On May 9, Jiabei Aite, the world's No. 1 goat milk brand under Ausnutria, held the 2024 Dealer Conference and New Product Launch Conference in Sanya, Hainan Province, and released three infant formula goat milk powders, Jiabei Aite Jinghua, Jingcui Yuebai and Yueqi, fully opening a new era of "better nutrition" goat milk feeding. More than 500 people, including national distributor partners, dairy experts, media, Jiabei Aite brand spokespersons, and the management team of Ausnutria and Jiabei Aite, gathered together to witness the strategic blueprint and development confidence of the "leader" Jiabei Aite leading the goat milk powder industry to accelerate towards the new stage of "double 10 billion". It is understood that this new product launch conference is a grand event with the most new products released by Jiabei Aite since its establishment.
△ Conference site.
Accelerate the global strategic layout and lead the development of sheep categories
"Jiabei Aite has completed the strategic layout of the world's top three markets, and is confident to realize the strategic transformation from the first goat milk powder brand to the first goat milk brand, and lead the development of the goat category with better quality goat milk products." At the press conference, Ren Zhijian, Executive Director and Chief Executive Officer of Ausnutria Dairy, said that Ausnutria will adhere to the established business strategy and operation model, cooperate with the resources of the major shareholder Yili Group in terms of brand, channel, supply chain capacity layout and global procurement, fully support Jiabei Aite to build a differentiated competitive advantage, and consolidate the leading position of the world's No. 1 goat milk brand.
△ Ren Zhijian, Executive Director and Chief Executive Officer of Ausnutria Dairy, delivered a speech.
Jiabei Aite adheres to consumer-centricity, continues to empower product iteration and upgrading through scientific research and innovation, and wins the trust of more consumers with better and more nutritious goat milk powder products. In the Chinese market, Jiabei Aite has accounted for more than 6% of the market share of imported infant and young child goat milk powder for 6 consecutive years, and it will be as high as 78% in 2023; In the international market, Jiabei Aite's overseas market revenue will increase by nearly 50% in 2023. It has achieved ultra-rapid growth in many global markets such as the Middle East and Mexico, and has a leading market share in Russia, Southeast Asia and the Middle East. After 10 years of scientific research and verification, Jiabei Aite infant formula goat milk powder officially passed the review of the U.S. Food and Drug Administration (FDA) in July 2023, becoming the world's first infant formula goat milk powder that meets FDA nutrition and safety requirements, and will be marketed in the United States in early 2024, and the current sales momentum is good. In addition, the company has included the Indian market as its next priority and plans to invest in key resources development in order to be the first to compete for the market with the largest number of newborns in the world. So far, Jiabei Aite has completed the strategic layout of the world's top three markets. In this regard, industry experts said that Jiabei Aite took the lead in building a global and differentiated competitive advantage, and the leading position of the world's first goat milk brand has been further consolidated.
△ Li Yimin, general manager of Jiabei Aite, delivered a keynote speech.
At the meeting, Li Yimin, general manager of Jiabei Aite, said: "With the continuous improvement of market concentration, Jiabei Aite will rely on the strategic layout of Ausnutria, give full play to the advantages of the leader, and help partners improve operational efficiency and achieve business growth with the brand potential of 'the world's first goat milk brand' and the 'world's largest and most professional' goat milk team service." Jiabei Aite is always the best choice for partners to nugget goat milk blue ocean market. Jiabei Aite will continue to insist on carrying out goat milk to the end, and unswervingly realize the dream of 10 billion yuan with a more high-end product portfolio, more accurate brand communication, more efficient channel cooperation and a more excellent blue army. ”
Innovate and create three new baby products
Meet the needs of consumers for refined feeding in an all-round way
According to reports, the three new infant products of Jiabei Aite Jinghua, Jingcui Yuebai and Yueqi released this time meet the needs of consumers for refined feeding with differentiated formula advantages on the basis of the dual absorption advantages of "goat milk small molecule + natural A2 protein". Among them, with the small molecule of organic goat milk and double organic lactoferrin, Jiabei Aite Jinghua will break through the "ceiling" of the industry with "the first organic full formula, absorption and protection double strong", and set a new benchmark for the "ultra-high-end +" milk powder track, which can be called the "Hermes" of the milk powder industry; With "double lactoferrin + 10 times HMO", Crystal Essence Yuebai brings comprehensive and leading double protection to the baby; In addition to containing 20 active brain nutrients, it also specially adds top DHA, leading the 10 major enlightenment effects.
