Which variety show has been the most discussed on the Internet recently? That has to be "Singer 2024". With the popularity of "Singer 2024", Mango Supermedia's stock price has also begun to soar. As of the close of trading on May 13, Mango's share price rose 11.69%, with a turnover of 2.088 billion yuan and a total market value of 47.011 billion yuan.
According to the data provided by "Singer", "Singer 2024" won a series of ratings laurels after its premiere, and one hot search after another pushed the popularity of the show to a new climax.
The stars are invited to fight, and related topics dominate the hot search
The popularity of Mango Supermedia and Wondershare Technology stock trading is directly related to "Singer 2024", which returns again after four years.
As soon as the variety show "Singer 2024" started on May 10, the hot search list exploded, and related topics continued to ferment on the Internet, and everyone discussed it hotly.
The first competition ushered in seven singers: American female singers Chanté Moore, Na Ying, Secondhand Rose, Rainie Yang, Wang Sulong, Hailai Amu and Moroccan-North African female singer Faouzia.
But after watching the show, I didn't expect that only Na Ying kept the dignity of the Chinese music scene, and "Singer 2024" was also ridiculed by netizens as "The Adventures of Na Ying".
Image source network
As a result, many netizens frantically "shake people" online: from the Phoenix Legend of the national tour to Han Hong, Deng Ziqi, Yuan Yawei, Zhang Liangying...... Mobilize all your own connections in "internal entertainment", hoping that someone will come to the rescue soon.
On May 12, singer Han Hong posted a post to "sign up" for the Hunan Satellite TV singer program, with the text: "I am Chinese singer Han Hong, I ask for war!" Subsequently, the Weibo topic of "Han Hong Invited Singer" rushed to the first place in the hot search.
On the evening of the 12th, the official Weibo of "Hunan Satellite TV Singer" responded: "Thank you to the singers for their trust and love, we have all received it!" "Singer 2024" has a rigorous schedule system and fair, just and open competition rules, and we will make follow-up invitations according to the schedules of the singers. ”
Relevant data show that the first CVB rating of "Singer 2024" is 0.44%, and the share is 1.84%. Ranked first in provincial satellite TV, 1.4 times that of the second place in the same period of provincial satellite TV. The CSM national network has an audience rating of 0.88 and a share of 4.61%, ranking first among all star channels in the same period. The peak rating of the first phase of Kuyun was nearly 0.7, and the peak share exceeded 4%, ranking first in the provincial health department, and the share was 1.5 times that of the first provincial health variety show. Huanwang's peak ratings were nearly 0.8, and the peak share was nearly 5%, both of which set the highest record for Hunan Satellite TV's Friday prime-time variety show ratings this year.
As of the evening of May 11, the program has won a total of 1,352 hot searches on the whole network, 142 hot searches on the main Weibo list, 34 words topped the Top1, the communication volume of the whole network is 7.3 billion+, and the Weibo variety show influence list is Top1. At the same time, Mango TV International APP joined the channel lineup for live broadcast, and successfully leveraged many TV stations in Singapore, Malaysia and other places to broadcast or report live or report on the media.
The performance was "off the charts", and the first quarter financial report was outstanding
Tianyancha information shows that Mango Supermedia Co., Ltd. (formerly known as: Happy Shopping Co., Ltd.) was established in 2005, a member of Hunan Radio, Film and Television Group, with a registered capital of 1870,720,815 yuan, the company's controlling shareholder is Mango Media Co., Ltd., and the ultimate controlling party is Hunan Radio and Television Station.
It is worth noting that Mango Supermedia has just announced a quarterly report, which is the company's best performance in the first quarter in three years. According to the quarterly report, in the first quarter of 2024, the company achieved operating income of 3.324 billion yuan, a year-on-year increase of 7.21%; The operating profit was 547 million yuan, a year-on-year increase of 3.69%.
A number of data show that Mango TV's variety show continued to lead the long video platform in the first quarter. In January and February, among the top 10 variety show feature films broadcast market share on the whole network, Mango TV was on the list of 6 and 5 respectively, ranking first on each platform. "The Ninth Season of the Great Detective" led the online comprehensive market in the first quarter with 330 million effective broadcasts and a market share of 10.5%. "Flowers and Youth: Silk Road Season" and "The Sound of Life: Family Years" swept the top three in the first quarter of the online variety show effective broadcast and screen domination list.
Since last year, Mango Supermedia has successfully built and continuously iterated the industry vertical application "Mango Model", and has launched more than 40 AI applications, including many industry-first products such as AI Smart Selection and AI Audio Drama, which are widely used in the whole link of content creation, production, operation and promotion. Among them, AI intelligent selection has brought significant help to the quality improvement of Damang's micro-short dramas, doubling the number of script evaluations and increasing the creative efficiency by 40%.
At the performance briefing, Mango Supermedia said that since the fourth quarter of 2023, the certainty of consumption recovery and the recovery of the advertising industry closely related to it has gradually increased, and looking forward to 2024, the company remains optimistic about the advertising business in the context of the recovery of the advertising market.
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