Author | Akagi Jarko
Edit| Mia
After four years, "Singer 2024", which was rebroadcast last night (May 10), has set off an unprecedented heat higher than in previous seasons, and online memes around various related topics have borne the brunt.
The starting lineup is far from the previous online rumors and is not favored by netizens for the new season of the show, but it resonated with the audience after the premiere. Overnight, #那英 Yehenara's fate ##格莱美大战草莓音乐节##那英 nervous ##那是姐的姓 red is sister's life# and other topics dominated the hot search, as of press time, the discussion of various entry points "tricky" is still continuing.
As the most senior Chinese singer in the starting lineup, the 57-year-old Na Ying became the most "nervous" person in the audience on the first day. After Chanté Moore and Faouzia Ouihya, two overseas musicians who can be called "dimensionality reduction", appeared on the stage, some netizens captured the state of "Na Ying is about to break" and made emojis, calling this season's show "The Adventures of Na Ying". At present, the Douban cast and crew has been updated, showing that Adam Lambert will be used as a kicking/filling player, and netizens shouted, "This is Yingzi riding the wind and waves alone." Another part of netizens chose to "shake people" online, shouting to ask Phoenix Legend to stop the tour immediately, "Sing "Mrs. Luxury" after the songs are chosen", Lin Zhixuan, Yuan Yawei and other powerful musicians on the stage of past singers, and the Weibo comment area of the "national team" in the Chinese music scene in the minds of netizens was quickly surrounded. "Singer 2024" is no longer just a music competition between singers, but also a "honor arena" for the audience.
The innovation of the mode of full open mic, no sound repair, and one take live broadcast has made this season of the program known by many music critics as the ceiling of music comprehensives and the groundbreaking move of domestic music comprehensives, and also made the ratings of "Singer 2024" lead the music comprehensives. Hunan Satellite TV's highest rating of 0.5781% and market share exceeded 3%, and on the second day of its launch, the cumulative number of broadcasts exceeded 100 million, and the lighthouse data showed that the market share of "Singer 2024" was the highest in the history of 28.24%.
On the other hand, in the same period, the N-generation "The Voice of God Season 5" of the same type has a history of 2.88%, and "New Rap 2024" has a history of 10.85%. Even the all-time high market share of the more comprehensive stage variety show "Riding the Wind 2024", which has many participants and is more comprehensive, only reaches 22.58%. The music variety market has been silent for a long time, behind the high-profile shot of "Singer 2024", what has aroused the resonance and co-creation of a group of netizens?
Live broadcast disenchantment, dimensionality reduction strike, Na Ying's "riding the wind and waves"?
The discussion of this year's singers is not only due to the return of the ceiling of the Chinese music scene after four years, but also to the chain reaction caused by the "bold behavior" of the new model.
"Singer 2024" adopts the form of "full live broadcast" for the first time, through 12 interactive live broadcasts on large and small screens, the audience has an unobstructed view of the stage. The whole live broadcast and full open mic are not only groundbreaking measures for the producers of music comprehensives, but also need to deal with more uncertainties. It is an unprecedented challenge for the participants, the form of the whole live broadcast greatly reduces the fault tolerance rate, and will also greatly widen the gap between singing and stage performance, how to face the scrutiny of the national and even global audiences, has become an important topic for singers, after all, the slightest carelessness will leave a trace of "black history" on the Internet.
Perhaps because of this, in the live broadcast, the Chinese singers are more or less in an "unstable" state. There is no doubt that such a state is real, which in the past two years, the music scene has shouted "fake singing", the chain reaction caused by the Mayday concert incident, the anchors are tirelessly analyzing the singers of the evening party frame by frame, and satellite TV is scrambling to write "full open mic" on the official announcement poster of the party, which naturally attracted the audience's favor. As a result, when realizing that the gap between the performance of overseas singers and Chinese singers in the starting lineup is relatively faulty, more audiences did not take the lead in criticizing singers who occasionally made mistakes in comparison, but chose Na Ying, who is most likely to achieve a turnaround against the wind, as the "hope of the whole village" and confronted Grammy musicians on the same stage.
In the first episode of the program, the most out-of-the-circle stage was "If I Ain't Got You" sung by R&B and jazz singer Chanté Moore from the United States. The technical singing style and the relaxed and free typhoon made him the champion of the week without any suspense. It is worth mentioning that when Chanté Moore received the invitation to "Singer 2024", he thought he was here to be a judge.
In addition, Faouzia Ouihya, a singer-songwriter from Canada, sang "Crazy", Na Ying sang her masterpiece "Mo", Second-hand Rose chose "Playing Monkey", Wang Sulong chose the new song "Think of Us", and Hailai Amu sang "Your Thousands of Rivers, Thousands of Mountains".
