Samsung returned to the top of the global mobile phone market, and Android ranked first in the high-end market share

Zhongguancun Online

2024-05-10 21:02Posted on Beijing Zhongguancun Online Official Account

According to the latest report released by Counterpoint Research, an authoritative global market research authority, on the 10th, Samsung Electronics will occupy the U.S. smartphone market with a market share of 31% in the first quarter of 2024, which is not only a significant increase of 4 percentage points year-on-year, but also the highest record since 2020.

In a fierce market competition, Samsung is closely behind Apple, which maintains its leading position with a 52% market share, while Motorola is in third place with a 9% share. Samsung's outstanding performance this time is mainly due to the success of its flagship Galaxy S24 series. The company has effectively enhanced its market competitiveness by increasing initial shipments, bringing the release date forward to January, and successfully shaping the cutting-edge image of AI mobile phones.

In addition, the report also pointed out that the Galaxy S24 series accurately captured the needs of older users looking to upgrade their new devices, further driving market share growth. At the same time, the market share of other brands such as Google and TCL has declined, from 2% in the same period last year to about 1%, indicating that the market share of these brands is gradually being absorbed by Samsung Electronics.

Globally, Samsung Electronics has also achieved brilliant results, according to Counterpoint Research, Samsung's share of the global smartphone market reached 20% in the first quarter, surpassing Apple and regaining the number one position in the world. During the quarter, the average selling price of Samsung's smartphones reached an all-time high of $336, and the company's revenue share was as high as 18%, leading the company among all Android phone brands.

Industry analysts commented that the success of Samsung Electronics through the Galaxy A54 and Galaxy S24 series not only consolidated its market leadership position, but also effectively promoted the brand's high-end strategy, laying a solid foundation for the upcoming folding screen flagship models, and the industry expects Samsung to maintain and expand this positive momentum.

In summary, Samsung Electronics has achieved impressive market performance in the first quarter of 2024 with its innovative product line and sophisticated marketing strategy, laying a solid foundation for its continued growth in the global and U.S. markets.

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