Today, a picture is on fire, a car manufacturer is looking for KOL, and the result is very outrageous, only a budget of 1000, requiring 20w fans, and it seems that he has to travel by himself.
You know, Altay is very far away, and it takes an hour to fly over Urumqi. If you go from Beijing, a one-way ticket costs 3,000➕.
And the budget of 1000 has to be returned to MCM 700, which means that only 300 yuan is earned. Coupled with travel, I lost money properly.
In fact, this kind of very picky budget is very large, and there are some Xiaohongshu and Douyin KOC groups, which are full of such announcements of hundreds of yuan every day. It's just that this rebate is ridiculously high. Even I saw a 79% rebate.
Now the self-media is indeed involved to a point. Two days ago, I was talking to a friend who does car MCN. Now, many self-media bloggers are eyeing the cake of new energy vehicle companies, after all, this is an industry that is vigorously supported, and the advertising fee is relatively abundant. But now, if you want to receive advertisements from car companies, you basically have to buy the brand's car first.
Of course, car companies will not ask you to buy it openly. It will only hint: Media teacher, there will be a discount if you buy a car~ If you don't answer, there will be no follow-up.
I said, how do you make money? A car is at least 100,000 yuan, and I invested a lot of money in it before I received an advertisement, can I get back to my capital? He said that first of all, they have more talents, and everyone can use this car to take business orders and cooperate, and car companies will also reinvest to share this cost. Secondly, they will also rent out the car when they are not in use. Finally, if the publicity period has passed, it will be sold at a discount. So I'm sure I'll earn it back.
Of course, this premise is based on the premise that the car sells well, because the model with good sales will have a steady stream of advertising budgets. Many bloggers bought the coffin car launched by a car brand before, just to prepare to rush in to earn advertising money. As a result, the car hit the street, and naturally, the car company will no longer invest in advertising. These bloggers lost hundreds of thousands of dollars, and the money was smashed inside. I was dumbfounded, this money is really not easy to make.
This MCN receives 70% rebates, but it is certainly not MCN that makes 70% of the money. Everyone thinks that it is easy to make money as a media, there is no need to produce content, as long as you are a middleman, you can make advances, and there is no technical cost. So the mediator has long gone crazy. Generally, it is good to have a gross profit of 3-5% points, and it is basically impossible to be high, otherwise Party A's procurement is vegetarian?
It turned out that I once had a friend who ran an advertising agency, and their client wanted to target me. I gave him an offer of 5000 yuan less than normal. Theoretically, he had the lowest offer and would definitely be able to get it, but in the end he still lost the price. At the last look, the other party's offer is cheaper than his. It turned out that the other party made it with money in order to win this standard.
As for why the money is posted, maybe it's to build customer relationships, maybe other accounts can earn it back. There is also the problem of account period, the annual remittance of automobiles is very fast, which media company has not advanced tens of millions? In short, the media MCN is crazy.
The delivery link of a campagin is extremely long, and Party A does a campaign-Party A market-Party A procurement-leading agency-media buy agency-MCN. There are countless processes in the middle, and there are several orders that a KOL gets.
It is impossible for Party A to choose this MCN even when it has earned 70% of the money. Even if he wanted to choose procurement, he would never agree. We also discussed this issue in the group.,There must be the interests of Party A.,Or Party A.'s company.。。
(To enter the group + WeChat in the text)
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