#北漂##创业故事##北漂二十年##群演#
This is the 3,894th real story we have told
My name is Li Tao, a 37-year-old rural baby, living in Beijing, and currently has 5 companies in Beijing, Guangzhou and other places.
Ever since I was a child, I loved watching Jackie Chan movies and dreamed of being an action actor like him. Before the secondary school was finished, I went straight to Beijing with my luggage.
But before I started filming, I was cheated out of all my money by a black agent. In desperation, I went to sell health care products, and in two years I became the national sales champion.
In order to realize my dream, I gave up my high-paying job to work as an actor in Hengdian. But a year later, I switched to working behind the scenes; After making a few films, I changed careers again, why is all this?
(When I was a child)
In 1987, I was born in Luanchuan County, Luoyang City, Henan Province. My parents are farmers, and I have an older sister who grew up in my grandmother's house. My father was an authoritarian parent and was strict with me from an early age.
Living in such an environment, I have been very ambitious since I was a child, and I have always wanted to be an action actor like Jackie Chan, so I really want to go to Beijing Film Academy. But my grades were not good, and I was only admitted to the technical secondary school, but I only dropped out after only a year and a half.
At that time, in addition to wanting to be an actor, I also wanted to walk around, and I didn't want to stay in the same place for the rest of my life like my parents.
After dropping out of school, I wanted to go out for a walk, but my parents didn't want me to go far. My personality is very stubborn, and I have to go far away. They had no choice but to do it, and eventually I went to Beijing.
At that time, my sister was already working in Beijing, and when I went to Beijing, my parents were relieved. In this way, on March 21, 2005, I became a North Drifter.
(My dream is in sight)
Before I went, my mother gave me 1,400 yuan to save money. After I came to Beijing, I applied for a group performance as soon as possible, but I didn't expect to be cheated out of all my money by a bad agent.
I was so strong that I didn't dare to tell my parents, I only told my sister about being deceived. At that time, I realized that I couldn't find my way to become an actor, and it was imperative that I solve the problem of survival. That's how I started selling health supplements.
After entering this industry, I did like a fish in water. Two years later, I won the national sales championship trophy and my income went up. In this way, I earned the first pot of gold in my life.
In 2009, I also bought a house in Beijing with a down payment of about 300,000 yuan, and I was full of ambition when I was young.
(Me in Red)
I have achieved this because I love working with people, and I love to learn. At that time, when I had free time, I carried a small Mazha on my back, a bottle of mineral water and a few steamed buns in my pocket, and read a book in the Zhongguancun Book Building. I've read almost every marketing-related book in the library.
But I didn't want to do sales all the time, and in the dead of night, I couldn't sleep. Although I made a lot of money, my childhood dream was not realized, and I still wanted to be an actor.
After thinking about it repeatedly, I discussed with my family that I wanted to go to Hengdian to be an actor. It was to be expected that my family objected, they thought it was ridiculous that I would not do a high-paying job and go to unrealistic dreams.
As stubborn as ever, I insisted on going to Hengdian to realize my dream, but my family couldn't stop me, so I had to threaten me with severing the relationship.
(Me as a Producer)
This time, I am full of confidence, different from the ignorance and ignorance when I first came to Hengdian. Before I went, I deliberately spent money to learn the professional knowledge of actors. In addition, since the first day I arrived in Beijing, I have been writing online and met a group of people who work in the film and television industry.
In this way, I went to Hengdian again with my dream. I started by playing a dead body with no lines, and slowly worked my way up to a small role with one or two lines. The hit dramas "Chen Zhen", "Huang Feihong", and "The Legend of the Condor Heroes" all have my flashing figure.
On set, when I didn't have a role, I did everything except the director's job.
After staying in Hengdian for more than a year, I gave up my dream of being an actor and wanted to transform into a behind-the-scenes career. Because I not only learned a lot of things that I didn't have in textbooks, but also recognized the reality that if I chose to be an actor, I would never have a bright future.
Because talented and good-looking people from all over China gather in Hengdian, I have no advantage over them. Besides, the talents who are better than me have not survived in Hengdian.
(My character makeup)
I don't have the advantage of being an actor, but I am good at communicating with people and sensitive to the language of the camera. So I shifted my focus to being a producer and director behind the scenes.
In 2008, I spent thousands of dollars to direct and act in an autobiographical documentary "Dreams in Sight" to record my arduous years of chasing dreams.
I also met Zhao Benshan's apprentice Liu Xiaoguang on the Internet, and he warmly invited me to shoot a short drama for him, called "Buddy".
After being introduced by a friend, I also participated in the filming of a digital film "Turning Back is Far Away" for Anxi Gande Town, which was used to promote Anxi Tieguanyin.
Practice brings true knowledge, and I feel good as a producer and director as an actor.
Because I completed the filming of "Dude" with high quality, Liu Xiaoguang hopes that I will work with him to make more works.
