"The world's martial arts, only fast is not broken" in the industry peak season is coming, Xinri issued a peak season offensive charge, the first layout of the peak season market, and successively released a variety of big moves, just to seize the opportunity, full firepower to meet the peak season market.
On May 10th, Xinri's "Intensive Cultivation and Camp Battle Peak" Midwest New Product Tasting Meeting was officially held in the ancient capital of Xi'an, fully rolling out the strategic deployment of the peak season, revealing the planning and layout of Xinri's brand, products, marketing, channels and other aspects, and going all out to help dealers win the battle in the peak season!
Brand strategy upgrade
Create phenomenal explosive products and activate market sales
From manufacturing to intelligent manufacturing to quality manufacturing, the focus is always inseparable from "quality". At the "Midwest New Product Tasting Meeting", Mr. Zhao Xuezhong, President of Xinri Co., Ltd., said: The creation of user-centered explosive products will be the core strategy of Xinri at present and in the future. Xinri will continue to provide dealers with a better product portfolio, continue to create explosive products, and strengthen the user experience. In fact, it is not difficult to see that Xinri has already planned here, using technology as the core to empower the fun of travel. The Xinri dual-core dual-power system 3.0, the superconducting motor endorsed by Nobel experts, and the super-sensing AI algorithm certified by HUAWEI CLOUD technology, enrich the riding experience, and at the same time, the SUNRA OS intelligent driving fun platform is applied to upgrade the three major driving fun scenarios, whether it is luxury travel, daily commuting, or fun riding, bringing more driving fun travel experience to Gen Z consumers.
At the scene of the new product tasting in the central and western regions, Xinri also invited the senior media in the industry "Sister Zeng Said Car" and dealers to test ride together. Simulate slippery, bumpy, curves and other road conditions to restore the user's daily travel scenes, through the vehicle's strong all-terrain performance and excellent scientific and technological strength, immerse yourself in the fun of driving, feel the product performance more intuitively, effectively distinguish the homogenization of industry products, stimulate consumers' desire to buy cars, and become a "nugget weapon" for dealers to seize the peak season.
User-oriented, multi-dimensional marketing
Expand the brand traffic pool and open a new era of fun travel
The consumption power of young people is dramatically affecting the pattern of the industry, but for the new generation of consumers, good products are only the foundation, and the key to attracting them is to shorten the distance and break the circle of marketing. Mr. Zhao Xuezhong repeatedly emphasized at the meeting that "only by embracing the Internet and embracing traffic can we go all the way forward" set the main tone for the new day strategy in the central and western markets. Subsequently, Ren Jie, senior manager of the product planning department of Xinri Co., Ltd., Duan Wenchong, senior manager of the retail operation department of the marketing department, and Liang Ting, the new retail operation department, respectively took the stage to carry out a detailed interpretation of the new product matrix of Xinri, the implementation of the blasting promotion plan and the empowerment of new media channels, so as to further consolidate the strategy of Xinri explosive products.
At the same time, the new day "double core and double power, city fun tour" cycling activities and campus activities are also carried out simultaneously with the University of Electronic Science and Technology of China in Xi'an's major landmark attractions, Xinri through cycling activities, Han dance performances, immersive interaction and other ways to play together and enjoy together, shorten the distance between young user groups and brands, fully feel the brand image and fun travel concept of "mastering core technology and traveling more fun" in Xinri, break through communication barriers, and introduce huge traffic for terminal dealers. Contributed to a further explosion in retail.
Xinri continues to break the boundaries of marketing, from the fun riding, hard-core technology, immersive experience and other three dimensions of all-round breakthroughs, enhance the core competitiveness of products and enhance brand favorability, the potential users into real users, to achieve a real sense of marketing closed loop, a steady stream of traffic for the store.
Deeply cultivate key regional markets
Empower dealers and drive terminal sales growth
Those who are familiar with the electric vehicle industry know that due to the particularity of factors such as geographical location, traffic conditions, economic level, and urbanization process, the central and western markets are famous for their contention. Yi Biyong, general manager of Xinri Hubei Factory, said that Xinri is deeply involved in the regional market, mainly relying on the geographical advantages and production capacity scale of the Hubei factory, and at the same time combining the high-quality products of "technology + fun" to fully radiate the provinces and cities in the central and western regions, seize the commanding heights of the market for the upcoming peak season and create a new round of sales growth opportunities.
At the meeting, Mr. Zhao Xuezhong also said that "being a dealer is the same as being an enterprise, we must strive for the first, adhere to long-termism, strengthen the user experience, and create a circle-breaking product that is both explosive and profitable through continuous iteration and upgrading." At the same time, focusing on the three aspects of productivity upgrading, user experience and product development, it empowers the terminal hot sales, fully releases the product power of Xinri, brings more detailed play methods to dealers, completes the all-round consolidation of "from cognition to action", maximizes sustainable growth, and brings confidence to more dealers.
It is said that the peak season determines the sales of the whole year, and the new day is not just talking. Wang Yonggang, general manager of Xinri Central and Western Sales Company, shared at the meeting that Xinri will take the explosive product strategy and peak marketing as the fulcrum to leverage the development engine of the central and western markets and lead dealers to go more stable and earn more in the market. At the same time, strengthen the interaction with stores and users, further realize the integration of quality and efficiency, improve the influence and appeal of the Xinri brand, and seize the commanding heights of the market in the upcoming peak season, ushering in a new round of sales growth opportunities.
summary
For brands and distributors, good products are the foundation of brand power; For consumers, the upgrade of the core technology and driving fun of the product can bring a better user experience. No matter from which point of view, Xinri has fully grasped the sufficient conditions to win the peak season market, grasped the products with one hand and strengthened the channels with the other, unswervingly moved towards the path of high-quality development, and won the decisive battle in the upcoming peak season.