There is such a team that sells blueberry wine, they don't rely on channels, they don't rely on e-commerce, they rely on sponsorship, and they sold more than 20 million in 37 days, can you believe it?
So how do they do this sponsorship? Whether it is the Sichuan Chamber of Commerce, the Guizhou Chamber of Commerce, the Hunan Chamber of Commerce, or other chambers of commerce, as long as these chambers of commerce have banquet activities, their team will provide free red wine sponsorship.
Because they offer the sponsorship of red wine, so they say a few words about the dead face, so what do they generally say? First of all, of course, I introduced my company and products, and then I asked everyone if it tasted good.
Because their blueberry wine is really good, so there are quite a lot of people who answer that it is delicious, and then they go down the slope and tell everyone that as long as everyone spends 1200 yuan to buy 1 box of blueberry wine in their house today, and then introduces 3 people to buy it, you can also get your 1200 yuan back.
To put it bluntly, after you spend 1,200 yuan to buy 1 box of blueberry wine from their house, as long as you can introduce 3 more people to buy it, your 1,200 yuan can be returned, so after your 1,200 yuan is returned, is it equivalent to you didn't spend a penny, and you got 1 box of blueberry wine for free.
So is there a loophole in this campaign? The biggest loophole in the venue is that they will invite each other, so what kind of result will they have if they invite each other? Only some people will fission outside the venue, which greatly reduces the speed of fission, if they don't invite each other, there are 500 people in the entire venue, then these 500 people will be outside the venue, fission out of 1500 consumers, so what about these 1500 consumers in fission once? That's another 4,500 orders.
At this time, you may say, this model is not attractive to which bosses, to tell the truth, if their model is just a simple return of money, after these bosses buy it, they may not have such a high enthusiasm to do referrals, but after their money is returned, they don't have to do anything, and they can make money one after another, is it possible to mobilize the enthusiasm of these bosses?
So how did these bosses earn this money? I'll give you a look at their team's fission model, and you'll understand, first of all, when you spend 1200 yuan to buy a box, you are just an ordinary member, and when you introduce the first friend to your superior partner to buy, you can get a referral fee of 350 yuan, and he can get a 150 yuan room order reward.
When you introduce a second friend to your superior partner to buy, you can still get a referral fee of 350 yuan, and he can still get a reward of 150 yuan for seeing orders, so after you introduce two orders to him, you will also be promoted to a partner at this time.
So after you become a partner, you will disassociate yourself from your superior partner, so after you dissociate yourself from him, when you introduce a third friend to buy, he will not have any rewards, and you, at this time, you can directly get a referral fee of 500 yuan, so after you have completed these 3 orders, do you get all your 1200 yuan back, do you get a case of blueberry wine for free?
So after you get your 1,200 yuan back, although the two people you introduced earlier have nothing to do with you, but the third person you introduced, is he in your team, so he wants to get his 1,200 yuan back, what must he do, is he also going to introduce 3 people to buy?
When he introduces the first person to buy, he gets a referral fee of 350 yuan, can you get a reward of 150 yuan, when he introduces the second person to buy, can you still get a reward of 150 yuan, after he throws two people to you, although he is out of relationship with you, does he leave two people for you in your team?
So these two people want to get back their 1200 yuan, is each of them going to introduce you to 2 people to buy, so this time did you earn 600 yuan, after the two of them left, did they leave 4 people in your team, do you understand this fission logic? After you become a partner in this way, do you have to do nothing to do it, you can do tens of thousands, hundreds of thousands?
So every consumer can earn tens of thousands, hundreds of thousands, how much money do you say their team can make, even if the net profit of a case of wine is only 30 yuan, can their team also make a lot of money?
Do you understand the marketing method of their team? Did they get the first wave of seed customers through sponsorship, and if these seed customers want to get their money back and continue to make money, is there a second wave of fission, and with the second wave, is there a third and fourth wave of fission?