Author / SuSu
The fourth season of Xiaoguo's "Talk Show Convention" ended two days later, and the "Annual Comedy Contest" was almost seamlessly launched.
With the new comedy other than traditional cross-talk and sketches as the main body, the "Annual Comedy Competition" integrates a variety of comedy expression forms such as sketch (sketch comedy), comic talent, musical, and mime, and also popularizes many new comedians in addition to traditional comedy labels such as Deyun Society, Liaoning Folk Art Troupe, Happy Twist, and Big Bowl Entertainment. These new comedy formats, new comedians, and screenwriters behind the scenes of new comedies are all brought to the fore.
#Xu Zheng online digging people to send offers to the six beasts # is undoubtedly the climax of the night of the show, from the Beijing comedy label "Shan Liren" of the six beasts high-yield and high-quality real estate out of the "Internet Physical Examination", "Platform", "This Killer is not cold" three screenwriting programs, he also took this opportunity to achieve a small range of out of the circle - former hammer section employees, stand-up comedians, with a personal stand-up comedy special "Big Beast", Tencent video "Boast is right" and Mango TV "Listen to Sisters" editor-in-chief, popular Internet radio "Boring Zhai" anchor, Behind the many identity changes, "single person" is an indispensable belonging.
As the chief content director of the "Annual Comedy Competition", Boss Shi, the founder of Shan Liren Comedy, also has a new round of recognition as its content strategic partner. After 4 years of hard work in the industry, this year can be described as a harvest year for Shan Liren - Zhou Qimo, the champion of the fourth season of "Talk Show Conference", and Xu Zhisheng, the strongest newcomer, are all signed actors of Shan Liren Comedy.
Shan Liren, who mainly focuses on offline, frequently acts as a high-quality comedy content provider "away stunning". Shan Liren VS Laughing Fruit, this time successfully won back a round?
Laughing fruit vs single person, online and offline attention competition
"Nan Guangzhi Bei Zhisheng" is named after He Guangzhi from Shanghai Laughing Fruit Culture and Xu Zhisheng from Beijing Shan Liren Comedy.
Since 2017, with the popularity of "Spit Conference" and "Talk Show Conference", talk shows (stand-up comedies) have gained wide recognition among young Chinese audiences. Since then, Xiaoguo has gradually "monopolized" the online talk show market, which has also driven the rapid development of the entire industry.
On the other hand, in 2015, Boss Shi (Shi Jiefu) decided to quit his job in the financial industry and devote himself to talk shows full-time, and in 2017, Boss Shi pulled the founding actors Zhou Qimo, Liu Yang, and Xiaolu (who switched to Mi Wei after "Strange Story" won the runner-up last year) to formally establish a stand-alone comedy.
At the beginning of the establishment of Shan Li Ren Comedy, the judgment on the core issues of the comedy industry at that time was the cultivation of Chinese stand-up comedy talents and comedy content output, so it focused on the development of Shan Li Ren Academy to cultivate new talents, and the newcomers opened Mai "surprised", and held the Shan Li Ren Original Comedy Competition (including new comedy), Lang Carriage National Tour and other sub-brands.
One background is that the "China International Talk Show Comedy Festival" held for three consecutive years is a national professional offline talk show competition, Boss Shi and Zhou Qimo are the champions of the previous two sessions, and Liu Yang is the champion of the third (2018), they are all from Shan Liren. During the period when there was a large shortage of stand-up comedy talents in China, Shan Liren introduced and reconstructed many theories and rules of the barbaric period of the industry, such as Boss Shi once led the creation of stand-up comedy methodologies and creative manuals.
At the beginning of 2018, Shan Liren obtained Youku's tens of millions of A round of financing, continued to increase its investment in offline comedian training and performance business, and since then will improve the offline layout, establish a set of methodologies to cultivate a larger number of talk show comedy practitioners, and then use high-frequency offline performances to continue to cultivate, consolidate and strengthen the ability of newcomers to create content exports.
Has been deeply cultivated offline, fame, volume, capital recognition is not as good as Xiaoguo, but Shan Liren has discovered and cultivated many talents for Chinese talk shows (stand-up comedy industry) - before switching to Xiaoguo, Yang Kasa, Rock, Kam, Yang Mengen, and Tong Monan were all actors of Shan Liren.
The so-called "strong people have the right to speak". This form of comedy, which originated in the United Kingdom and developed in the United States, stand-up comedy, is more widely known as "stand-up comedy" in China. Conceptually, for stand-up comedy, a comedy import, Shan Liren translates it into stand-up comedy, and Laughing Fruit Culture has always called it a talk show. Before there was "Tonight's 80s Talk Show", followed by "Talk Show Conference", the name of the talk show is now also accepted by more audiences. The essential talk show is a transliteration and paraphrasing of Talk Show, referring to a talk show like the Allen Show.
