What are the M7 sales in April 2024?
Since the M7 opened a limited-time discount for low-end models, the decline in its sales in April is basically a foregone conclusion; The price of car products that are in short supply will not be reduced, on the contrary, the price reduction indicates that the sales volume has fluctuated, and the sales volume of the M7 in April was 9,266 units, a sharp decline from the previous month, and there has been a third consecutive decline since February.
The reason for the decline in sales may not be difficult to analyze, the phenomenal ultra-high attention is a double-edged sword, it can be said that the sudden hot sales of this car are greatly related to the personal influence of Huawei executive Yu Chengdong; So as long as Yu Chengdong can maintain his personal popularity, he can ensure the sales of the M7, but this is not realistic, because the description of "far ahead" is a denigration of the competition in the whole industry, and such an arrogant attitude is bound to encounter a stormy counterattack, and the collapse is nothing more than a matter of time.
However, the M9 has achieved three consecutive rises in the opposite direction, but it is still difficult to predict how long this car can maintain its best-selling performance, so let's wait until the end of the second quarter to do an analysis.
The sales volume of the M5 in the same period was only 668 units, and it seems that the launch of the new model has not been effective in boosting sales.
Strange?
This result is almost inevitable, because the starting price of the M5 is 249,800 yuan, and the starting price of the M7 is also 249,800 yuan, while the body size of the M5 is only 4785*1930*1625 mm, and the wheelbase is 2880 mm, while the body size of the M7 reaches 5020*1945*1760 mm, and the wheelbase is 2820 mm.
The price of a mid-size car of the same brand completely overlaps with that of a medium-sized and large-sized car, and it is still the same model, so the sales of small cars will naturally be low.
forecast
The sales trend of the M7 is difficult to reverse.
The medium and large new energy SUV with the highest sales volume in this period is the ideal L7, with sales of 10,477 units in the same period. However, the car that really affects the sales trend of the M7 is not the ideal L7, but the new model Ideal L6 that has not yet started large-scale delivery, the car is also a medium and large sedan, but slightly shorter than the ideal L7 and the M7, so there is a competitive relationship between the two cars.
The price of the ideal L6 is 249,800 yuan and 279,800 yuan, and the starting price is the same as that of the M7, but the price overlap of the ideal L6 M7 is a rear-wheel drive version, but the two options of the ideal L6 are four-wheel drive.
And the four-wheel drive high-end version of the ideal L6 is equipped with lidar, and the four-wheel drive M7 equipped with lidar is priced at 309,800 yuan and 329,800 yuan, and the performance-to-price ratio of the ideal L6 has obvious advantages.
Summary:
The M7 suddenly changed from an unpopular car to a best-selling car, which was too abrupt, and its product power was not as leading as it was reported on the Internet; And the price of the car is slightly higher than that of other domestic cars of the same level, and it seems that there is always a feeling of "brand premium", of course, the description here only refers to the author's subjective feelings, but the price difference is an objective fact. Therefore, the sales trend of the M7 may be difficult to reverse, and the ideal L6 is expected to counterattack, so wait and see.
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