Sunflower Interview with Lilin
In the field of smart home, there is such a company, which not only witnesses the rapid development of the industry, but also promotes the innovation and progress of the entire industry with its own strength and wisdom. It is the standing forest that walks side by side with the "Sunflower Award". As a leader in the industry, Lilin has made remarkable achievements by virtue of its deep cultivation and layout in the field of smart communities and smart homes.
In order to dig deeper into the growth trajectory and successful experience of Lilin, the 8th "Sunflower Award" smart home selection in 2024 specially planned the "Sunflower Interview" column to have an in-depth dialogue with Lilin, explore the story behind it, and interpret the password behind its success. Lilin, an enterprise with 32 years of industry precipitation, how will it lead the smart home industry to a better future? Let's walk into the world of Lilin together and feel the infinite possibilities of smart life.
Ingenuity and wisdom for 32 years, industry standard setter
Founded in 1992, Lilin Group is headquartered in Xiamen, Fujian Province. This company, which has been deeply cultivated in the field of smart community and smart home for 32 years, has become one of the top three in China's building intercom industry with its excellent comprehensive strength. As the leading unit and drafting team leader of the international standard of Louyu intercom, the chairman unit of the smart home industry alliance and the editor-in-chief unit of the national standard for smart home, Lilin undoubtedly has a pivotal position in the smart home industry.
For a long time, Lilin has adhered to technological innovation, and based on the four platforms of "AIoT, home service operation, smart property, and smart community", it has created a "Internet of Things + Internet" Lilin digital operation service platform. This platform not only provides dealers with efficient operation empowerment, but also drives the development of the four core categories of smart access control, smart home, smart lock and smart lighting with whole-house intelligence as the core, forming a significant advantage of Lilin Industrial Cluster.
In 2024, Lilin will focus on the layout of the retail market, and plans to open 2,000 Lilin whole-house intelligent experience halls offline in the next three years. With these experience halls as the center, Lilin will create a new model of 1+N investment promotion to help dealers quickly achieve profitability. With its forward-looking vision, excellent technical strength and pragmatic business strategy, Lilin is constantly promoting the innovation and development of the smart home industry.
The following is a transcript of the interview:
01 Q: As an enterprise that walks side by side with the Sunflower Award, Lilin has participated in the glorious election for 2 years and has won a number of honors. What positive impact do you think these honors have had on the company's development?
As the "Oscar" award of the smart home industry, the Sunflower Award takes the selection of the highest level of products and services in the domestic smart home industry as the core, and provides consumers with an authoritative and reliable reference list of smart home products through strict selection criteria and a fair selection process, and in 2023, Lilin won 5 awards in one fell swoop. Let more people understand and recognize the Lilin brand.
02 Q: As a professional smart home overall solution equipment and service provider, what solutions and products does Lilin mainly provide in the field of smart home whole house intelligence? What are the competitive advantages of these solutions and products in the market?
In the field of smart home, Lilin mainly provides solutions and products such as intelligent interactive systems, intelligent window control, intelligent lighting, intelligent security, smart locks, home health care, intelligent audio-visual, intelligent home appliances, energy management and HVAC environmental systems. As the formulator of the whole house intelligent industry standard, Lilin has strong product competitiveness, smart home technology is in the leading position in the industry, and the product design is also leading in the world, Lilin products have won 26 international awards such as German red dot design and German IF design.
03 Q: What is the core positioning of Lilin in the C-end market? What are the main market layout strategies and marketing strategies?
Our core positioning in the C-end market is to become a leading brand in the smart home industry, for which Lilin has determined the strategic plan of 2000 whole-house intelligent experience halls offline in the next three years, and at the same time, according to our 1+N marketing strategy, there will be 20000 distribution stores and community stores behind the 2000 whole-house intelligent experience halls, and our investment goal in 2024 is 500 whole-house intelligent experience halls, which is steadily advancing. Recently, we have held related activities such as "May Day Design Week" and "Intelligent Decoration Festival" around C-end customers.
04 Q: This year, Lilin's "Thousands of Cities and Thousands of Stores I+N Plan" has been reported frequently, can you introduce the core content of this plan and the significant progress made so far?
The core content of this plan is a whole house intelligent experience hall (city operation center) + N distribution stores and community stores, this new investment model, so that urban operators can make rapid profits at the same time, let the Lilin brand quickly enter the various terminal stores and community stores, enhance the popularity and exposure of the Lilin brand, let the Lilin brand quickly enter thousands of households, and create a five-star home for people.
05 Q: In terms of smart home whole house intelligence, what new products have been launched/planned to be launched this year? What major breakthroughs have been made in technological innovation and application of these new products?
Lilin attaches great importance to R&D and technological innovation,This year we will launch a variety of new products,For example, in terms of smart screen,We will launch a large-screen magic series for the high-end marketAIMasai seriesSmart screensMagic pie2plus pro and Magic2max proTwo models。
The smart home AI center magic series is a new generation of intelligent integrated control terminal, integrating voice, App, touch and other multi-dimensional interaction methods, integrating intercom, video surveillance, security management, home control and other functions. An AI center is the whole house intelligence, which can replace multiple smart single products to achieve intelligent home control, and with community equipment, it can also realize the seamless connection between the community and home life scenes, and other categories such as smart panels, smart locks, new products will also be released one after another, so stay tuned.
06 Q: When providing whole-house intelligent solution services, what are the unique service advantages or characteristics of Lilin? At the same time, how to ensure the professionalism and efficiency of the service process?
Lilin provides end users with 5+9+N whole-house intelligent solutions, with intelligent interactive systems (smart screens, smart panels, intelligent sensing devices, Xiaoli housekeeper smart speakers and Lilin smart life APP) as the core, 9 major system solutions, so that users can truly experience a convenient, safe and efficient whole-house intelligent life. In order to ensure the professionalism and efficiency of the service process, Lilin has established a strong after-sales service system, and we have 37 branches and more than 200 overseas offices across the country, which are fully capable of instant response, 315 service mode and 365 days of service without closing.
07 Q: What development goals and strategic plans has Lilin set this year? In the process of achieving these goals and plans, how will Lilin respond to potential risks and challenges?
In 2024, the C-end of Lilin is the most critical year, and it is the first year of Lilin's three-year strategy, and we have formulated the investment goal of 500 whole-house intelligent experience halls, that is, to build 500 Lilin whole-house intelligent operation centers, relying on the operation center, vigorously develop distribution stores, community stores, and quickly occupy the highland of the whole-house smart home market. At the same time, we will quickly deploy home decoration designer channels, continue to create high-end designer salon activities, and make every effort to increase terminal sales.
08 Q: The 2024 Sunflower Award is in full swing, what are your expectations for the 2024 Sunflower Award?
Of course, I very much hope that our products can win the Sunflower Award, we Lilin is the smart home industry standard setter, our product technology has been at the leading level in the industry, we have a research and development team of 500 people, and Tsinghua University, Peking University, Xiamen University, etc. have been carrying out industry-university-research cooperation, each product we participate in is the crystallization of our Internet of Things research institute. For other companies, I suggest that they can use the platform of the Sunflower Award to fully demonstrate their brand strength and innovative achievements, so that their products can quickly enter the terminal market.