Since last year, Sister Yan has heard many tear-jerking jokes that break through imagination and are too heart-wrenching. For example, not long ago, Sister Yan learned that the former head well-known real estate company that has created many high-quality works in the country, its group human resources department has changed from more than a dozen people in the previous 100 billion scale period to 1 person in the current 300 and 40 billion periods... It is said that this real estate company has already started the optimization of the whole country, and the number of employees has also plummeted. Since last year, many real estate companies have encountered challenges in their business operations, and it is inevitable to optimize and reduce allocation. Many real estate companies have released annual reports before, and Sister Yan is more concerned about the changes in the number of employees disclosed in the annual reports. After all, the increase or decrease in the number of employees can largely reflect the current situation of the company's own development. Today, Sister Yan will talk to you about the reduction of real estate companies and the enlightenment it has brought us, and you are also welcome to leave a comment at the end of the article and express your views.
01 The 60,000 real estate people who "disappeared" As time went by, Sister Yan found that every time she posted relevant real estate news in the circle of friends, the number of real estate people who liked Sister Yan began to become fewer and fewer. After asking a circle of real estate people, Sister Yan learned that many real estate people were either unemployed at home or had changed careers. Not long ago, the relevant institutions counted the number of employees in the annual reports released by 101 listed real estate companies, and the total number of employees of 101 listed real estate companies in 2023 will be 829,200, a decrease of 47,800 compared with 2022. Among them, 80 real estate companies will reduce their staff in 2023, with 60,900 employees. You may not have any idea of this, but if we average this huge number to each real estate company, maybe we will know what kind of state the industry is in: on average, each real estate company reduced the number of employees by an average of 761 last year, which is basically comparable to the number of employees of a small real estate company. Of course, the hardest hit area of the attrition is the thunderstorm real estate enterprises. For example, Fantasia reduced the number of employees by 6,540 last year, becoming the real estate company with the largest number of layoffs. Of course, some central enterprises have also experienced large staff reductions, so I will not mention them one by one here. I have to admit that after the industry entered a period of deep adjustment, real estate companies made lightweight adjustments to their organizational structure, or carried out regional mergers at the regional level, or eliminated and merged functional departments at the group level, which to a certain extent caused a decrease in the number of employees of real estate enterprises. On the other hand, last year, many real estate companies carried out waves of salary cuts, causing some employees to take the initiative to leave and find another way.
It is necessary to insert another sentence here that the reduction in the number of employees of real estate enterprises is indeed due to the optimization of layoffs and the "sassy operation" of some real estate companies on employees, but there are also some situations that will involve the calculation of the report, such as the outsourcing of employees due to the change of labor contract, and the reduction of the number of employees in the report. Of course, there are still a small number of high-quality real estate companies that have increased their staff, such as China Resources Land, C&D International, Yuexiu Real Estate and other real estate companies have seen a certain degree of staff growth. A large part of the reason is also that these hard-core real estate companies have been very active in the land market in recent years, and they have taken land more fiercely, so the number of projects has increased compared with before, and it is reasonable to increase manpower. Of course, for real estate employees, sometimes it is a happy thing to be able to get some severance pay with the company and find a new pit position. What I am most afraid of is that I am still in the company, because I have a lot of helplessness, and I can only grit my teeth and persevere. Sister Yan also often hears that in the past two years, some real estate people's "silver" has not been able to settle in their pockets, and even embarked on a long road of asking for wages for their own wages.
02 The blood and tears of real estate employees
The following paragraph may be the one that Sister Yan heard, and she wanted to spit out "Golden Flower" the most in history:
There is a non-mainstream real estate company in Guangdong that has paid the wages of its employees only until June last year, and has not been paid since then. It is said that the development sector has almost come to a standstill, and employees have repeatedly fought for their rights, but to no avail.
There is even a sentence said by the owner of this real estate company:
"Let them spend it slowly, maybe after a long time, I will go bankrupt, and I won't have to pay."
This sentence really makes people feel a little chilled to watch.
Sister Yan thinks that if the boss treats employees with such an attitude, it also proves that the company's business logic and corporate culture are also relatively low.
