Every village should be a wild luxury resort complex. Rural revitalization is a complex project, involving all aspects of rural economy, industry, culture, organization, management system, etc., involving multiple stakeholders. To develop rural resort projects through rural revitalization, it is more necessary to understand the basic development model.
1. Pattern analysis
Core Concept
Every village should be a wild luxury resort complex. Through the unified collection of rent of idle farmhouses in the countryside, and the overall transformation and resort utilization, the village will be built into a high-quality rural tourism resort and a characteristic rural resort brand.
Settlement Requests
(1) The village ecology is excellent
Different from traditional tourism, the resort mode has lower requirements for rural location and transportation, and often chooses more remote villages. This kind of village has excellent ecology, quiet environment, and most importantly, the original ecological rural flavor is strong, and this natural and well-preserved local flavor is precisely an important carrier for the development of the resort village residence model
(2) The vacancy rate of housing is high
Some of the vacant houses are an important condition for the development of the resort and rural model. Idle farmhouses reduce the degree of work in the early stage of the project, facilitate asset circulation, and facilitate the renovation and upgrading of houses. Therefore, the resort village mode generally chooses the "hollow village" or the abandoned old village after the relocation of the new village, which not only avoids the waste of idle resources, but also makes the remote and uninhabited ancient village glow with new vitality.
(3) The architectural style is good
The resort model requires that most of the village residential buildings are traditional old courtyards, with outstanding features, and the buildings made of local materials such as bricks and stones or wood can better highlight the rustic local atmosphere of the countryside, and the architectural appearance and structure are well preserved, with high transformation value, which is convenient for building a vacation model that forms a strong contrast with the modern architectural style of the city.
Second, the main points of the model
Idle farmhouses are built as a whole
The idle farmhouses will be concentrated and built as a whole, and the village collectives will lease and recover the vacant houses in the village, and carry out the overall resort transformation through the introduction of foreign enterprise capital or self-raised funds, so as to build a resort area with a certain scale.
The transformation of high-end resort brands requires a balance between culture, locality and quality, and pursues the effects of the old and the new, simple and luxurious, so as to create an independent resort brand.
Villagers participate in the creation of methods
The resort and rural residence model is rooted in rural life, and the participation of villagers is indispensable, which can promote local employment of villagers, stimulate the enthusiasm of villagers to participate in rural tourism, and realize the continuous participation of community residents by exploring villagers' real estate and land shares, or re-hiring villagers as employees of resorts (districts).
Market drivers
The demand for tourism from the city to the countryside
The crowding and hustle and bustle of the city, the continuous deterioration of the environment, people are eager to escape from the man-made space, to the jungle valley, the natural countryside, and this demand is becoming increasingly apparent, therefore, the deep inconvenient transportation, remote and original ecological countryside has gradually become a popular place for people to travel, it is this demand that has given birth to the development of rural vacation tourism products.
Extensive mass tourism has changed to refined niche tourism
Niche tourism is a kind of high-quality tourism model that is different from mass tourism, and its demand is growing day by day, and the tourism development mode, business mode and service mode are facing transformation and innovation. The high-end resort and rural residence model is mainly aimed at the diversification of niche tourism needs, innovating and optimizing the structure of tourism products, transforming sightseeing tourism into leisure vacation, and providing more quality tourism life for high-end niches.
3. Model construction
Idle asset circulation
The circulation of idle assets is the first key factor in the successful development of the resort and rural model, and it is also an important way to obtain resources. The circulation of idle assets in rural areas is in essence a reform of the flow of urban and rural factors, and an exploration to promote the construction of beautiful villages, enhance the rural collective economy, and increase farmers' income. In some villages, the land, houses and other assets owned by farmers are generally idle and "sleeping", and the property rights and income rights are not effectively reflected, which in turn causes the misallocation of rural property rights resources or idle waste. The circulation of idle assets in rural areas can awaken the sleeping idle assets, give full play to the value of assets, and then achieve certain returns.
The essence of asset circulation
The essence of idle asset circulation is that the ownership of the asset remains unchanged, and the value of the idle asset is realized by leasing its right to use. Farmers still enjoy ownership of their assets, and the circulation is only to lease and transfer the right to use their assets, and the owners of the assets will benefit from rent, dividends, etc.
