Huawei's press conference is officially announced! AIPC has become a superprotagonist, and the HarmonyOS ecosystem is about to take off?
On May 15, Huawei's 2024 summer new product launch conference is coming! Unknowingly, just one month has passed since last month's HarmonyOS Spring Communication Conference, and Huawei is about to bring a new wave of product boom.
Judging from the new product revelations that have been exposed so far, there is definitely more than one highlight of this press conference!
First of all, the highly anticipated nova 12 SE and Changxiang 80 phones are expected to be unveiled at this event.
As a low-to-mid-range model for young users, these two phones will bring a lot of surprises in terms of appearance design and performance configuration.
In particular, nova 12 SE is reported to be equipped with a 6.7-inch OLED screen and a large 5000mAh battery, which is definitely the best choice for young people to go out on the street.
Secondly, the MateBook 14 2024 laptop and the MatePad 11.5-inch tablet will also be in the grand debut.
As a star product in the HarmonyOS ecosystem, the MateBook 14 2024 is expected to become the favorite of the new generation of student and office parties.
Equipped with Intel's 13th Gen processors and Super Turbo engine, the MateBook 14 2024 will bring a qualitative leap in both performance and battery life.
The MatePad 11.5-inch tablet focuses on entertainment and learning aids, and with Huawei's M-Pencil 2nd generation, it will undoubtedly become the standard configuration of the summer student party.
Of course, the biggest suspense of this press conference is Huawei's self-developed painting APP "Born to Draw".
Based on the HarmonyOS operating system and Huawei's self-developed da Vinci AI painting engine, "Born to Draw" will bring an unparalleled AI painting experience.
Not only does it support a variety of painting styles, but it can also intelligently generate corresponding paintings based on text descriptions, which is a milestone breakthrough for Huawei in the field of AI creation.
I believe that with the blessing of "Born to Paint", both professional designers and amateurs can easily sway their creativity and enjoy the fun of painting.
Looking at the product matrix of this press conference, it is not difficult to find Huawei's multiple strategic layouts:
One is to target the summer student market.
From laptops to tablets to AI painting applications, almost all of the new products brought by Huawei at this conference are in line with the needs of the student party, and it is foreseeable that Huawei will set off a wave of grabbing student users this summer.
The second is to improve the adaptation of the HarmonyOS ecosystem.
As more and more of Huawei's new products are equipped with the HarmonyOS operating system, the HarmonyOS ecosystem is in full swing.
The new products brought by this conference will undoubtedly further enrich the application scenarios of the HarmonyOS ecosystem and bring users a more seamless and smooth full-scene experience.
The third is to lay out the summer promotion and consolidate the low-end market.
Summer has always been the peak season for the consumption of 3C digital products, and Huawei chose to release new products in May this time, which is to warm up in advance for 618 and summer promotions.
The low-end models such as nova and Changxiang are powerful tools for Huawei to seize market share.
By expanding its mid-to-low-end product matrix, Huawei is expected to further consolidate its position in the smartphone market.
Huawei's press conference is full of sincerity and highlights.
From hardware to software, from flagship to mid-to-low-end, Huawei has launched a full range of new products for different consumer groups.
As an important part of the HarmonyOS ecosystem, the advent of these new products will greatly promote the popularization and application of the HarmonyOS system.
For consumers, Huawei's new products also mean more choices and better experiences.
However, looking back at the recent situation of Huawei's mobile phones, its performance in the low-end market needs to be improved.
With the advent of the 5G era, how to further sink channels and reach more young consumers will be the key to Huawei's return to the peak of the smartphone market.
Judging from the product layout of this conference, Huawei is obviously aware of this and is increasing its investment in the low-end market.
Of course, the launch has not officially started yet, and everything is still unknown.
Let's imagine again, in addition to the new products that broke the news above, will Huawei have other surprises? Will there be a blockbuster "One More Thing"? Let's wait and see another breakthrough in Huawei's HarmonyOS ecosystem!
What do you think about this? Feel free to interact with me in the comment section!