Text / Mobile game that little thing The devil touches the cat
Today (May 9), Sensor Tower released the top 30 revenue rankings of Chinese mobile game products in overseas App Store and Google Play in April 2024 (hereinafter referred to as the top 30 in terms of revenue, only the IAP estimate of the app store is counted, excluding advertising monetization revenue and third-party Android channel revenue in China).
There is no change in the ranking of the top 7 on this list. Among them, "Last War: Survival Game", a 4X strategy mobile game that integrates casual gameplay, saw its in-app purchase revenue increase by 16% in April, ranking first on the revenue list after a record high in March. Diandian Interactive's SLG "Whiteout Survival" ("Frost Apocalypse") and "Legend of the Mushroom Brave" published by Joy Net followed closely behind with second and third places.
The rest of the products on the list haven't changed much. However, Lilith's AFK Journey has grown rapidly since its launch, not only surpassing Awakening to become their current highest-grossing game, but also dropping into No. 10 on the revenue charts and topping the growth charts.
In addition, Sensor Tower also announced the revenue growth list of China's overseas mobile games (hereinafter referred to as the top 20 growth lists) and download lists in April.
Among them, it is worth noting that Changyou launched a new sports arcade mobile game "Volleyball Junior!! FLY HIGH", with the popular anime IP "Volleyball Boy!!" The game topped the total download list of the Japanese App Store and Google Play on the first day of its launch, and was shortlisted for the 8th place in the April growth list;
In addition, Persona: Phantom of the Night, a new IP-derived game developed by Perfect World and supervised by ATLUS, landed in South Korea and Taiwan, Hong Kong and Macao in mid-April, and won the first place on the Google Play mobile game download list in South Korea and the runner-up on the App Store mobile game download list on the first day of its launch, and became the turn-based RPG mobile game with the largest revenue growth in the world in April, ranking 9th on the growth list.
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收入榜:《Last War》蝉联冠军
《AFK Journey》空降Top10
In the past April, FirstFun's "Last War: Survival Game" has maintained a steady stream of version updates and advertising, and its advertising share has steadily ranked among the top multi-platform in the mobile game market in the United States and South Korea.
In addition, the good combination of casual gameplay and buying materials has further improved the exposure effect of the game. At the same time, there are also fun paid events such as "Foodie Carnival" in the game, which are favored by many players.
Under the influence of various factors, "Last War" has achieved a 40% increase in in-app purchase revenue in March, reaching $100 million, a record high; In April, the in-game purchase revenue increased by 16% again, dominating the overseas mobile game revenue list and the global SLG mobile game revenue list.
It is worth mentioning that since its release in August 2023, Last War's revenue and active user base have maintained growth for 8 consecutive months.
"Genshin Impact" also ushered in a new version 4.6 in April, "The Two Worlds are on Fire, and the Red Night Will Go Out". Not only has a new story and scene opened up in the game, but also the limited five-star character "Arecino", which has a high popularity among the player group, has finally been launched.
After the PV of related characters was released, the platform of Station B alone received more than 4 million views, and overseas media such as YouTube also had millions of views.
Thanks to the character's high popularity around the world, the game's overseas daily flow has ushered in another peak: overseas revenue increased by 53% in April, ranking 6th in the revenue list and second in the growth list.
(Taking the Japanese regional list as an example, "Genshin Impact" topped the best-selling list)
AFK Journey, which Lilith has been polishing for years, finally went live on March 27. Compared with the previous game "AFK", the game has made huge iterations and breakthroughs in the plot, characters, gameplay and art style, weakening the pressure of numerical cultivation while paying more attention to the content experience of players.
According to statistics, after the launch of "AFK Journey", with high-quality advertising on platforms such as TikTok, Instagram and YouTube, it has been ranked in the top 1 of the free list in 10 countries, mainly in Europe and the United States, and among the top 10 in nearly 60 regions.
At the same time, the game's revenue in the first month achieved rapid growth, surpassing "Kingdoms Awakening" to become Lilith's current highest-grossing game, ranking 10th on the revenue list and topping the growth list.
(At present, the game is stable in the top 30 of the iOS best-selling list in the United States)
Finally, on the Top30 list, we can see a long-lost old face - Youxing Network's "Sparrow Soul".
The game has maintained a stable operating rhythm overseas. In April, with the launch of a limited-time linkage with "Blue Files", a series of content activities such as special linkage finch, special effects dress-up and school celebration were launched, making "Sparrow Soul" reach new heights in a single day.
According to the statistics of the ST platform, overseas revenue surged by 312% month-on-month in April, returning to the 18th place in the revenue list and the fourth place in the growth list.
