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On the Loess Plateau in late spring and early summer, apple blossoms bloom one after another, giving birth to sweet fruits. Fruit farmers are busy thinning apple trees, "This process directly affects the nutrient distribution of fruit trees, can improve the good fruit rate of apples, is an important step to stabilize apple production." Lao Li, a fruit farmer, patiently introduced.
Growers thinning the flowers of apple trees
When it comes to the steps and technical points of planting apples, Lao Li's enthusiasm is particularly high. He is an apple grower in Yaozhou District, Tongchuan City, and since participating in the training of the "Pizza Hut Industry Support Program" in 2021, Lao Li's "experience" has become more and more.
At the end of last year, Lao Li, together with a number of fruit farmers, followed the footsteps of the "Pizza Hut Support Program" to the College of Horticulture of Northwest A&F University, listened to the face-to-face training of professors in the college, and visited the apple cultivation laboratory and experimental field in depth, and harvested a lot.
The technical team and representatives of fruit farmers went to the College of Horticulture of Northwest A&F University to participate in the training
"In the first two years, expert teachers came to the field to teach us the planting skills of fruit trees on the spot; This time, we were fortunate to visit the state-of-the-art laboratories and test fields at a professional university, and the feeling was different, and I was particularly impressed by this training. Lao Li said.
Not only that, after the "students" represented by Lao Li returned from their studies, they filmed the knowledge and skills they learned into short video courses and posted them on Douyin, in the form that the "fellows" like to see, easily and humorously convey knowledge, so that the knowledge can be "lived", and the achievements of the "industry-university-research base" can continue to spread.
"When fruit growers come to the school as 'students', it is a 'two-way rush' of 'theoretical knowledge' and 'labor practice'." Mr. Li, a member of the Youth League Committee of the College of Horticulture of Northwest A&F University, said, "The 'Pizza Hut Support Program' project provides a good training and practice platform, which can effectively transform knowledge into results, improve the skill level of apple growers, and achieve the quality and efficiency of the industry." ”
From farm to table, Pizza Hut combines "industrial support" and "ingredient development" with the public welfare concept of "teaching people to fish", and is committed to providing consumers with more "delicious taste on the tip of the tongue".
In Guizhou, experts and farmers from the "Pizza Hut Fuye Society" have just finished spring sowing of dragon fruit. In the exclusive plot of Shibing dragon fruit, more than 10 standardized planting management and protection have been carried out in a row. This year's dragon fruit can achieve the standard weight and shape, so that consumers of Pizza Hut restaurants and visitors to the base can taste the sweetness of "farm to table".
It is understood that the "Pizza Hut Support Plan" Shi Bing dragon fruit planting exclusive plot, give full play to the advantages of the "Pizza Hut Support Society" agricultural experts stationed in the village all the year round, carried out more than 29 standardized planting management lectures before April, and issued a detailed implementation plan and technology. This initiative not only improves the yield and quality of dragon fruit, but also brings tangible economic benefits to local farmers.
While promoting the standardized planting of dragon fruit, the "Pizza Hut Industry Support Program" keenly captures the new trend of agricultural marketing in the Internet era, incorporates farmers' live broadcast training into the industry support system, and improves farmers' online sales capabilities.
The "Pizza Hut Industry Support Program" actively explores various possibilities of "industrial support" in rural areas, and effectively brings effective knowledge training and skill improvement to local farmers, so that farmers can obtain actual benefits while helping the revitalization of local rural industries.