(Ni Ping and I took a photo)
I readily agreed, after all, it is good to enjoy the shade with my back against the big tree, Liu Xiaoguang is Zhao Benshan's apprentice, and Zhao Benshan was popular all over the country at that time.
In this way, in 2011, I followed Liu Xiaoguang to the Northeast Benshan Media Base Camp. There, I can not only often see big celebrities such as Zhao Benshan and Ni Ping, but also all kinds of dignitaries. I felt like I was in an upper-class circle.
During that time, I also made a few short films with Liu Xiaoguang, and often went to Liu Laogen's big stage in Beijing's Daqianmen with him
After more than two years of this situation, I decided to leave Benshan Media. Liu Xiaoguang is very good to me, and the salary offered is not bad, but our development direction is not the same. In addition, because I often socialize, intestinal bleeding is severe and needs to be treated.
(Me and Professor Liu Yuli)
At the end of 2013, when I returned to Beijing, I began to recuperate. During this time, I also seriously thought about the way forward.
In the dark, I figured out one thing: there are thousands of ways to make money in the world, and I don't have to stumble in the film and television industry. Maybe I should take a different path that suits me better.
Although I was once hailed as the most promising and influential young director by Henan media, I decided to pursue a career in the big health industry. I think this industry not only makes money, but also saves lives.
On May 16, 2014, I registered the company and started to produce and sell a meal replacement powder that is beneficial for intestinal absorption.
I confidently put all my savings into it. After the product was produced, I also asked Jackie Chan's female disciple Xu Dongmei to endorse it, but I lost a lot in just a few months.
(I took a group photo with President Zeng Yue, the sixth grandson of Zeng Guofan)
At the end of the day, I don't know how to manage and run a company myself. In addition, the sales volume of the product depends on the quality of the product and the building of the brand on the one hand, and on the other hand, it depends on the sound sales channel.
The most important thing is that I, who became famous at a young age, did not understand the gifts that fate gave me, and the price had already been marked. The ancients once said that if people do not do things with reverence and humility, they are bound to fail.
I did make such mistakes. I thought that with my sales ability, I could make a lot of money by borrowing the gimmick of a celebrity.
At the end of 2014, I lost all my savings and borrowed a lot of money. When I saw the huge financial hole, I broke down and cried, and I wanted to commit suicide by jumping off the building.
If suicide solves the problem, how many people in the world have to commit suicide. I don't want to die so embarrassed, I should cheer up.
(Before and after photos of my shaved hair)
Once I had the idea of saving myself, I tried to solve the crisis in front of me by all means. I shaved my head and reminded myself not to be afraid and start all over again. At the same time, I also looked for masters everywhere and searched the Internet for all kinds of entrepreneurial inspirational books to read.
I accidentally swiped the book "The Four Teachings of Liaofan" and listened to the lectures of different versions of the book. I don't know why I'm interested in this book, maybe it's an old book I read when I was in junior high school and it's imprinted in my mind.
The book wrote: "The poor are ignored in the downtown area, and the rich have distant relatives in the mountains." "I've experienced the highs and lows of my life, and I know this sentence very well.
I drew a lot of nourishment and strength from this book, and I slowly came out of the trough.
Because of this book, I also got to know the noble people in my life, Professor Guo and Professor Liu. The reason why I like to work in the medical industry, especially to spread health knowledge, is inseparable from what they teach me.
(Office me)
They say it's absolutely right to work in a profession associated with doctors. Because since ancient times, teachers and doctors have been great professions. The former saves people's lives, and the latter saves people's lives.
I listened to the professor's advice, destroyed all the previous products, and repositioned the direction of entrepreneurship. I no longer invest heavily in production and sales, but operate in an asset-light manner, and use online media to spread the concept of health. Your own health is a virtue, and spreading health accumulates merit.
My wife is also a noble person in my life. When I married her, I was at the lowest point in my life, with only a few hundred dollars on me, and I still had a mortgage and debts to pay. But she didn't dislike it at all, and we got married not long after we met.
In the years after marriage, my wife worked hard to earn money to provide for the family and help me pay off the mortgage. But in order to pay off my debts and start a business, I had to sell my house in Beijing to pay off my debts. I used my spare money to buy a house in Gu'an, Beijing.
A few years later, due to the shortage of funds and the need for my children to go to school, I sold my house in Gu'an and settled down in Tianjin.
(Group photo with college celebrities)
In addition to the "Four Teachings of Liaofan", I also studied "Tao Te Ching", "I Ching" and other classics of Chinese culture.
In 2016 and 2017, I interviewed almost all the famous dietitians in China as a host, and made these into thousands of special programs.
In addition to photographing nutritionists, I also photographed traditional Chinese medicine, which has a deep relationship with traditional Chinese culture. Therefore, I tried my best to find a well-known TCM practitioner to interview and cooperate, and recorded the TCM knowledge in the form of a video and posted it on the online platform.
This is not only conducive to doctors to create personal IP, but also convenient for those who need to learn Chinese medicine and understand health knowledge. Later, I expanded my scope to include Western medicine other than Chinese medicine.
