Original title: Three blockbuster new product releases, pointing to the era of "double 10 billion" of goat milk powder! This event is not ordinary
"For 6 consecutive years, the market share of imported infant and toddler goat milk powder in China has exceeded 6%, and it continues to rank first in the global goat milk powder market in terms of sales volume and sales."
Over the years, we have witnessed Jiabei Aite galloping all the way in the global market, with a steady growth of not only market share, but also scientific research and innovation strength, the ability to create new explosive products, the win-win joint force of channels and strategic leadership.
On May 9, Sanya, Hainan, at the 2024 Dealer Conference and New Product Launch Conference of Jiabei Aite, "Maternal and Child Industry Observation" was once again honored to witness the launch of the world's No. 1 goat milk brand, the launch of three new products, the completion of the strategic layout of the world's top three markets, and the high potential energy of leading the goat milk powder industry to accelerate towards the new stage of "double 10 billion".
This is a grand event with the most new products released since its establishment, and it is also an important moment for more than 500 peers in the win-win ecology of Jiabei Aite to gather together. More exciting, come and see the live report!
From "the first goat milk powder brand" to "the first goat milk brand"
Accelerate the coverage of the global market and accelerate the expansion of category boundaries
"Jiabei Aite has completed the strategic layout of the world's top three markets, and is confident to realize the strategic transformation from the first goat milk powder brand to the first goat milk brand, and lead the development of the goat category with better quality goat milk products."
At the press conference, Ren Zhijian, Executive Director and Chief Executive Officer of Ausnutria Dairy, said that Ausnutria will adhere to the established business strategy and operation model, cooperate with the resources of the major shareholder Yili Group in terms of brand, channel, supply chain capacity layout and global procurement, fully support Jiabei Aite to build a differentiated competitive advantage, and consolidate the leading position of the world's No. 1 goat milk brand.
On the one hand, we will continue to lead the direction of industry upgrading, and consolidate the advantages of deep cultivation of the whole industry chain, omni-channel layout, and all-round brand building; On the other hand, we closely focus on the changes in user needs, insist on empowering product iteration and upgrading with scientific research and innovation, and win the trust of more consumers with better and more nutritious goat milk powder products.
The feedback from the market is undoubtedly the most powerful proof of this. In the Chinese market, Jiabei Aite has accounted for more than 6% of the market share of imported infant and young child goat milk powder for 6 consecutive years, and it will be as high as 78% in 2023; In the international market, Jiabei Aite's overseas market revenue will increase by nearly 50% in 2023. It has achieved ultra-rapid growth in many global markets such as the Middle East and Mexico, and has a leading market share in Russia, Southeast Asia and the Middle East. After 10 years of scientific research and verification, Jiabei Aite infant formula goat milk powder officially passed the review of the U.S. Food and Drug Administration (FDA) in July 2023, becoming the world's first infant formula goat milk powder that meets FDA nutrition and safety requirements, and will be marketed in the United States in early 2024, and the current sales momentum is good. In addition, the company has included the Indian market as its next priority and plans to invest in key resources development in order to be the first to compete for the market with the largest number of newborns in the world.
So far, Jiabei Aite has completed the strategic layout of the world's top three markets. In this regard, industry experts said that Jiabei Aite took the lead in building a global and differentiated competitive advantage, and the leading position of the world's first goat milk brand has been further consolidated. With the accelerated development and maturity of the entire goat milk industry, the siphon effect of the head brand is becoming more and more prominent, and Jiabei Aite will surely enter a stronger growth flywheel in the future.
At the meeting, Li Yimin, general manager of Jiabei Aite, said: "With the continuous improvement of market concentration, Jiabei Aite will rely on the strategic layout of Ausnutria, give full play to the advantages of the leader, and help partners improve operational efficiency and achieve business growth with the brand potential of 'the world's first goat milk brand' and the 'world's largest and most professional' goat milk team service." Jiabei Aite is always the best choice for partners to nugget goat milk blue ocean market. Jiabei Aite will continue to insist on carrying out goat milk to the end, and unswervingly realize the dream of 10 billion yuan with a more high-end product portfolio, more accurate brand communication, more efficient channel cooperation and a more excellent blue army. ”
Li Yimin, general manager of Jiabei Aite, delivered a keynote speech
The new products of the three kings lead the direction of innovation
Create the world's most complete and large-scale matrix of goat milk categories
Meet the needs of users in an all-round way
It is true that the current milk powder market is ushering in a new round of formula upgrading, scientific research precipitation, high-quality nutrition continue to strengthen the gold content of ultra-high-end products, and the nutritional value of goat milk powder has been further developed. At the same time, keeping up with the refined and high-quality nutritional needs of consumers, the cross-combination and scientific ratio between the advantages of goat milk and a variety of high-quality nutrients are also an important direction to enhance the value of products.