△Group photo at the launch ceremony.
The company will continue to make efforts from the three aspects of characteristic goat milk raw materials, process research, scientific research and clinical practice, consolidate the R&D and supply capacity of goat milk raw materials, and further enhance the 'moat' of Jiabei Aite goat milk." Li Wei, Chief R&D Officer of Ausnutria Global R&D Center, said that this new product release will further consolidate the product matrix with the most complete and largest goat milk categories in the world, and will also meet the feeding needs of consumers more accurately and accelerate the new era of goat milk feeding.
△ Li Wei, Chief R&D Officer of Ausnutria Global R&D Center, delivered a speech.
At present, Jiabei Aite has created a goat milk powder product matrix that can meet the nutritional needs of all ages, which is trusted and recognized by consumers. According to the "2024 White Paper on Milk Powder Feeding for the New Generation of Mothers" released by Babytree, the head maternal and infant vertical community platform, "Jiabei Aite ranks first in the recognition of goat milk powder brands" and "99% of mothers who choose Jiabei Aite are willing to recommend it to their friends".
△ Jiabei Aite product matrix.
"Mother's Heavenly Group" chats about parenting wisdom
Dairy industry experts offer advice on the development of the industry
At the press conference, Li Yimin, general manager of Jiabei Aite, invited Tang Yan, the brand spokesperson of Jiabei Aite, the well-known mother and child blogger "Rice Cake Mother" and many luxury cooperative artists Grace Ciao, three mothers with different identities to visit the "reception room" of Jiabei Aite, opening a unique theme parenting sharing.
As representatives of elite mothers who work and raise children, the guests agreed that the advantages of goat milk such as "rich nutrition, better digestion and absorption, and lower allergies" have been widely recognized, and the new generation of mothers who pursue "better nutrition" and pay attention to "feeding effect" are more willing to choose goat milk powder. The well-known maternal and infant blogger "Rice Cake Mother" said that better nutrition also depends on absorption, Jiabei Aite's new crystal extract Yuebai, which is very advantageous in absorption, it also contains a variety of breast milk oligosaccharides, plus "double lactoferrin", which can bring double protection to the baby.
△ "Better nutrition, luxury because of love" theme parenting sharing. From left to right: Li Yimin, general manager of Jiabei Aite, Tang Yan, brand spokesperson of Jiabei Aite, well-known mother and baby blogger "Rice Cake Mother", and many luxury cooperative artists Grace Ciao.
At the roundtable forum, 8 industry leaders discussed the opportunities and challenges of the goat milk powder industry towards the "double 10 billion" era, and offered suggestions for the high-quality and sustainable development of the industry. Everyone said that through the differentiated channel layout, the launch of the three new products of Jiabei Aite will help partners fill the gap in the product items and inject new growth momentum into the entire goat milk powder industry. At the same time, experts also called for goat milk powder as a subdivision category to buck the trend and grow promisingly, requiring all practitioners to adhere to long-termism and jointly make the goat milk category bigger and stronger.
△ Goat Milk Roundtable Forum.
As the largest national dealer conference and new product launch conference of Jiabei Aite, this meeting emphasized the adherence to dynamic sales-oriented, paid attention to channel health management, and increased market order control in business planning in response to the concerns of partners. Under the strategic traction of Ausnutria, Jiabei Aite will continue to lead the high-quality development of the industry as a "leader". Just as the theme of this event is "Better Nutrition, Blooming We", in the face of market changes and opportunities in 2024, Jiabei Aite will continue to adhere to the brand value proposition of "good absorption, better nutrition", drive product innovation with scientific research, and win the trust of consumers with excellent product quality and service quality; Adhere to the integrity and win-win as the cornerstone, create a sustainable and stable value chain, build a new ecology of win-win cooperation, and join hands with the goat milk powder industry to accelerate towards the "double 10 billion" era.