And just like that, I stumbled forward, and the company slowly came back to life.
In the "Four Disciplines of Liaofan", it is said: "Life is self-reliant, and happiness is self-seeking." If you can't do it, you should ask for yourself. “
(I took a group photo with the narrator of Lao Liang's story)
I am grateful to the nobles in my life, and I am also grateful for the strength that traditional Chinese culture has brought me. Studying made me realize that I used to be impetuous because I became famous at a young age, and my self-cultivation was not enough to control money and honor.
In the past, I earned money and liked to eat, drink and be merry, and a dress cost thousands of dollars. The heart is arrogant and not modest, the entrepreneurship is ambitious, and there is a lack of awe. Therefore, the failure of entrepreneurship and debt is a lesson that I must experience in my life.
In November 2019, when the second child of my family was full moon, I printed 500 copies of "The Four Teachings of Liaofan" and distributed them to the villagers in my hometown, hoping to help others.
I didn't communicate much with my father, and I rarely took the initiative to communicate with him when I was a child. But now I realize: parents are our roots, and we are the fruits of our roots. If we don't nurture our roots, how can our lives go smoothly?
"Everything goes wrong, because of unfilial piety" makes sense. Therefore, I will go home to wash my father's feet during the Spring Festival in 2024. I also don't want to leave the regret that the tree wants to be quiet but the wind does not stop, and the son wants to raise but does not wait.
(Washing my father's feet)
The villagers saw that I practiced filial piety, and they praised me one after another. The village party secretary actively responded to my call and led the villagers to study the "Four Disciplines of Liaofan".
During the epidemic, my second child didn't get sick much, which may be a blessing from God.
Not only that, but I also actively contribute to the inheritance of the lion drum culture in my hometown, and contribute money and efforts to the inheritance of the traditional culture of my hometown.
In order to always remind myself not to forget my original intention and original intention, every year on the Qingming Festival, I will take the whole family back to my hometown to worship my ancestors. No matter when or where, it will not affect my desire to go home to worship my ancestors and find my roots.
In order to inherit and carry forward the family culture, I established a group for the Li family and named it the Centennial Wang Family. I send red envelopes in the group every day, urging everyone in the Li family to learn the excellent traditional Chinese classics such as "The Four Disciplines of Liaofan". I hope to achieve the goal of long-term cultivation and joint improvement.
Since starting my business, my idols have become Mao Zedong and Zeng Guofan.
I read their books and went to their hometowns to learn about worship. I met Principal Zeng Yue, the sixth-generation grandson of Zeng Guofan, and also went to Hengshan in South Vietnam, Hunan.
(I made a wish in Nanyue Hengshan)
On September 1, 2022, my birthday, I climbed to the top of Hengshan Mountain in Hunan. In the open mountains, I felt as if I had been struck by lightning, and a thought popped up in my mind: I want to fight for the cause of great health for life.
I made a vow at the top of the mountain, and I vowed that I would be willing to be a vegetarian for the rest of my life in order to dedicate myself to sentient beings. I've been eating vegan food for two years now.
Not long after I returned from Hengshan, I set up branches in Xiong'an, Guangzhou and other places, and my main business is to provide hubs and bridges for doctors, hospitals and patients. On the one hand, it disseminates medical and health science knowledge, and on the other hand, it enables patients to find the most suitable hospitals and doctors.
With the development of society and the needs of patients, the company has also carried out escort business, hoping to provide patients with more comprehensive services.
I also actively apply traditional culture to the company's management. I ask the company's employees to study the "Four Disciplines" at a fixed time every day.
The effect is obvious, employees do not need the supervision of the boss, everyone is active and serious.
(I'm at Twin Towers Kuala Lumpur)
My family relationship has also become harmonious. My mother has not been in a good mood. After she learned Chinese culture, she untied a lot of knots.
My wife and I used to quarrel occasionally, but after she saw the changes in me, she took the initiative to learn the Four Disciplines of Lifan. Now the two of us rarely quarrel.
The relationship between parents directly affects children, and when two children see the changes in their parents, they also change greatly.
Now my temper is not as impatient as before, I am much more stable and steadfast, and I am a lot less anxious in my heart.
At present, I eat well and sleep well every day. It wasn't the alarm clock that woke me up every morning, it was a mission.
(Me in a suit)
I also started a media company, hoping to make a film and television about medical care one day.
Having experienced the ups and downs of life, I understand the importance of learning, and I also enjoy the strength and fulfillment that the practice of excellent traditional Chinese culture brings me.
I would like to say to readers: when you encounter problems in life, go to the excellent traditional Chinese culture to draw strength and nourishment.
I believe more and more: the house of goodness, there will be afterglow; Do not do any evil, but do all good; If you can't do it, you should ask for yourself.
[Dictator: Li Tao]
[Written by: Niu Weiwei]
[Editor: Wuxi Wu]
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