On the evening of May 9, Li Jiaqi's live broadcast room held a special live broadcast of People's Daily's "Green Consumption" to jointly select 8 domestic products for consumers. Li Jiaqi not only gave a professional explanation of the product in the live broadcast, but also shared his cognition of green consumption, calling on consumers to jointly practice the concept of green consumption into their daily lives.
(Note: Li Jiaqi's live broadcast room held a special live broadcast of People's Daily's "Green Consumption")
The products of the special session cover food and beverage, beauty and skin care and other categories, and all of them come from domestic brands that continue to explore green supply and advocate green consumption, including Yili, Mengniu, Dong'e Ejiao, Ou Shiman, Proya, Han Shu, Newpage One Page, Flower Fan, etc., which are widely loved by consumers. During the special session, a large number of viewers poured into the live broadcast room one after another, and interacted in the comment area in real time, actively placed orders, and enthusiastically responded to the call for green consumption, and the number of viewers of the live broadcast exceeded 10 million in a short period of time, and showed a continuous upward trend. After the live broadcast, many netizens took the initiative to post special screenshots and short videos on various social media, praising Li Jiaqi's live broadcast room for leading the green trend and relaying the concept of green consumption.
Li Jiaqi said at the live broadcast, "I hope to continue to respond to the call for high-quality development of green consumption, join hands with consumers and brands, truly practice the concept of green consumption into daily life, help stimulate new consumption potential, release new consumption potential, practice green consumption, and jointly witness the new vitality of the consumer market." Just like the eight words that our live broadcast room has been advocating - rational consumption, happy shopping. Jiaqi believes that rational consumption is an important step in green consumption. ”
(Note: Li Jiaqi's live broadcast room held a special live broadcast of People's Daily's "Green Consumption")
It is reported that this special live broadcast is a series of activities of the People's Daily 2024 Green Consumption High-quality Development Forum. Previously, the forum was held at Beijing People's Daily on April 26, with Yang Hua, leader of People's Daily, deputy director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, Wang Zhenyu, deputy secretary-general of the China Consumers Association (presiding over the work), Hu Yu, secretary of the Party Committee of the School of Journalism and Communication of Tsinghua University, and other representatives of relevant government departments, research institutions, media and brand enterprises, jointly exchanged and discussed the high-quality development of green consumption, and shared the innovative practices and fruitful achievements of Chinese enterprises in promoting green consumption. Promote green consumption on the road of high-quality development.
(Photo note: People's Daily 2024 Green Consumption High-quality Development Forum)
Li Jiaqi and Wei Yinghui, partners of Meifang, attended the forum as representatives of the supporting units, sharing the insights and explorations of green consumption in the industry practice, and providing suggestions and suggestions for comprehensively promoting the development and growth of the green consumption market.
Li Jiaqi, partner of Meifang, shared his experience from the perspective of e-commerce anchors, and he believes that live broadcast e-commerce plays the role of a communication bridge on the one hand, helping brands and consumers to connect and reach a consensus on the concept and practice of green consumption; On the other hand, it also gives full play to its channel advantages to help high-quality brands in various industries such as beauty, fashion, and agriculture explore a new path of green supply and sustainable development. In the daily live broadcast, Li Jiaqi's live broadcast room will realize the interaction between consumers and brands through rich and interesting content forms, while explaining products professionally and comprehensively, actively guide consumers to consume rationally, establish a green and sustainable consumption concept, help consumers accurately purchase products according to their own needs, avoid waste, and advocate reducing the use of disposable plastic products, choosing reusable shopping bags, water cups and other items, recycling and reusing express packaging, etc., to practice green and low-carbon consumption from the subtleties.
(Note: Li Jiaqi, partner of Meifang, speaks at the People's Daily 2024 Green Consumption High-quality Development Forum)
Wei Yinghui, partner of Meifang, observed that more and more consumer brands are moving forward on the road of green and sustainable development, and consumers are also paying more and more attention to the health and environmental attributes of products, and the concept of green consumption is penetrating the mainstream consumer group. As a pioneer in the live broadcast e-commerce industry, Meifang has always paid attention to the changes in consumer demand, not only to help consumers choose the best among the massive products through product selection, comparison, experimentation and explanation, but also to invest more time and energy to gain insight into the industry, understand the brand, expand categories, focus on discovering and recommending new green consumer goods, and meet more abundant needs with higher cost performance. At the same time, Meifang will not blindly recommend and plant products to users, but give full play to the media advantages of the live broadcast room, give full play to the core advantages driven by content innovation, start from the needs of users, simulate and create different scenes, enrich the content content of the live broadcast room, and let consumers perceive their needs in the visual scene experience.
(Photo note: Wei Yinghui, partner of Meifang, speaks at the People's Daily 2024 Green Consumption High-quality Development Forum)
In recent years, the mainland has vigorously guided green consumption, and the green transformation of key consumption areas has achieved remarkable results. As a live streaming e-commerce company that connects the supply side and the demand side of consumption, Meifang has been actively advocating the concept of green consumption for many years, and has created a "new green paradigm" of live streaming by expanding new categories, creating new scenes, and disseminating new content. In the live broadcast room, Meifang enriches consumers' shopping experience by creating a number of life-oriented, visual live broadcast scenes and novel and interesting live broadcast content, actively recommends green products, and conveys green and low-carbon consumption concepts. Outside the live broadcast room, Meifang used e-commerce channels to help achieve green supply and brand building of regional characteristic agricultural products, and helped many beauty brands solve the problem of excessive product packaging. Li Jiaqi's live broadcast room under the United States has cooperated with Cainiao to carry out the "Green Box Return Action" during the Double 11 period, recycling 7.44 million cartons in 287 cities across the country, reducing nearly 275 tons of carbon emissions. In the future, Meifang will continue to work with more consumers and brands to promote the formation of green and low-carbon production methods and lifestyles.