However, because "Spit Conference" and "Talk Show Conference" make talk shows (stand-up comedies) have greater exposure, powerful actors may immediately gain fame and economic returns if they take a high-traffic online platform. In contrast, relying on offline performances to gradually accumulate exposure is very slow (to become famous). So that the head actors of Shan Li and Xiao Guo have a lot of gaps in popularity and commercial value.
With the exception of a few lucky ones, the prevailing situation is that the vast majority of stand-up comedians still struggle to make a lot of money, and embarrassment and poverty are high-frequency words for their self-deprecation. The reason why everyone insists is because of love - in 2019, Zhou Qimo, the "ceiling" who has been deeply cultivating for four or five years, still has to rely on savings to barely survive, although he is small and famous, he can only open a hundred people. After the third season of "Talk Show Conference", Zhou Qimo's thousand-person special national tour was late but arrived.
South Laughing Fruit X North Single Liren X Meter Not X,
N possibilities for comedy
With Shan Liren, the scale of Beijing's offline stand-up comedy market has gradually risen. However, the stand-up offline market does not make money, and the single person who continues to study and deeply cultivate comedy content gradually extends and explores the diverse possibilities of new comedy. Sketch (sketch comedy), also imported, is gradually incorporated into their training courses and content development. At the "Annual Comedy Competition", the stand-alone comedian Menghan & Manor also presented comic talents.
As the show introduces, sketch comedy is short and fast, it will grab a point, play three times, and each time it must be upgraded. And the manga is somewhat similar to the Japanese crosstalk, one of the two people on the stage is responsible for pretending to be stupid and the other is responsible for spitting to achieve a sense of comedy.
In short, Shan Liren continues to expand its influence in the industry by covering offline business and online sections such as audio programs, video programs and other products. For example, the podcast programs "Harmonic Star Chat" and "Boring Zhai" produced by Shan Liren are the top few of the podcast hit lists of various platforms.
At the same time, it also undertakes more business projects, such as the six beasts-led "Boast is Right", "Listen to Sister", "Annual Comedy Competition" and other behind-the-scenes screenwriting work, with "comedy content productivity" as the competitiveness, and constantly expand the business boundaries.
On the comedy variety show track, Xiaoguo culture occupies a branch of talk show (stand-up comedy) with an absolute advantage, in fact, it is also because the online variety show dominated by talk shows such as "Spit Conference" and "Talk Show Conference" is not so easy to do. Because Xiaoguo has the ability and experience of mature online talk show variety shows, thanks to the mature creators and content teams they have been working on all the way since the beginning of "Tonight's Post-80s Talk Show", and the program broadcast platform Tencent has invested in Xiaoguo Culture this year and has now become the third largest shareholder of Xiaoguo, and the two sides are undoubtedly tied deeper.
Now, Shan Liren, who has been deeply engaged in comedy for four years, has finally "won a round" on the new comedy track. Xiaoguo Culture still has a lot of advantages over single-person comedy in terms of company popularity, volume, artist scale, market discourse power, etc., and the two parties that are not completely overlapping in business have their own advantages.
Therefore, whether it is for Laughing Fruit, or Shan Liren, or other comedy companies, how to make the comedy industry bigger is the current common goal. Last year, Xiaoguo put aside the "competition" mentality and invited Zhou Qimo to the third season of "Talk Show Conference", which was a start. This year, Xiaoguo hosted Zhou Qimo's thousand-person special "Long Live Don't Understand" national tour, which is the largest special tour of mainland stand-up comedians so far, and it is also a preliminary exploration of the powerful combination of Xiaoguo and Shan Liren.
After a few years, these new comedy forms such as domestic stand-up comedy, sketch comedy, comic talent, and improv comedy have risen, the market has become bigger, and it is not too late to look at the world pattern.
Zhou Qimo's testimonial after winning the fourth season of "Talk Show Conference" said, "It is comedy that brings us together." When asked how he views the departure of the signed artists and the "grandfather" laughing fruit, Boss Shi, the founder of Shan Li Comedy, said, "To this day, I don't think that those who left Shan Li Ren have betrayed us..." "I even feel that Xiao Guo and Shan Li Ren, to some extent, are like different departments of the same company, Shan Li Ren is responsible for developing and producing excellent comedy and comedians, and it is a fertile land where everyone can create good comedy content, and Xiao Guo to enlarge this value and commercialize it." ”
On the eve of the launch of the "Annual Comedy Competition", Boss Shi left a testimonial on Weibo: Whether it is Mi Wei, Xiaoguo Culture or Shan Liren, "We have made the world better." ”