Huawei made a strong comeback and once again topped the smartphone market in Chinese mainland
After being hit hard by US sanctions, Huawei struggled in the domestic smartphone market. The tech giant did not give up, and after several years of hard work, it finally regained the sales champion in the Chinese mainland market in 2024. This hard-won honor is a testament to Huawei's indomitable brand strength and innovation capabilities.
Interpretation of sales data: Huawei Mate 60 series leads the market recovery
According to the latest report by the authoritative organization Canalys, in the quarter of 2024, the smartphone market in Chinese mainland will recover for the first time in two years, with shipments reaching 67.7 million units, the same as the same period last year. In this quarter, Huawei regained its position in the Chinese mainland market with shipments of 11.7 million units and a market share of 17%.
The hero of this gratifying achievement is the Huawei Mate 60 series. The new device has been available since late August 2023, and with its excellent performance and stylish design, it has quickly set off a craze among consumers. According to statistics, the Mate 60 series sold more than 5 million units in the first two months after its launch, laying a solid foundation for Huawei to return to the domestic market.
The key to success: both product power and brand power
How did Huawei finally achieve a counterattack on the tortuous path of development? This is inseparable from the company's investment in product power and brand power.
In terms of product strength, the Huawei Mate 60 series is equipped with its self-developed flagship chip, the Kirin 9000S, with strong performance; At the same time, it also adopts 6.8-inch curved flexible screen, 5000mAh large battery and other top configurations, and has many innovative highlights in the fields of imaging system and 5G communication. These outstanding hardware capabilities have won the favor of consumers for the Mate 60 series.
In terms of brand power building, Huawei has also made great efforts. On the one hand, the company has increased R&D investment, spending 23.4% of its annual revenue on R&D, maintaining its technological leadership. On the other hand, Huawei has also vigorously promoted its self-developed HarmonyOS operating system, creating an ecosystem covering multiple terminals such as mobile phones, tablets, and smart wearables, improving the stickiness of user experience.
Market pattern: The competition of domestic mobile phone brands has intensified
Although Huawei has regained the top, its leading position in the domestic high-end market has also begun to be challenged by other domestic mobile phone brands. The domestic mobile phone camp represented by Xiaomi, OPPO, and vivo is gradually eating away at Apple's share in the high-end market by constantly introducing new product lines.
This indicates that the competition in China's smartphone market will become more fierce in the future. All mobile phone manufacturers will make every effort to seize a larger market share in terms of hardware strength, software ecology, and brand marketing. This is undoubtedly good news for consumers.
Huawei's regain of the champion of the domestic mobile phone market marks that the technology giant has come out of the haze of US sanctions, and is expected to take the lead in new tracks such as 5G and folding screens in the future. For the entire domestic mobile phone industry, this fierce market competition will also promote the pace of innovation, so that consumers can get more and better choices.