The story behind the former "Queen Fruit" Queen Nina grapes and Sunshine Rose grapes has fallen from sky-high prices to floor prices, and the stories behind this are full of ups and downs.
In 2014, the Queen Nina grape in Shanghai was just a new variety. At that time, there were great expectations for this tall and ruby red grape. The hard and crisp flesh and unique color make it a new favorite in the market for a while.
The Sunshine Rose grape is also making a splash in the market. Their price was once as high as 800 yuan a catty, which amazed everyone. Growers have turned to this lucrative variety, and the entire fruit market has been swept by this "grape fever".
More growers are putting into production, and there is an oversupply of Sunshine Rose grapes on the market. The price is like a roller coaster, from the peak of 800 yuan a catty to less than 10 yuan a catty. This is a disaster for farmers who grow a lot of Sunshine Rose grapes.
Queen Nina looks like a star of hope to succeed Sunshine Rose and re-lead the market. Its price also rose in a short period of time, once reaching a prohibitive more than 800 yuan a catty. History is always strikingly similar, and the saturation of the market for Queen Nina grapes has also begun its path of decline.
With the impact of the epidemic in 2020 and the decline in consumer spending power, high-priced fruits are no longer so popular. Prices for Queen Nina and Sunshine Rose grapes continue to fall, market demand has decreased, and many growers are feeling unprecedented pressure.
These two once-sky-high grapes have completely lost the favor of the market. The sharp drop in prices has left many growers disheartened, and some are looking to change careers. There are more and more grape varieties on the market, and the competition is becoming more and more fierce, and Sunshine Rose can only be unknown among many varieties.
There are signs that consumers are no longer looking for a single brand or high-priced fruit, and they are more focused on cost-effectiveness and healthy lifestyles. This is a cold reality for Queen Nina grapes and sunshine roses, which once only attracted attention at a high price point.
In the spring of 2024, some regions of the Sunshine Rose and Queen Nina grapes began to experiment with a small-scale revival. By improving cultivation techniques and harvesting methods to maintain the quality of the grapes, growers hope to capture the hearts and minds of consumers once again. Whether this can be successful remains to be verified by the market.
In this series of ups and downs, we can see that winegrowers are experiencing challenges, and the entire agricultural production chain is being tested by both the market and the natural environment. From seed to fruit, from field to table, every step is fraught with uncertainty, but also full of opportunities.
Not long after, it was reported that some large supermarket chains were negotiating with growers to provide a stable supply of high-quality grapes at more reasonable prices, which could be a turning point for those who are still holding on.