From the Forbidden City to the Palace of Versailles, this is a "tribute to the Orient" made by Peugeot Citroën.
April 2024 saw the Peugeot Citroën's journey, but how well does such a travel plan fit with its owners? An ultra-long-distance road trip through Central Europe takes a lot of time, energy and travel costs, and even if the brand bears the travel costs, there are very few car owners who have the time and energy to do so. The vehicle positioning of the two major brands of Peugeot Citroen is generally low, and the sales proportion of mid-range cars in the brand is extremely low, and the two cars that support sales are cars priced at more than 100,000 yuan; At the same time, the brand has always favored users such as teachers, medical staff or civil servants, and even once provided car purchase subsidies to these users, but Biao Xue may not have heard the saying of "Mr. Ran's widowed doctor", and civil servants are not high-paying professions, will they join in the fun?
I'm afraid that I have the heart and the power.
So I really admire the marketing thinking of Peugeot Citroen, and the stubbornness of the French car is impressive.
But if it goes on like this, I'm afraid these two brands won't be able to go far, referring to the figure below, this is the sales data of Peugeot cars in April 2024.
Only the monthly sales of the Peugeot 408 can still exceed 1,000 units, the mid-range Peugeot 508/5008 is only a few hundred, and the 2008/4008/408X does not show sales data, but this result is unexpected. Especially the Peugeot 408X, because this car is the same car as the Citroen Versailles C5 X, the two cars are highly similar even in terms of design style; The Versailles C5 X is the sales pillar of the Citroen brand, why did the Peugeot 408X fall into nobody's interest?
The reason for this should be the integration of the two brands, in short, the merger of the 4S stores of the two brands into one; The Versailles C5 X, which has a slight advantage in design, is the last straw that crushes the Peugeot 408X.
And what about Citroën
Citroen cars have the same sales volume as Peugeot cars, but only two cars still have sales data in this period; THE FIRST IS THE VERSAILLES C5 X, WHICH SOLD 1,480 UNITS IN THE SAME PERIOD, AND THE SECOND IS THE TIANYI C5 AIRCROSS, WHICH SOLD ONLY 320 UNITS IN THE SAME PERIOD.
NEITHER THE C3-XR NOR C6 &C5 AIRCORSS PHEV (PLUG-IN HYBRID) SHOW SALES FIGURES, WHICH IS NOT SURPRISING, BECAUSE THE C3-XR IS THE SAME CLASS OF THE PEUGEOT 2008, BOTH CARS USE A 1.2T THREE-CYLINDER ENGINE AND A SIX-SPEED DUAL-CLUTCH TRANSMISSION, AND THE PRICE OF A SMALL SUV OF THIS LEVEL IS MORE THAN 110,000 YUAN, THE C3-XR IS DESTINED TO BE UNPOPULAR, AND IT HAS NOW BEEN DISCONTINUED, AND THE PEUGEOT 2008 HAS NOT YET BEEN DISCONTINUED.
The C6 is a medium-sized sedan, the highest engine standard is 1.8T, and the starting price of the joint venture brand with 2.0T has been as low as 120,000 yuan! Therefore, the Citroen C6 is basically not competitive, and the car has been determined to be discontinued. ALSO CONFIRMED TO BE DISCONTINUED IS THE PLUG-IN HYBRID VERSION OF THE TIANYI C5 AIRCROSS, WITH ONLY TWO PRODUCTION CARS LEFT OF CITROEN.
Epilogue:
This is the current situation of Dongfeng Peugeot Citroen, and it should not be an exaggeration to say that these two joint venture brands have gone to the edge in terms of sales. The pressure on the Peugeot 408 and Versailles C5 X is also very great, because the product power of domestic new energy vehicles in the same price range is generally stronger, and the product positioning is still gradually downgrading; The author believes that instead of putting the cost into marketing, it is better to lower the price of the vehicle, and the price for volume may also be able to turn the tide, on the contrary, there will only be fewer and fewer people who are willing to pay for the stubbornness of French cars.
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