According to the latest industry comprehensive sales data, in April 2024, the monthly retail sales of the Audi Q4 e-tron were 1,523 units. Compared to the previous month, its sales volume increased by 7.71%. Obviously, in April 2024, Audi Q4 e-tron sales achieved a month-on-month increase.
奥迪Q4 e-tron
This is positive news. Of course, it goes without saying that this month-on-month increase in sales is indeed not too outstanding.
However, it should be pointed out that according to the data of the Passenger Car Association, in April 2024, the overall retail sales of domestic passenger cars showed a year-on-year and month-on-month downward trend.
Among them, although the new energy vehicle market has achieved a month-on-month increase, it still shows a month-on-month downward trend. This means that in April 2024, the Audi Q4 e-tron has achieved a contrarian rally.
So, from this point of view, in April 2024, the sales of the Audi Q4 e-tron have increased, which is indeed worthy of recognition.
奥迪Q4 e-tron
Moreover, it is worth noting that in March 2024, Audi Q4 e-tron sales also increased month-on-month. In other words, sales of the Audi Q4 e-tron have risen month-on-month for two consecutive months.
However, while we are happy about the increase in sales of the Audi Q4 e-tron, we acknowledge that this is indeed not the time for the Audi Q4 e-tron to slack off.
On the one hand, the sales scale of the Audi Q4 e-tron is too low. In terms of sales scale, in April 2024, the monthly sales scale of this model will still be only more than 1,500 units.
Obviously, the Audi Q4 e-tron is not yet able to support Audi's ambitions in the electric vehicle market at this scale.
奥迪Q4 e-tron
In fact, after entering 2024, the sales scale of the Audi Q4 e-tron has not been very impressive, with less than 2,000 units.
According to industry comprehensive sales data, from January to March 2024, the monthly retail sales of the Audi Q4 e-tron were 1,276 units, 750 units, and 1,421 units, respectively.
In this case, it would not be wise for the Audi Q4 e-tron to show a state of slackness because sales continue to rise month-on-month.
Second, there are some complaints about the Audi Q4 e-tron terminal. In my opinion, the authorities should pay enough attention to these complaints.
奥迪Q4 e-tron
Here, we have chosen the China.com auto complaint platform. At present, there are a number of complaints about the Audi Q4 e-tron on the complaint platform, including many after-sales complaints.
At the same time, there are also problems related to abnormal noise, suspected consumer fraud, steering machine problems, and headlight quality problems. I believe that as a responsible car company, we should pay attention to these issues.
If these problems do exist, Audi should take a responsible attitude and solve the problems for users; If it does not exist, it should be clarified and responded to if necessary, so that users can buy and use the car with more peace of mind.
奥迪Q4 e-tron
In fact, for the reply to some online incidents, Audi's method is also quite puzzling. Previously, according to the Changsha Political and Legal Channel, on April 25 this year, in Nanjing, Jiangsu, there was an incident in which an Audi Q4 e-tron hit a curb and caught fire.
The user's family said that after the fire, the driver's side door was locked, and her son escaped with the help of passers-by. However, her son already has multiple fractures on his body.
Afterwards, they contacted the 4S store. The 4S store actually said that if it hits the curb, it will catch fire, and this is the case with the tram.
奥迪Q4 e-tron
I think this kind of reply is quite irresponsible, and it obviously has a negative impact on the brand. At the same time, Audi should also disapprove of this reply.
Given that the incident has already been reported in the media, I believe that the Audi side should verify the incident. After all, the reply from the 4S store should be irresponsible and may adversely affect the brand.
Moreover, for electric vehicles, fires and even spontaneous combustion caused by external forces are not a new thing. If it is caused by external forces, then it is an ordinary traffic accident, which is understandable.
奥迪Q4 e-tron
Therefore, we recommend that Audi verify whether the situation described by the user is consistent with the actual situation, and verify and respond to the response of the 4S store.
However, to our surprise, Audi not only did not publicly respond or clarify the relevant incidents, but complained about the deletion of our relevant articles on a certain platform.
I have to say, it's puzzling. After all, in an era of extremely advanced information, an official response and clarification may be the most appropriate way to deal with the incident.
In this regard, many car companies have done a good job and responded to incidents such as fires in a timely manner. Unfortunately, Audi didn't do that.
奥迪Q4 e-tron
Of course, we still hope that Audi can change its thinking, pay attention to the feedback and demands of users, and continue to increase the sales of electric vehicles in the domestic market. After all, Volkswagen executives say Audi is highly dependent on China, but its electric products lag behind its competitors.
Especially for the Audi Q4 e-tron, which is now "hard to say", it may be time to catch up.
Finally, the model sales data involved in this article comes from the comprehensive industry sales data released by third-party platforms. According to the data description of the third-party platform, it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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This article is the original article of the Cheyu World Operation Department, the total No. 11049, some of the pictures are from the Internet, and the data and related materials from the marked sources are all cited. Cheyu World Original All Rights Reserved, infringement must be investigated.