Let's take a look at some of the new products launched in the international market.
01
Pepsi Limited Edition Blue Cola Drink
PepsiCo has expanded its portfolio with the launch of a new limited edition blue cola, Electric Blue. The new product offers a passionate taste encapsulated in a striking blue liquid, and the new product will be available for 12 months in convenience stores, wholesale and grocery channels. （foodbev）
02
Starbucks launched "pearl" coffee in the United States
Recently, Starbucks announced the launch of Summer-Berry Refreshers, a limited-time summer product, which will be available in the United States. All three of the new products are said to contain raspberry-flavored pearls, which add a fruity flavor to the drink. Starting this month, the Starbucks app will also offer summer deals in the U.S. market, including a 50% discount on all handcrafted beverages every Friday in May, and personalized offers every Monday starting on the 13th of this month. (Company News)
03
Nestlé launches espresso iced coffee
In line with the growing trend of cold coffee, Nestlé has announced the launch of a new premium espresso drink, including sweet vanilla and dark espresso, with the former having a hint of sweetness and the latter having a more intense taste. The new product will be available in bottled form in select retail stores in Australia this month. （foodbev）
04
巴黎水推气泡饮料系列Maison Perrier
Recently, the sparkling water brand Perrier has launched a new line of high-end sparkling drinks: Maison Perrier.
According to FoodBev, Maison Perrier has two collections, Forever and Chic. Among them, the Forever series combines bubbles and natural fruit flavors. Officially, the Forever series will add two new flavors - lychee and pineapple - while there are nine consumer favorites such as lemon, lime, orange and grapefruit. (Food & Beverage Innovation)
05
Robinson and the Iron Lady push light beer
Recently, Robinsons and Iron Maiden launched a new light-flavored ABV Trooper beer called Trooper Pale Ale on the occasion of their 11th anniversary collaboration. With an alcohol content of 3.4%, the beer is a light beer with lemon blossom aroma.
Robinson said the Trooper Pale is the lowest alcohol in the range, in contrast to last year's limited-edition beer with a maximum alcohol content of 10 percent and the flagship Trooper Ale at 4.7 percent in 2013. （the drinks business）