Once again standing firm in the market value of 100 billion yuan, Bull Group once again stood at the center of the public eye.
On the afternoon of May 13, Bull Group's shares closed at 130.85 yuan per share, up 1.81% on the day, with a total market value of 116.658 billion yuan. From 1995 to 2024, it took less than 30 years for Bull Group to successfully complete the counterattack from a small family workshop to today's market value of 100 billion yuan.
The achievements of Bull Group today are inseparable from the helmsman behind it - Ruan Liping, who was born in 1964, originally from Zhejiang, graduated from Wuhan University, and is currently the chairman and president of Bull Group.
With his unique and keen strategic vision and business acumen, Ruan Liping has led the Bull Group all the way forward. In 2023, Bull Group will achieve annual revenue of 15.695 billion yuan, a year-on-year increase of 11.46%; The net profit was 3.870 billion yuan, a year-on-year increase of 21.37%. On March 25, 2024, the Hurun Research Institute released the "2024 Hurun Global Rich List", and Ruan Liping ranked 613th on the list with a wealth of 37.5 billion yuan.
In this issue, we would like to review the golden sentences mentioned in Ruan Liping's past public speeches and articles, so that readers, especially those who are in entrepreneurship and business, may be inspired.
▲Chairman and President of Bull Group Ruan Liping
1. Don't care about temporary gains and losses and stock prices, because we are a group of people who go the long way.
2. Business competition, in fact, is like fighting a war, and to some extent it is still somewhat cruel. So, in the future, you have to be determined to win, especially if you can be the first.
3. Businesses don't need and can't fight a "price war", because what consumers need most is not the cheapest product, but a good product at the right price.
4. Online and offline should be synergistic, and the way to increase the sales of online business by lowering product prices is neither valuable nor sustainable. Enterprises can't afford to hurt offline because they blindly pursue online development.
5. First, try to find out what you are best at. The second point is to have the courage to challenge and dare to be the first; The third point is to focus professionally and go the long way.
6. Only with good seeds and good soil can we create a better ecology.
7. A brand is actually a consumer's trust in a product and a business. After all, only trust can generate purchases. To a certain extent, brand is the core competitiveness of an enterprise. For the enterprise, other things can be lost, such as products, technologies, plants, teams...... Because it can be rebuilt after it is lost, but if it loses the brand, it can never be rebuilt.
8. Consumers are definitely most concerned about the product. Therefore, enterprises should focus on the trend of consumption upgrading and product innovation around the pain points of consumers. In addition, the experience of consumers, including the experience of products and services, also has a great impact on brands.
9. A good store can provide consumers with a good shopping scene and allow consumers to further build a good image of the brand.
10. "Brand development" puts forward higher requirements for enterprises, which cannot be limited to the domestic market, and overseas markets are also the development positions of enterprises.
11. In the face of the trend of intelligence, we must "not panic, look at the essence, and look for opportunities".
12. "Intelligence" is a consumer trend that drives consumer demand. Nowadays, many consumers tend to smart products when buying home appliances, that is, "non-smart, don't buy". This is a manifestation of consumption upgrading. Therefore, enterprises must follow the trend of intelligence and lead consumers' demand for smart products.
13. In smart homes, consumers are most concerned about the intelligent control of lighting and the intelligence around lighting.
△On March 19, 2023, Muguang no main lamp brand conference and the opening ceremony of the country's first flagship store
14. The business without main lights is in line with the changes in the trend of consumers' simple and modern aesthetics, and the market demand is in a stage of rapid growth. As the most rapidly developing trend in the field of lighting, no main lamp is expected to become a 100-billion-level track with broad market prospects.
15. In the future, the main lamp is not only a matter of form and style, but also the value of the light. In the future, consumers will have higher and higher requirements for lighting, which is mainly reflected in the quality of light, the emotional value of light mobilization and intelligence.
16. Muguang has no main lamp, our goal is to win and be the first in the industry!
17. New energy is the general trend of the times, and the charging gun/pile business will face huge growth space with the rapid development of new energy vehicles.
18. Smart ecological categories such as smart drying racks, smart door locks, and curtain machines are the needs of home consumption upgrades, and they will face a broad market space in the future.
19. Decoration companies are actually an area that has been neglected in the past and will become more and more important in the future.
20. In fact, the domestic home appliance market has entered a mature period of development, and the future development space must be overseas.
21. Socket products are rigid demand and will grow with the increase of electricity consumption scenarios and the development of society.
22. With the changes in consumers' consumption habits and aesthetics, converters are constantly upgrading in the direction of scenario-based, intelligent fast charging, and high-value appearance.
23. Doing business should not be limited to immediate profits, the first thing is to satisfy consumers, win the competition on this basis, and enhance their own advantages. Then, we can improve the product category and increase the repurchase rate through product innovation.
24. Do everything professionally and focused, and do one thing deeply and thoroughly. You may not be so professional at first, but you will gradually become an expert later.
25. There is a way to judge whether you can enter the industry: first, see if there are strong competitors in the industry, if there are, you should not enter because there are too few chances to win; Second, in this industry, is there room for innovation in your products and technologies, and can you still make changes? If there is, you can go in; If not, you don't go in. Why? Because the product is set in stone, there is no room for innovation, and it is difficult for you to catch up; Third, do you have any advantages to give full play to, such as whether you have the original technical capabilities in this area, whether you have some resources in the supply chain, etc.
26. The development of Bull benefits from the efforts of two aspects: strategically, Bull firmly grasps the trend of economic and industry development and lays out new business tracks in advance; On the basis of selecting a good track in the early stage, we will continue to improve the lean operation ability of the business, and promote both new and old businesses to achieve continuous leading advantages through all-round innovation in products and marketing.
27. In the future, the development focus of Bull Group will gradually shift to internationalization. After doing the domestic ones, we will have a more solid foundation and then go international.
28. Bull aims to become a world-class brand, and the development of the enterprise is inseparable from the opportunities of the times.
29. Because I have a professional degree in what I do, I have good goals, I just need to keep going. So in this way, it is easy to succeed.
30. More importantly, to make dealers make money, only when they make money, will they work harder to open up the market.