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How to solve the "supply chain problem" of unsalable fruits?
Fruits are an indispensable part of our daily lives, especially in summer, and a variety of fresh and juicy fruits have become the first choice for people to quench their thirst. However, with the continuous development of social economy, the consumer market of fruits is also expanding, and the fruit planting industry is also receiving more and more attention. Nevertheless, in recent years, with the rapid development of the mainland's agricultural industry, farmers have become more and more "thoughtful" in planting fruits, resulting in the continuous increase in the supply of fruits, while the growth of market demand has not met expectations, which has directly led to the emergence of the problem of "unsalable fruits". According to statistics, the annual loss caused by unsalable fruits in the mainland is as high as 400 billion yuan, which is really staggering.
1. What is the reason for unsalable fruits?
1. Imbalance between supply and demand
The most fundamental reason for the unsalable fruits is that there is an imbalance between supply and demand. On the one hand, due to the rapid development of the fruit planting industry in recent years, many fruit farmers have "followed the trend" and choose to plant fruits, resulting in a sharp increase in fruit supply; On the other hand, despite the continuous development of social economy and people's consumption power, the growth of market demand has not met expectations, which has directly led to an imbalance between supply and demand, which makes many fruits unable to be sold smoothly and can only be forced to "backlog" in the warehouse, which eventually leads to the emergence of unsalable fruits.
2. Fruit quality problems
In addition to the imbalance between supply and demand, the reason for the unsalable fruit is also the quality of the fruit. With the continuous development of science and technology, many agricultural production fields have also begun to apply a variety of pesticides, fertilizers and other "high-tech" products, which can effectively improve the yield of agricultural products, but also have a certain impact on the quality of fruits. In order to obtain higher economic benefits, some unscrupulous businesses often use a variety of illegal means, such as "excessive pesticides", "illegal additives", etc., so that the quality of the planted fruits is naturally uneven, and they cannot meet the needs of the market and consumers, and can only be forced to "unsalable".
3. Logistics issues
In addition to the imbalance between supply and demand and the quality of fruits, the reason for the unsalable fruits is also logistical problems. The shelf life of the fruit is relatively short, if there are some problems in the transportation and storage process, it is easy to cause the fruit to rot and deteriorate, so the fruit will naturally have no sales value, and can only be scrapped. However, at present, the construction of cold chain logistics facilities in the mainland is still lagging behind, and the cold chain logistics equipment in many places cannot meet the needs of long-distance transportation of fruits, which directly leads to the inability of fruits to be effectively preserved during transportation, which makes the problem of unsalable fruits more serious.
4. Lag in marketing tools
Finally, the reason for the unsalable fruit is also the lag in marketing methods. At present, the market competition is very fierce, and it is difficult to stand out in the fierce market competition without a set of effective marketing methods. However, many traditional marketing methods have been unable to meet the needs of the current market, and many fruit farmers lack the knowledge of market operation, which leads to their "helplessness" in the process of selling fruits, unable to effectively promote fruits to more consumers, and can only be forced to "unsalable".
2. How to solve the "supply chain problem" of unsalable fruits?
1. Promote the connection between supply and demand
In view of the problem of unsalable fruits, it is first necessary to solve the problem from the "source", that is, to promote the effective docking of supply and demand. On the one hand, the government can encourage fruit planting in some areas suitable for fruit planting through some policy guidance, which can effectively improve the planting quality and yield of fruits; On the other hand, some leading agricultural enterprises and cooperatives can also be encouraged to cooperate with fruit farmers and sign purchase contracts, so as to protect the interests of fruit farmers to a certain extent, and can also effectively alleviate the problem of unsalable fruits.
2. Improve fruit quality
In addition, it is also necessary to start with the quality of the fruit and take a series of measures to effectively improve the quality of the fruit. On the one hand, we can strengthen the supervision of the whole process of fruit production, strictly control the use of various pesticides, fertilizers and other agricultural products in fruit production, and ensure the safety and pollution-free of fruits; On the other hand, some fruit farmers can also be encouraged to carry out "green and organic planting", which can better protect the ecological environment of farmland, and can also grow more high-quality fruits, which are more favored by the market and consumers.
3. Improve cold chain logistics
At the same time, it is also necessary to start from the transportation and storage of fruits, speed up the construction and improvement of cold chain logistics facilities, improve the coverage and transportation efficiency of cold chain logistics, so that in the process of long-distance transportation of fruits, effectively control the temperature and humidity of fruits, extend the shelf life of fruits, and ensure the quality and taste of fruits.
4. Improve your marketing tools
Finally, it is also necessary to start from the marketing aspect to promote some new marketing methods, such as the "Internet +" agricultural product sales model, which can directly promote the fruit to consumers through the Internet platform, remove the intermediate links, which can better protect the interests of fruit farmers, and also allow consumers to buy fresher and high-quality fruits, so as to effectively alleviate the problem of unsalable fruits.
The emergence of unsalable fruits is not only a simple "supply chain problem", but also a challenge to the supply-side structural reform of mainland agriculture. Therefore, in the face of the problem of unsalable fruits, we need to start from many aspects, promote the docking of supply and demand, improve the quality of fruits, improve cold chain logistics, optimize marketing, I believe that with the joint efforts of all parties, we will be able to effectively solve the problem of unsalable fruits, and can also contribute to the sustainable development of the mainland's agricultural industry.
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