The key to asset circulation
The key to the smooth flow of assets depends on the agricultural efficiency of the lessee, which is the realistic basis for maintaining its commitment to farmers' rents. Under the condition of fully respecting the wishes of the peasants, only by providing sufficient benefit guarantees can the peasants voluntarily participate in the circulation of assets.
The form of asset circulation
Asset circulation can take a variety of forms of circulation, and leasing, transfer, subcontracting, and shareholding are the main forms of asset circulation.
(1) Leasing: It is the transfer of the right to use assets between farmers and lessees within a certain period of time, and farmers voluntarily lease all or part of the right to use assets to the lessee, and the lessee gives the lessor a fixed income. The term of the lease is generally determined by the two parties through negotiation, and the longest shall not exceed the remaining term of the contract. The steps of leasing and circulation are generally as follows: the village collective acquires (recovers) idle assets in a unified manner; After receiving a one-time compensation, farmers voluntarily give up the right to use land and houses; The tenant negotiates the lease price and lease term (usually 20 years) with the village collective, and signs a housing lease contract.
(2) Shareholding: that is, farmers will value all or part of the right to use assets as shares, participate in the joint-stock system or joint-stock cooperative operation, and use the right to use the assets as the basis for dividends, and the dividends will be determined according to the level of operating efficiency. This model embodies the spirit of "benefit sharing" in the tourism industry, taking into account the long-term interests of villagers while developing tourism, obtaining employment opportunities or engaging in business work, so that they can share the benefits of tourism in the long run
(3) Subcontracting: mainly in the form of idle land circulation. That is, the land contractor contracts the right to use all or part of the contracted land to a third party, and the term of the subcontract shall be determined by both parties through negotiation within the remaining term of the land contract, and the original contracting relationship between the subcontractor and the contract issuing party shall remain unchanged.
(4) Transfer: mainly in the form of idle land circulation. That is, the form of giving up the remaining term of the land contract management right after obtaining a certain amount of land compensation. After receiving financial compensation in accordance with the relevant regulations, the peasants who have expropriated their land will hand over the land use rights to the contract issuing party or the local government, and then transfer them to the construction party, and the contract party's use rights to this part of the land will be terminated.
Fourth, standardize development
Development Body
(1) Unified and integrated development of village collectives. Through the form of self-financing, the village collectives transfer the idle farmhouses in the village to carry out unified integrated development. Retain the exterior of the farmhouse and renovate the interior to meet the needs of high-end vacations. For example, the Miyun Gubeikou Beitai Township Farmhouse Professional Cooperative was initiated and established by 12 people in the village, with a total investment of 527,000 yuan from its members, to carry out unified development and operation management of idle assets in the village.
(2) Joint development of village collectives and professional tourism companies. Through the introduction of foreign funds, the village collective cooperates with professional tourism development companies to carry out unified integrated development of idle assets in the village. This form of development solves the problem of funds, and the development and construction are relatively professional, which can better grasp the market demand and develop products in a targeted manner. Village collectives can form tourism cooperatives with professional tourism companies, and are responsible for resource integration and unified development through cooperatives. For example, the Miyun Mountain Humble House, by the Beijing Beizhuang Tourism Development Company and the village collective jointly established the Beizhuang Town Ganyugou Tourism Cooperative, the cooperative is a cooperative development (shareholder unit) unit, responsible for resource integration, development and provide supporting services.
Development Essentials:
(1) Retain and display the local flavor to show the rural style to the greatest extent
Localization of building materials: The renovation of resort houses emphasizes culture and locality, with a simple and outdated appearance, integrated with the surrounding environment, not abrupt and unassuming. During the renovation process, local materials such as stone, wood, straw, etc. were used to the greatest extent to present the form of traditional houses and create a strong rural architecture.
Localization of tourism experience: Although tourism experience is a soft resource for resort villages, it involves emotional feedback that goes deep into the heart. In the development of tourism experience activities, it is necessary to make maximum use of the local resources in the village, such as farmland, orchards, rural poultry and other small animals, as well as production and living tools, scenes, etc., supporting modern leisure concepts, forming a very local rural experience products, and enhancing the vacation feelings of tourists.
