Sunflower Interview with Intellith
As an enterprise that walks side by side with the Sunflower Award, Intel Smart Lock has participated in the selection for 3 consecutive years, and has been firmly among the well-known brands of smart door locks with its outstanding performance. In order to dig deeper into the growth trajectory and successful experience of Internet smart locks, the 8th "Sunflower Award" smart home selection in 2024 specially planned the "Sunflower Interview" column, aiming to conduct in-depth dialogues with enterprises, explore the stories behind them, interpret the passwords behind their success, and provide valuable reference and inspiration for the industry and beyond.
Zhejiang Inter Smart Home Co., Ltd., founded in 2014, is a high-tech enterprise focusing on the whole industry chain of smart locks. The company has intelligent production bases in Wenzhou, Zhongshan and other places, integrating R&D, manufacturing, sales, installation and after-sales service. Since its inception, Intel has adhered to the concept of innovation-driven and quality-first, deeply cultivated the field of smart door locks, and is committed to providing users with excellent smart lock products.
In January 2021, Inter received a strategic investment from Guangdong Dinggu Jichuang [300749], a listed company, and officially became its high-end brand, and its brand influence and market competitiveness have been significantly improved. The company has a high-quality R&D team and advanced production lines, covering die-casting, CNC stamping, polishing, electronics, assembly and other links, to ensure that the products from design to manufacturing have reached the international leading level.
At the same time, the Internet also has a dust-free electronic workshop, bringing together a large number of technicians and skilled workers, through strict production management and quality control processes, to ensure that each product meets the international advanced quality standards and manufacturing processes. In addition, the Internet smart home has also built a perfect after-sales service system to provide consumers with intimate and professional service support, which has won high recognition from the market.
The following is a transcript of the interview:
Q: What are some of the most important turning points or milestones in the development of the Internet? Please share it briefly;
In 2023, the Internet smart lock will comprehensively adjust its strategic direction, including business, product and market positioning, keep up with consumer trends, and achieve brand differentiation and upgrading. We have launched a new line of smart locks to enhance our competitiveness in the market while bringing consumers a more diversified and personalized product experience.
The new series includes the high-end flagship "Extraordinary Master ™" series, the "Longyuan Sword Series" inspired by the ten famous swords of ancient China, the "Lock in the Present Life Series" that incorporates elements of national fashion, and the "Tiansheng Series" that incorporates modern technology design to meet the needs of different market segments.
While promoting the brand and high-end series, the Internet smart lock is committed to promoting the quintessence of the country and inheriting the craftsmanship. We integrate cultural meaning into product design to create smart lock products with new national tide, new culture and new concept elements.
The "Longyuan Sword Series" not only shows the exquisite craftsmanship of the ancient famous sword, but also integrates the meaning of the town house to ward off evil spirits, realizing the perfect integration of tradition and practicality. The "Lock in This Life Series" inherits a beautiful love story, and the product name is rich in beautiful meanings such as "eternal marriage" and "heaven and earth are long", especially for the wedding market and couples. With the technology of "special core and special control", the "Extraordinary Master ™" series is based on top technology, exquisite craftsmanship and artistic aesthetics to reshape the design of smart locks and lead the new trend of the high-end market.
What we pursue is not only the functionality of smart locks, but also the carrier of cultural heritage and beautiful meaning. Through a diverse range of products, we look forward to bringing consumers a richer and deeper smart lock experience.
Q: The Internet smart lock has been honored to participate in the Sunflower Award for 3 consecutive years and has achieved a number of honors. What positive impact do you think these honors have had on the company's development?
The main thing is the promotion of brand influence. Winning industry awards can significantly increase a brand's visibility and impact, helping to stand out in a highly competitive market. Including the recognition of the R&D and innovation capabilities of the brand's products. As a third-party recognition of product quality and performance, it can further enhance consumer trust in the brand.
Q: It is said that this year's smart door lock industry has entered the era of "kings competing for hegemony", the head brand "volume" technology, and the living space of small and medium-sized brands has been continuously compressed, how do you think this trend has an impact on Internet smart locks and the entire industry?
This year, the survival space of white label smart locks is getting smaller and smaller, and the brand business of the head ranks is relatively small. White brands are expected to develop in the direction of brands, and existing brands are expected to upgrade their brand positioning and enhance their ability to resist risks in the market.
From the market level, due to the increasing popularity of smart locks, consumers have increased brand awareness of smart lock products, and they have more subjective awareness and personalized needs in purchasing smart locks. With the gradual maturity of smart lock product technology and the shortening of product iteration cycle, the high standards of product innovation have put forward higher professional requirements for manufacturers and practitioners. At the same time, it has a good benign development for the entire industry and shortens the cycle of technology iteration.
1. Acceleration of technological innovation: The competition between leading brands will promote the rapid development of technology, including biometrics, Internet of Things (IoT) integration, cloud services, etc., which will help improve the technical level of the entire industry.
2. Product quality improvement: In order to maintain an advantage in the competition, brands will pay more attention to product quality and user experience, so as to promote the improvement of product quality standards in the entire industry.
3. Increased market concentration: As the market share of the top brands increases, the market concentration may increase, which may lead to greater survival challenges for small and medium-sized brands.
Q: In the face of such a fierce competitive market environment, how can Internet smart locks always maintain a competitive advantage? What are some unique strategies and initiatives?
First of all, we always maintain the technological innovation of our products, and continue to invest in research and development, and launch smart lock products with advanced technology, such as CNC carving process manufacturing, 3D face recognition technology, palm vein, finger vein recognition, under-screen fingerprint recognition and other top product technologies to ensure that the products are ahead of the industry level in technology.
At the same time, strengthen the innovation of product series concepts, break the current simplification of the smart lock industry, and bring consumers more diversified product choices. The Internet brand has launched the high-end model of the extraordinary master ™, the new national tide element series "Longyuan Sword Series", the "Lock in the Life Series", and the modern technology series "Tiansheng Series", each series is endowed with different values and positioning, focusing on the segmented consumer market, meeting the purchase needs of multi-level consumers, and enhancing market competitiveness. In terms of product and service guarantee, we provide consumers with high-quality after-sales service, continue to establish a perfect user service system, and improve consumer satisfaction.
Q: What are the unique product innovation advantages of Internet smart locks in the field of smart door locks? What strategies have been adopted? What have been achieved so far?
In terms of product technology innovation advantages, we will focus on the high-end smart lock of Extraordinary Master ™ ™, which adopts the industry-leading special core control technology, and each chip focuses on its own field to achieve more stable, intelligent and efficient operation. It supports multiple biological unlocking methods such as 3D face recognition, palm vein, and under-screen fingerprint, providing a convenient experience of automatic unlocking in seconds, and fully realizing the technological upgrade and innovation of products.
Q: The 2024 Sunflower Award is in full swing, what are your expectations for the 2024 Sunflower Award? What suggestions and encouragement do you have for other companies that will participate in the 8th Sunflower Awards?
For the companies that will participate in the 8th Sunflower Awards, there are three suggestions:
In-depth study of the market and user needs: understand the current market development trend and the real needs of users, and use this as a starting point for product development and innovation.
Pay attention to product quality and safety: product quality is the foundation of enterprise survival, and security is the core of smart lock products, which must be paid enough attention.
Be brave and experimental: Don't be afraid to experiment with new technologies and concepts, even small innovations can bring about change in the industry.