Teacher Jia, who "will return to China next week", has come out to do things again!
A few days ago, Mr. Jia Yueting, who "returned to China next week", said on social platforms that he would start his own personal IP commercialization. In order to save FF (Faraday Future), which is about to be delisted, Jia Yueting still made a "tangled decision that is not consistent with his personal pursuit".
According to him, he will serve as the co-CEO of FF, and through the commercialization of his personal IP, he will try to make some money as soon as possible, part of which will be used to pay off debts, and part of it will be used to save the company, which will be used to subsidize the construction of cars, and strive to support the basic operation of FF.
As soon as Jia Yueting's video came out, the melon-eating crowd quickly assembled, guessing that Jia Yueting was about to start a live broadcast to bring goods.
There are also enthusiastic netizens who suggested that the name of the live broadcast room should be "Return to China next week".
Some netizens ridiculed: "Don't just receive the goods next week".
In fact, as early as April before, Boss Jia was extremely active on domestic social media, first attracting attention by criticizing Xiaomi cars, and then recording a video to respond to questions that netizens were interested in.
At that time, some netizens commented that he should bring the goods, saying that he would be able to pay off his debts in 1 year.
At that time, Jia Yueting also responded that he was willing to work hard to do anything that could allow him to earn money to pay off his debts and return to China as soon as possible.
may have recently set up Zhou Hongyi and Lei Jun's "Internet celebrity entrepreneurs" out of the circle, which further strengthened Jia Yueting's determination to be an Internet celebrity and IP.
Here's an update!
Yesterday, Jia Yueting updated another video and publicly stated:
"What I want to do is not simply live streaming, but on the basis of light operation, through several dimensions such as model innovation, AI technology innovation, IP e-commerce globalization, Chinese brands going overseas and products going overseas, to explore a new path in the era of IP e-commerce 2.0......"
Let's just say, do you understand?
I have to convince that Mr. Jia can really "say" ah, looking at this technique one by one, people are stunned when they hear it...
So what does he mean?
He later said, "I hope that through the commercialization of my global IP value, I can help Chinese enterprises and merchants, products and brands go overseas, bring China's high-quality goods and supply chains to the United States and overseas, stimulate China's foreign demand, solve the pain points of all parties, and gather sand into a tower...... ”
Still can't read it? Let's understand it simply, it is to brush Mr. Jia's face and move the mature domestic live broadcast e-commerce business to foreign countries to bring goods......
The purpose of this is still as mentioned earlier, to make money to help FF build a car to pay off its debts as soon as possible, build a car, repay debts, return to China, and fulfill the promise of an entrepreneur.
Let's take a closer look, Mr. Jia this time, it seems that there is really no way, and he is ready to do another big one.
Go live abroad, don't you really say it, won't you really let him do it this time, right?
After 10 years of building a car, why did the farce end?
Recall that Jia Yueting was heavily indebted in China and "ran away" to the United States, after 28 years of entrepreneurship and 10 years of building cars, his experience is indeed more wonderful than fiction.
Jia Yueting founded LeTV in 2004 and was listed on the Growth Enterprise Market in August 2010. LETV is committed to building a complete ecosystem of "platform + content + terminal + application" based on the video industry, content industry and intelligent terminals, which is known as the "LETV model" by the industry.
Originally, LeEco did a good job, and its market value once reached the 180 billion level, which looks promising.
However, LeEco took too big a step, coupled with the mistake of the operation strategy and the loss, and owed a lot of money to major suppliers, which made Boss Jia bear a lot of debt.
In 2017, when the LeEco crisis broke out one after another, Jia Yueting resigned as general manager and flew to the United States, intending to start a new entrepreneurial journey in the "blue ocean" market of electric vehicles.
On January 3 of the same year, the FF91 was officially unveiled in Las Vegas as FF's first production-ready car.
With a range of more than 700 kilometers and an acceleration of 2.39 seconds, "very cool! Under the spotlight that day, Jia Yueting exclaimed in non-standard English.
In July 2021, FF landed on the NASDAQ through a backdoor listing, with a market value of up to $6 billion, and Jia Yueting's dream of building a car was once close at hand.
However, the good times were short-lived. Due to financial problems, the FF 91 project was halted and could not be mass-produced, and the cumulative delivery ended up being only 11 vehicles.
According to the financial report for the third quarter of 2023, FF has only $6.714 million in cash on its books, and its quarterly operating loss is as high as $66.4 million, and its market value has shrunk by more than 99%.
Nasdaq eventually issued an "ultimatum" to FF, and FF was at risk of delisting. Jia Yueting said that he and the management will do everything possible to restore compliance and strive to maintain FF's listing qualification. FF filed a complaint with Nasdaq on May 1 to maintain its listing status through rectification compliance.
It is worth mentioning that Jia Yueting's huge debt in China has always been a concern for him. Although on Weibo, he claims to have repaid more than $10 billion in debt, according to incomplete statistics, he is still burdened with tens of billions of yuan in debt at home.
FF's bankruptcy will further exacerbate Jia Yueting's path to debt repayment. As a former Internet star entrepreneur, Jia Yueting's credibility and reputation have been seriously questioned.
Re-enactment of "True Story", can it really be done?
Jia Yueting wants to save FF through his personal IP, although it is uncertain what specific method will be used, but from the current point of view, live streaming may be one of the fastest ways.
After all, cases like Luo Yonghao's "True Biography" show that this is a way to make money quickly.
Although Jia Yueting is from the United States, he has 15.17 million followers on Sina Weibo, and his V-index, which measures the size of bloggers' traffic, is as high as 81.5 points — even surpassing many popular bloggers in the car area.
In this way, maybe the slogan of "returning to China next week" may soon become "be an anchor next week".
However, in recent years, the live broadcast industry has become increasingly competitive, and the industry is also changing in the direction of compliance development, so it remains to be seen whether it can rely on this method to "make money quickly".
In addition, the automobile manufacturing industry is a capital-intensive industry, and the demand for capital far exceeds that of other industries, so live streaming may not be able to quickly fill the funding gap in automobile manufacturing.
After all, taking Luo Yonghao, a top streamer like live streaming and commercializing personal IP, based on his monetization speed, Jia Yueting's domestic debt may take about 80 years.
Jia Yueting's opening of personal IP commercialization may be more like building personal image into a traffic center, so as to increase the confidence of investors and the market, which is conducive to future financing prospects.
Quite dramatically, Gaohe Automobile, which is inextricably linked to FF, also started live streaming after the shutdown not long ago, and Yang Yueqing, the project director of Gaohe Automobile, livestreamed some food on the official live broadcast account, including steak, grilled sausage, egg tart, chicken nuggets and soy sauce.
Although the profits generated are a drop in the bucket compared to Gaohe's predicament, some netizens commented: "Ding Lei is actually trying his best to save it, I don't know what you are spraying him for."
epilogue
In short, the commercialization of personal IP may be an attempt for Jia Yueting, but it is unclear how much of a role it can play in making money to pay off debts, subsidizing car manufacturing, and maintaining the basic operation of FF.
Jia Yueting said last month: "The day I successfully build a car and repay my debts is when I return to China." ”
In 2024, Jia Yueting's FF will once again be caught in a defensive battle. However, it is really difficult to say when he will return to China under the haze of being on the verge of delisting......
References: Southern Metropolis Daily, Today's Observation, Financial Circle, IT House, Douyin
Edit: Don't eat maltose