If a gold jewellery brings consumers a sensory experience that is more than just visible and tangible, imagine what kind of gold jewellery it would be? "Fragrant gold" may provide the answer.
Zijin Gold, a brand of Zijin Mining Group, a Fortune 500 company, is a rapidly rising gold jewelry brand in the industry in recent years, and continues to be committed to technological innovation and quality improvement, and continues to bring consumers high-quality consumer experience and high-quality jewelry products. Recently, Zijin Gold officially launched the "Containing Perfume Gold" craft products, the series of innovative technology integration of jewelry and perfume art, after obtaining the national invention patent listed, marking a new breakthrough in the field of multi-sensory experience in the jewelry industry, injecting new vitality into the current jewelry market.
Previously, the relevant person in charge of Zijin Gold introduced that the birth of "fragrant gold" craft products is a subversive innovation of traditional gold jewelry technology. The collection combines the exquisite craftsmanship of jewelry, the artistic conception of the product and the aroma to bring consumers a new wearing experience that integrates touch, sight and smell. The two series of "Dragon on the Clouds" and "Cloud Full Lake" are respectively integrated with wood oriental notes and green leaf aromas, which not only show the unique charm of oriental jewelry aesthetics, but also allow wearers to enjoy the gorgeous texture of gold jewelry while feeling the spiritual healing brought by the fragrance.
In order to allow consumers to more intuitively feel the unique charm of "fragrant gold" craft products, Zijin Gold has set up fragrance zones in all major stores across the country. In this zone, customers can try on the collections, try on the jewelry, smell the fragrance, and immerse themselves in the multiple experiences brought by the fusion of jewelry and fragrance.
In recent years, ESG has continued to gain popularity in the jewelry industry, vigorously practicing the concepts of green and sustainable development, harmonious coexistence between man and nature, and social responsibility. With the help of new technologies and advanced equipment, the jewellery industry has begun to face the society with a new image of being smarter, more efficient, more environmentally friendly and socially responsible. According to reports, in the process of developing "fragrant gold" process products, Zijin Gold adheres to green environmental protection design from the environmental protection standard control of the production process to the selection of environmentally friendly materials for product packaging. The packaging of the whole series of products is made of environmentally friendly paper that meets the FSC certification standards, and the carton printing uses environmentally friendly ink instead of traditional petroleum ink, fully demonstrating Zijin Gold's unremitting efforts in technological innovation and environmental responsibility.
The relevant person in charge of Zijin Gold said that the launch of the "fragrant gold" craft product has brought an unprecedented sensory experience to consumers, and also marked an important step in the field of multi-sensory experience in the jewelry industry.
In the future, Zijin Gold will continue to adhere to the innovative development of the jewelry industry and bring more surprises to consumers.