The "human cub" may seem weak, but it is full of curiosity and energy. In order to keep children from making trouble during the day and not sleeping at night, parents always have to find a good place to "walk the baby". Nowadays, in Qingdao's Fushan New Area, there is no need to go to an amusement park, and the shopping mall at the doorstep can meet these needs of children. Recently, the second stop of the special publicity action of "Warm Enterprises Benefiting Businesses" organized by the Shibei District Financial Media Center came to Lida Mao, which is located in the street of Fushan New District, Shibei District, to visit the vivid examples of the interweaving and integration of the business circle and the life circle, and the integration of economic development and social governance.
In the "Sugar Town" on the LG floor of Lida Mao, an interview group composed of a number of media saw that many surrounding residents were playing here with their children. There are 15+ kinds of entertainment facilities such as love climbing frames, vitality seesaws, spherical multi-faceted slides, etc., and there is also a favorite sand pit area for children, so that children can dig and build to their heart's content, and exercise their hands-on ability and creativity. "Now this season is the time for spring flowers to bloom, as long as the weather is good, I will ask the neighbors in the community to bring their children to Lida Mao to play." Aunt Zhao, who lives in the third community of Fushan, said that there are many free children's amusement projects here, and the children can have fun together, and they can also chat with the neighbor's eldest sister and relax.
"This year, we have created two free children's entertainment scenes, on the one hand, to enrich the cultural life of the surrounding residents, and at the same time, to give Lida Mao its own distinctive label." According to Liu Haibo, deputy general manager of Lida Mao, the "sugar town" on the LG floor covers an area of more than 1,000 square meters, and has been well received by children and parents in the surrounding communities once it is put into use. On March 23rd, Lida Mao added another good place to play, the "Sugar Candy Terrace" was officially launched, and its new "Jellyfish Slide" was loved by children, and also provided a comfortable leisure waiting area for parents and friends, so that they could soak up the sun and enjoy the atmosphere of the open air in the leisure area while taking care of their children.
It is understood that in July 2022, the Lida Mao project was officially located in the core area of Fushan, Qingdao, which is a green ecological complex integrating shopping and leisure, catering, entertainment and culture, with a commercial area of about 70,000 square meters, 5 floors above ground + commercial block, and a natural oxygen bar on the roof to create a three-dimensional concept of scene blending and symbiosis of the human environment. The permanent population around the mall is 500,000+, and the floating population is 300,000+, and most of them are young and middle-aged families. In order to better serve the surrounding residents, the shopping mall constantly adjusts the brand and business ideas according to the actual research during the operation process, and finally determines the layout of the parent-child format to drive the consumption of the family market.
"In the process of developing the mall, the streets of Fushan New District have given full support." Liu Haibo introduced that the street not only coordinated publicity, but also provided some policy guidance to help enterprises develop rapidly. This year, Fushan New District Street and Li Damao jointly launched festival projects such as the Fushan New Area Temple Fair and the Fushan Historical and Cultural Festival, which not only enriched the cultural life of community residents, but also brought traffic to the shopping mall. Since its establishment a year and a half, with the support and help of the streets of Fushan New District, Lida Mao has now had 250,000 registered members, becoming a preferred place for families to gather in Qingdao, and the flow of people has continued to rise.
Let the business circle and the living circle be combined into one and become the "happiness circle" of residents. In order to comprehensively lay out a livable and workable living space, the streets of Fushan New District have been focusing on "empowering and adding weight" to the business environment. Wang Lei, a staff member of the Economic and Cultural Service Center of Fushan New District, Shibei District, introduced that this year, the streets of Fushan New District carried out the activity of "visiting enterprises to ask for needs, visiting enterprises to ask for efficiency, and visiting enterprises to ask for integrity". At present, the streets of Fushan New District have applied for more than 150 yuan of financial and tax incentives for two enterprises in the jurisdiction for newly introduced enterprises, and escorted the development of enterprises through tailor-made, built docking platforms, and smoothed financing channels.
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(Source: Shibei District Rong Media Center)
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