Localization of vacation atmosphere: vacation country, with "local flavor" as the basis of atmosphere. On the one hand, it shows the original ecological landscape of the countryside, with ancient trees, old wells, mountain flowers, and stone mill grass house fences, creating a strong local artistic conception; On the other hand, the original living conditions and life atmosphere of the countryside should be preserved to the greatest extent, and the production and living conditions of rural residents should be regarded as important intangible assets.
Livestock raised by local families in the mountains and humble houses
(2) High-end quality vacation, providing a comfortable and luxurious experience to the greatest extent
Satisfying the resort function is an important feature of the resort mode and an important manifestation of the upgrading of rural tourism. While pursuing the rustic and rustic, it also takes into account the quality and comfort of the vacation. The contrasting combination of the old on the outside and the new on the inside, the simplicity on the outside and the luxury on the inside, creates a unique vacation experience.
5. Professional management
Operator
(1) On the basis of the unified sorting and development of idle assets, professional operation and management companies can introduce professional hotel operation and management companies for operation and management. This kind of company has a professional operation and management concept for the hotel, and can effectively and professionally manage the rural hotel to obtain the corresponding benefits. Rushan Humble House has specially introduced Malaysia's Sepang Gold Coast Hotel Management Company to manage and operate it on a daily basis.
(2) Unified operation and management of village collectives: Village collectives can carry out unified operation and management of resort villages and residences in the form of cooperatives. In terms of profit distribution, dividends and rents are distributed to the farmers of idle farmhouse cooperatives in the form of increasing year by year, so as to prevent vicious competition.
Operational Essentials
(1) In the process of shaping the operation and management of the resort brand, consciously cultivate and shape the resort brand, strive to build a rural tourism resort brand with successful project development, shape the brand with perfect operation and management, and gradually realize brand extension and brand output, and replicate the brand in a certain area.
(2) Fully mobilize the enthusiasm of farmers, on the one hand, let farmers fully participate in it. Priority will be given to the employment of existing local residents and returnees, and actively organize farmer training to mobilize farmers' enthusiasm; The development of the project makes full use of the existing resources in the countryside, and brings benefits to farmers on the basis of striving not to change the production and lifestyle of residents.
On the other hand, let the farmers really reap the benefits. From the perspective of farmers, formulate relevant policies that can effectively meet the interests of farmers, and then stimulate farmers' enthusiasm to participate in tourism development.
Sixth, the tripartite benefits and win-win
Investment in developers - economic benefits and brand benefits
On the other hand, with the systematic operation of the investment, development, operation management and marketing promotion of the project, it will form its own resort brand, and gradually form brand appeal in a certain area, form a chain operation model, and obtain greater brand benefits through model replication.
Farmers are the most direct beneficiaries
In the resort model, farmers are the most direct beneficiaries. Its income sources are mainly divided into three parts, namely rental income, dividend income and salary income.
(1) Rental income. Farmers transfer idle land (homestead land), houses and other assets in the form of leases, and the management rights of orchards and farms can also be outsourced, and farmers collect annual rent. For example, the annual rent of each house provided to farmers is 6,000 yuan, and the annual rent per mu of cultivated land is 1,000 yuan, with an increase of 5% every five years; Rent for orchards, etc., increases by 20% every 5 years.
(2) Dividend income. Villagers can become shareholders through real estate, land and other means, not only have a fixed rent every year, but also get a certain dividend at the end of the year according to the amount of shares and the benefits of the project. Dividends from equity contribute to the continued participation of community residents.
(3) Salary income. The development and construction of the resort and rural residence model has provided a large number of employment opportunities for local residents and promoted the process of local employment for villagers. With the release of a large number of jobs, such as room service, security patrols, sanitation and cleaning, farm farming, fruit tree management, etc., it will provide jobs for the indigenous residents of the village and the farmers who work outside the village, and become a new type of farmer who earns wages.
Rural - Promote the upgrading and development of rural areas
In the process of construction of the resort and rural residence mode, the construction of rural public transportation, water supply and power supply, garbage and sewage treatment, communication information and labor and employment services will be promoted at the same time, and the upgrading of rural public infrastructure will be promoted, so that the modern and civilized lifestyle and the traditional rural pastoral lifestyle will be organically integrated, and the sustainable development of the countryside will be promoted.