Recently, there are also a small number of real estate companies, and there is also a situation of "difficult birth" of wages:
For example, in a real estate company in a certain area, employees have not received wages for many months, and the entire company has defaulted on employee wages from top to bottom. In fact, this has also had a great negative impact on the company's reputation for puppets.
There is also a real estate company that treats employees differently and does not pay salaries to ordinary employees, but executives still receive salaries normally, after all, the company's decision-making and promotion still rely on these executives to operate.
There are also some cases that I won't explain too much here, and it is also bitter tears for some real estate people to say it.
I also hope that the leadership and management of real estate companies can pay attention to this matter, after all, employees work hard for the company and deserve the remuneration they deserve. If there are some bottlenecks temporarily, you should also explain the situation to the employee and give a mutually satisfactory performance deadline.
03 The small happiness of high-quality real estate enterprises
The above case is only a small aspect of the real estate manpower circle, in fact, there are still some high-quality real estate companies with healthy cash flow, which will still give preferential treatment to employees in terms of salary, benefits and so on.
Sister Yan also shared with you some of the current situation of real estate companies, if you know more, you can also leave a message at the end of the article.
Among the central state-owned enterprises, the more typical ones are China Resources Land and Xiangyu:
The salary level of Xiangyu industry is about 6 percentile, the bonus accounts for about 2-3 percent, the normal annual salary of the manager level is less than 400,000 yuan, the director level is less than 600,000 yuan, and the welfare is about 40,000 yuan for 1 year;
The salary of employees in key positions of CR Land shall not be lower than the 75th percentile of the local market, and the salary of other employees shall not be lower than the market average;
CR Land also has a complete range of supplementary benefits, providing commercial insurance, enterprise annuity, welfare annual leave, employee care fund, birthday gifts, gyms, staff restaurants, employee physical examinations, holiday gifts, etc. In addition, communication subsidies, transportation subsidies, housing subsidies and so on are also provided.
Of course, it is undeniable that some central state-owned enterprises have complex internal communication processes and long decision-making chains, but the victory of central state-owned enterprises lies in stability, and the main capabilities are medium to high, which can be regarded as iron rice bowls.
Among the mixed-ownership real estate enterprises, Greentown may be doing better:
The salary level is basically at the median level of the industry, but it also depends on the situation, the bandwidth of Greentown's salary is relatively wide, and if the salary is set high, it can reach the 75th percentile. Levels 1-4 are 14 salaries and 5 and above are 16 salaries.
Greentown's bonus is determined according to the operation of the region, after the region gets the bonus package, it will be distributed to each center for total distribution, and the bonus of each employee is related to organizational performance, department performance, individual performance, rank coefficient, etc., and the gap between each employee is not small.
Moreover, the benefits of Greentown are also more attractive, basically every project, region, and city company is equipped with a canteen, and free afternoon tea is not a problem. In addition, Greentown's physical examination standard is 2,000 yuan/person, and the physical examination quota for one family member can be increased after 3 years of employment.
Among the more typical private enterprises, Longfor and Binjiang may be the most typical:
According to previous Longfor insiders, Longfor's salary level is above the middle level in the industry, and there is a certain degree of salary adjustment every year.
In addition, Longfor will focus on front-line employees in terms of salary and benefits, hoping that employees who fight on the front line can get good returns.
In addition to the statutory benefits, Longfor also has many supplementary benefits: such as commercial supplementary insurance, paid sick leave, employee EAP, annual health check-up, etc.
Binjiang can be said to be the most attractive real estate company with the most attractive benefits among real estate companies:
Every year on the official WeChat, you can see the welfare notices that make other real estate companies blush. In the past few days, Binjiang has issued a notice on the Spring Festival arrangement, and the Spring Festival holiday arrangement is from February 6 (the twenty-seventh day of the lunar month) to February 25 (the sixteenth day of the first lunar month), which is a total of 20 days. At this moment, Binjiang's employees are also happy in their hearts.
It can only be said that there are really not many real estate companies that can still pay salaries on time and insist on providing various benefits, and we can do it and cherish it.
Of course, it is undeniable that these real estate companies still have relatively high requirements for talents, after all, the ability of talents determines its market value, and these talents can have such salaries and benefits, which should also be.
04 Job search strategy
At this point in time, there will still be a lot