Who is the real winner in the battle for hegemony among mobile phone manufacturers?
As we all know, smartphones have become an indispensable part of modern people's lives. Whether it's work, study or play, mobile phones are playing an increasingly important role. In this era of mobile phones, the major mobile phone manufacturers are like soldiers on the battlefield, you come and go, and a fierce market battle has begun.
The domestic mobile phone market in the first quarter of this year is like a battle filled with gunpowder. Although the overall shipments declined year-on-year, there are still two mobile phone manufacturers who have fought their way out of the war with their own unique tricks and become the winners in this battle.
They are the Honor brand of the old powerhouse Huawei, and the vivo camp that has always been strong. According to the data, Huawei Honor's shipments increased by more than 30% year-on-year, with a market share of more than 20%, making it the fastest-growing brand. Although vivo's growth rate is not as high as that of Honor, it still leads in absolute terms of shipments, with a market share of nearly 20%, ranking in China.
These two mobile phone manufacturers have interpreted what it means to be a "winner" with practical actions. Their impressive achievements in this battle are due to their own unique ways of fighting.
Honor is like a vanguard army that is charging into battle, and with the hot sales of the new flagship Honor Magic 5 series, a beautiful blitzkrieg has begun. This model has a fashionable appearance and a strong and outstanding configuration, which perfectly fits the pursuit of young people for mobile phones and has become the "killer feature" of Glory this season.
vivo is more like a scheming main force, relying on online and offline multi-channel sales, as well as the strategy of increasing the mid-to-high-end market, to maintain a steady growth in shipments. They have different focuses in different market segments, with Honor focusing on high-end flagships, while Vivo maintains its advantage in the low-end market and obtains profits through scale effects.
The traditional giants are retreating, and a new order of mobile phones is taking shape
In this battle of mobile phone manufacturers, in addition to the two winners of Honor and vivo, we have also seen some traditional giants retreat.
The shipments of old mobile phone manufacturers such as Xiaomi and OPPO all declined to varying degrees in this quarter, and their market share was eroded. They are like old generals who are under siege, and under the impact of the new recruits, their positions begin to stagger.
Xiaomi used to be the popular fried chicken of domestic mobile phones, and with the slogan of "cost-effective", it was once all the rage. However, in recent years, Xiaomi's product line has become increasingly homogeneous, coupled with the lack of real innovation highlights, so that it has gradually lost its halo in the mobile phone rivers and lakes.
As for OPPO, although its products have a certain position in the mid-to-high-end market, they have long been caught between Apple, Samsung and domestic mobile phone brands, and it is difficult to find their own way out.
In the face of the crazy attack of Honor and vivo, these old manufacturers seem to have not found a way to deal with it for the time being. Their increasingly homogeneous product lines lack fresh elements to appeal to young people, making it difficult to gain an edge in this battle.
In stark contrast, Honor and Vivo are using their own unique skills to reshuffle and get a piece of the pie on the mobile phone.
Honor's "killer feature" is the high-end flagship model, which targets high-end brands such as Apple and Samsung. With its outstanding configuration and stylish appearance, the Honor flagship model has attracted the favor of a large number of young people and has become their best choice against Apple.
The new overlord of the mobile phone rivers and lakes will be produced, who will dominate the ups and downs of the future war?
vivo has set its sights on the low-end market. The products they launch are well-equipped, but affordable, and perfectly fit the needs of the mass consumer. With its online and offline multi-channel sales network, vivo has maintained a leading edge in this field.
Honor and vivo respectively aimed at two different markets, high-end and mass, forming their own unique "killer features" and occupying the commanding heights in this battle.
However, the traditional established manufacturers, due to the increasingly homogeneous product line and the lack of fresh elements to attract young people, have been losing in this battle. They are like old generals who have been encircled, and they begin to stumble under the onslaught of new soldiers.
This battle is not over, and there are still many uncertainties in the future. After all, the mobile phone market is a rapidly changing battlefield, and today's winner may not be tomorrow's overlord.
Who can finally win the mobile phone rivers and lakes and win the "first brother" throne still needs to see the future performance of each manufacturer. Will we continue to maintain our current unique skills, or will we find new ways and open up new battlefields? This will determine the winner or loser in the future.
What is certain is that the battle of mobile phone manufacturers is far from over, and the war will only burn more and more in the future. And we, the mobile phone consumers, will eventually benefit from this battle, because only fierce competition can give birth to more and better mobile phone products.
At that time, will we be able to witness the birth of a new order of mobile phones? Let's wait and see!