosen to cut with Yi Jianlian, which has proved a lot.
It is probably very difficult to affect such a serious matter, to affect the entire business empire, and to delay it for so long, but still want to delay it and deal with it coldly. This is also very disappointing for more and more supporters, and there were still many people who expected him to succeed Yao Ming, but now it seems that he is not able to do so.