(Taking the Japanese regional list as an example, "Sparrow Soul" rushed to the top 3 of the best-selling list)
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Growth list: 6 new products in the top 10
"All-Star Street Ball Party" and "P5X" performed well
Among the top 10 growth lists in this issue, 6 of them are new products that have just been launched recently, covering different categories such as cards, turn-based, and sports. First of all, in early April, NetEase launched the traditional version of the street basketball mobile game "All-Star Street Ball Party" in the Taiwan, Hong Kong and Macao markets of China.
When the game was announced, the star player "Jeremy Lin", who has wide popularity and influence in Taiwan, was invited as the spokesperson, which accurately reached many fan groups and gained a lot of attention and discussion.
Coupled with its own good gameplay quality, the game successfully topped the overall list of App Store and Google Play downloads in the Taiwan market, and became the mobile game with the highest number of downloads and the largest revenue growth in the Taiwan, Hong Kong and Macao markets in April China, and was shortlisted for the 5th place in the growth list of this issue.
Secondly, Mutong Technology's next-generation magic RPG mobile game "Watcher of Realms" has landed in South Korea, Japan, Taiwan, Hong Kong and Macao markets in mid-to-late March. With the help of localized campaign operations and advertising, the game's revenue in new markets continues to rise.
At the same time, the revenue performance of games in the European and American markets is stable. Under the influence of the two, the revenue of "Watcher of Realms" increased by 50% quarter-on-quarter, ranking 6th on the growth list.
In late March, Changyou launched a new sports arcade mobile game "Volleyball Juniors!" in the Japanese and Korean markets. FLY HIGH》。
On the one hand, the anime IP "Volleyball Boy!!" It has a high popularity among the young people in the two regions, and the final chapter of the anime was released in Japan, with a box office of more than 2.23 billion yen in three days, and 1.52 million people mobilized.
As a result, the game topped the total download charts of the Japanese App Store and Google Play on the first day of its launch, reaching the highest ranking of 14th on the iOS best-selling list, and ranking 8th on the April growth list.
In addition, Persona: Phantom of the Night, a new IP-derived game developed by Perfect World and supervised by ATLUS, landed in South Korea, Taiwan, Hong Kong and Macao in mid-April.
While continuing the world view and scene of the original game, the game has made significant innovations in the plot, gameplay and characters, and has received praise from many overseas players.
On the first day of its launch, the game won the first place in the mobile game download list of Google Play in South Korea and the runner-up in the mobile game download list of the App Store, and became the turn-based RPG mobile game with the largest revenue growth in the world in April, ranking 9th in the growth list.
"Booming Knights" is an idle card game developed by Xiamen Magic Rabbit Network, and their last masterpiece is "Mosaic Heroes", a dark horse product on last year's overseas list.
From the perspective of perception, the two can be said to be products in the same vein, focusing on the high-welfare gacha operation strategy to attract as many pan-users as possible to join, and then stimulate the user's desire to pay through a stable long-term development value system. But the difference is that compared with the pixel art style of "Mosaic Heroes", the art performance of "Booming Knights" is more retro, with a sense of classic Japanese RPG atmosphere, which has gained a certain amount of heat and discussion.
At present, the game has been on the top 20 best-selling iOS products in Hong Kong, Macao and Taiwan, and is in the top 10 of the overseas revenue growth list of mobile games in April.
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Download list: Parkour games are the top spot
IGG's SLG power
Finally, let's take a look at the ranking of the download charts. The overall change is not much, and it is worth mentioning two things.
One is Ivy Mobile's princess casual parkour game "Subway Princess Runner", which saw a 10% month-on-month increase in downloads in April, topping the download list for the first time.
The game has many similarities with the classic parkour product "Subway Surfers", but the experience is more light and casual, coupled with the relatively differentiated princess character setting, it has successfully attracted the attention of many overseas female players. In addition, there are a large number of collectible elements for character appearances in the later stages of the game, which can give them the motivation to play for a long time.
The other is IGG's SLG mobile game "Doomsday: Last Survivors". According to the financial report, "Doomsday: Last Survivors" achieved a revenue of 230 million yuan in the first half of 2023, and the monthly turnover exceeded 70 million Hong Kong dollars.
Recently, "Doomsday: Last Survivors" celebrated its first anniversary of its launch, and launched the first overseas all-regional collaboration with the well-known IP "The King of Fighters '97" in the fighting game industry.
Through this linkage, the game was recommended by both the Apple Store and the Google Play Store, ushering in a wave of user growth, with downloads increasing by 36% month-on-month in April, and rising 10 places to No. 4 on the download list.