In the past, the "Singer" series usually relied on the stage of being out of the circle, showing off his powerful skills, and selecting songs across the circle to create the possibility of getting out of the circle, but "Singer 2024" staged the narrative of "Yehnara-style war foreigners" at the beginning, providing netizens with materials for communication and fermentation. On the one hand, it is inseparable from the return of the program in the silent period after four years of retirement, bringing a touch of color to the market; On the other hand, the form of live broadcast throughout this season can't help but arouse the curiosity of the audience: can the powerful singers withstand the test of live broadcast, no sound repair, and less tuning?
So after the first episode of the show was broadcast, the audience was able to see the scarce emotions of these singers who are rarely present on the stage of various music complexes and concerts: nervousness. Before the broadcast of the program, there were many topics about "live broadcast": when she heard that "Singer 2024" was going to be broadcast live, Na Ying said that although the recording is also a real singing, it is completely different from the live broadcast, "After receiving the live broadcast invitation, I often have nightmares, dreaming that I am all 'car accidents' at the scene." On the night of the premiere of the show, netizens called out, "I have never seen such a cramped Naying".
After the show was broadcast, netizens surrounded Na Ying's meme-making behavior, and it was inseparable from her fast-talking character. At the global live broadcast press conference of the show, when asked why Na Ying participated, she bluntly said, "If you come here, just play a heartbeat"; In the post-game interview, when asked what he thought of his third place, Na Ying said frankly, "Two such excellent (foreign) singers, one is my eldest sister and the other is my little sister, I think they should take the first and second, but after leaving them aside, I am also the first." ”
The music comprehensive is no longer "behind closed doors", and the "national team" in the music world is officially facing it?
Na Ying suddenly became the "hope of the whole village" in the hearts of the audience, not only because when the show was broadcast, singers from Europe and the United States went from the innate voice to the "dimensionality reduction" blow of the relaxed typhoon, and the tension with several Chinese singers in the live broadcast was unobstructed.
In the face of the sensory impact brought by overseas musicians, the domestic audience has long maintained their confidence in the Chinese music scene. Li Jian, Lin Zhixuan, Yuan Yawei, and Phoenix Legend soon became "supernumerary" this season.
Netizens shouted and implored Yuan Yawei to change his name and fight again as a singer, and the main protagonist who is participating in "Riding the Wind 2024" responded, "I have to ask Sister Lang for a leave of absence first"; Lin Zhixuan also posted that he could not come to the singer due to the collision schedule; Li Jiawei, who failed to kick the gym in "I Am a Singer" in 2015, also posted on Weibo, saying, "I hope to fight with that sister for the Chinese music scene." ”
After the fourth year of hiatus, the starting lineup, which the audience was not satisfied with at the beginning, also had its own considerations. Hong Xiao, the producer of the "Singer 2024" program, said that these singers represent different groups of people who love music, "Some like pop music, some like rock music, and some like European and American music...... Now is a circle era, everyone is expressing their preferences, we have to adapt to such changes, the program team invited the best singers from different fields. ”
So it can be seen that in addition to the two overseas powerful DIVA singers, Na Ying, who holds many industry awards such as the Golden Melody Award and is known as the "first day" of the mainland music scene; the second-hand rose band, which has been mixed in major music festivals all year round and has a large number of young music fans; Wang Sulong, who is familiar to a generation of music fans because of the QQ music triumvirate and is now a Chinese pop singer; has many golden songs and multi-habitat artist Rainie Yang; The creator of many Douyin hit songs, Yi singer Hailai Amu. Interestingly, the differentiated musician attributes and diverse styles did not cause much controversy in the first ranking, and the next program process may be redeveloped to show this perspective.
Music critic Ding Taisheng commented on the first season of "The Singer 2024", saying that "Chanté Moore and Faouzia Ouihya are like two futuristic warriors with laser guns, coming to an ancient tribe. The martial arts masters in the tribe took out the freshly sharpened stone axes and stone knives and prepared to face them. And Na Ying still has at least one shell gun in his hand. As the most topical singer in the starting lineup, Na Ying became the source of hot stalks, which not only means that through the real scene, the audience really opened their "eyes", but also symbolized the fans' vision of "fighting" with the strength of the "national team" in the Chinese music scene.
More importantly, it is not only the "national team" that welcomes the real "battle", when the domestic music comprehensive is finally no longer a game of permutations and combinations, overseas musicians officially break into the music comprehensive market as "catfish", and the music comprehensive and even the Chinese music scene and music fan aesthetics have also launched a new round of innovation.