According to the "2023 Youth Consumption Survey", 64% of consumers attach more importance to spiritual consumption, and young consumers attach more importance to spiritual consumption. As the main force of jewelry consumption, the change of young people's consumption mood not only affects their purchase decisions, but also shapes new market trends. How to respond more flexibly and quickly to market changes has also become a core topic for brands to seize opportunities and lead innovation.
Lao Miao, who has been committed to conveying the brand's "good luck" culture, has recently launched a series of new products called "A String of Good Luck", which focuses on activating the young consumer market and actively dialogue with young consumers, so as to wear a string of good luck and carry the beautiful meaning of "fancy prayer" to achieve emotional resonance with consumers.
According to reports, the series is popular with young consumers with colorful color ropes and trendy gold jewelry, catering to the consumption concept and emotional thirst of contemporary young people, aiming to become the emotional support of contemporary upward youth.
Lao Miao said that market research found that on the one hand, driven by "self-pleasing" consumption, the consumption choices of the younger generation are not limited to the value of the product, nor only the pursuit of the appearance of the product, but more inclined to the spiritual value it contains, showing personal preferences and emotional sustenance.
On the other hand, people's expectations for fortune are not limited to beads, knotted ropes, crystals, and temple toys, and gold jewelry is being chosen by more fashion-conscious young consumers. With the continuous improvement of aesthetics and design in the gold jewelry industry, gold jewelry can also show personal taste and matching beauty in a variety of occasions. Therefore, more and more young people choose gold jewelry that combines value, appearance and good meaning to add weight to their fortunes.
The old temple launched a series of good luck this time, hoping to meet the wishes and emotional demands of young people. According to reports, in order to meet the wishes and aspirations of young people on different occasions and at different moments, the old temple has launched three major product lines - "Fortune Series", "Fortune Series" and "Luck Series", which not only desire health but also pray for success, both the pursuit of wealth and good fate, which means to accompany every young person who is pursuing self-worth and realize his ideals and wishes.
At present, in the gold jewelry market, hand jewelry is deepening with the pursuit of "beauty" and "individuality" by young consumers, and at the moment when the trend of cultural return is leading, the rope bracelet with the meaning of good luck and the new Chinese beauty is shining with new brilliance through the integration of contemporary design, and has become the new favorite of young people. The old temple string of good luck series, the colorful rope with the delicate pendant with each meaning, to form a personalized DIY jewelry, meaning auspicious little golden dragon, symbolizing wealth and luck ingots, coins and other elements one by one, into a string of good luck on the wrist. Multiple stacks can better reflect personalized blessings and differentiated aesthetics, and easily control various styles such as commuting and traveling. The old temple series of good luck fully caters to the emotional needs of young people, links the aesthetic preferences of young people, and realizes a bridge of spiritual resonance with them.
Lao Miao said that the Lao Miao brand is well aware of the spiritual power of young people eager to grow up and pursue excellence, and through insight into the spiritual demands of young people at present, it uses trendy jewelry to convey the brand's "good luck" culture.