According to reports, the three new infant products of Jiabei Aite Jinghua, Jingcui Yuebai and Yueqi released this time meet the needs of consumers for refined feeding with differentiated formula advantages on the basis of the dual absorption advantages of "goat milk small molecule + natural A2 protein".
Among them, Jiabei Aite Jinghua can be called the "Hermes" of the milk powder industry, the milk source is selected from the rare organic pasture in the Netherlands, which takes six years to carry out organic transformation, which takes twice as long to nourish the organic environment as ordinary organic pastures; With organic goat milk small molecules and dual organic lactoferrin, it has broken through the "ceiling" of the industry with "the first organic full formula, strong absorption and protection", and 41 kinds of formula nutrients are far ahead in the entire organic milk powder market, setting a new benchmark for the "ultra-high-end +" milk powder track with multi-dimensional breakthroughs. With "double lactoferrin + 10 times HMO", Crystal Essence Yuebai brings comprehensive and leading double protection to the baby; In addition to containing 20 active brain nutrients, it also specially adds top DHA, leading the 10 major enlightenment effects.
The company will continue to make efforts from the three aspects of characteristic goat milk raw materials, process research, scientific research and clinical practice, consolidate the R&D and supply capacity of goat milk raw materials, and further enhance the 'moat' of Jiabei Aite goat milk." Li Wei, Chief R&D Officer of Ausnutria Global R&D Center, said that this new product release will further consolidate the product matrix with the most complete and largest goat milk categories in the world, and will also meet the feeding needs of consumers more accurately and accelerate the new era of goat milk feeding.
At present, Jiabei Aite has created a goat milk powder product matrix that can meet the nutritional needs of all ages, which is trusted and recognized by consumers. According to the "2024 White Paper on Milk Powder Feeding for the New Generation of Mothers" released by Babytree, the head maternal and infant vertical community platform, "Jiabei Aite ranks first in the recognition of goat milk powder brands" and "99% of mothers who choose Jiabei Aite are willing to recommend it to their friends".
The strength of the circle of fans of the new generation of parents
Jiabei Aite joins hands with more companions
Go to the "double 10 billion" era of goat milk powder industry
At the press conference, Li Yimin, general manager of Jiabei Aite, invited Tang Yan, the brand spokesperson of Jiabei Aite, the well-known mother and child blogger "Rice Cake Mother" and many luxury cooperative artists Grace Ciao, three mothers with different identities to visit the "reception room" of Jiabei Aite, opening a unique theme parenting sharing.
From left to right: Li Yimin, general manager of Jiabei Aite, Tang Yan, brand spokesperson of Jiabei Aite, well-known mother and baby blogger "Rice Cake Mother", and many luxury cooperative artists Grace Ciao
As representatives of elite mothers who work and raise children, the guests agreed that the advantages of goat milk such as "rich nutrition, better digestion and absorption, and lower allergies" have been widely recognized, and the new generation of mothers who pursue "better nutrition" and pay attention to "feeding effect" are more willing to choose goat milk powder. The well-known maternal and infant blogger "Rice Cake Mother" said that better nutrition also depends on absorption, Jiabei Aite's new crystal extract Yuebai, which is very advantageous in absorption, it also contains a variety of breast milk oligosaccharides, plus "double lactoferrin", which can bring double protection to the baby.
At the roundtable forum, 8 industry leaders discussed the opportunities and challenges of the goat milk powder industry towards the "double 10 billion" era, and offered suggestions for the high-quality and sustainable development of the industry. Everyone said that through the differentiated channel layout, the launch of the three new products of Jiabei Aite will help partners fill the gap in the product items and inject new growth momentum into the entire goat milk powder industry. At the same time, experts also called for goat milk powder as a subdivision category to buck the trend and grow promisingly, requiring all practitioners to adhere to long-termism and jointly make the goat milk category bigger and stronger.
The times need innovators and leaders! Under the strategic traction of Ausnutria, Jiabei Aite adheres to the brand value proposition of "good absorption, better nutrition", consolidates scientific research and innovation, comprehensively improves product and service solutions, creates a win-win ecology for the industry, and continues to meet the nutritional needs of global families.
We have reason to believe that in the process of China's goat milk powder moving towards "double 10 billion" and the tide of high-quality development of the global goat milk industry, Jiabei Aite will also contribute a steady stream of "leader" strength!