For lovers of headset products, the related market has been shaken since last year.
Among them, Apple Vision Pro released by Apple has become one of the brightest star products in the market.
Thanks to Apple's ecosystem and visionOS, Apple's new spatial operating system, Apple has high hopes for Vision Pro.
But for now, the headset product has not brought a "king bomb" level of market performance.
According to Ming-Chi Kuo, an analyst at Tianfeng International Securities, Apple has adjusted its shipments to 400,000 to 450,000 units due to lower-than-expected sales of Vision Pro.
This is nearly half the price of 700,000 to 800,000 units expected by the market.
Image source: IT House
It is widely believed that the Vision Pro's poor sales are inseparable from its high product pricing.
After all, for the average user, the price of $3,499 (about 25,000 yuan) is really not affordable for anyone.
Judging from the latest news exposed by the outside world, Apple's new generation of headset products may already be on the way, and it is expected to bring lower prices.
According to the well-known media Wall Street News, it is exclusively learned from the supply chain that Apple is planning to launch the standard version of Vision, and the product design will be confirmed as soon as October this year.
According to the outlet, the Standard Edition of Vision will weigh less than 400 grams, which is two-thirds the weight of the Vision Pro.
At the same time, Apple's supply chain will stock up the Vision standard version according to tens of millions, focusing on the consumer market.
If all goes well, Vision Standard will be released as soon as June 2025, earlier than previously expected in September.
Image source: Wall Street News
It is widely believed that as a new secondary product, the standard version of Vision is expected to be priced at $1,500, or about 10,000 yuan.
Although the price is still in the range of high-end electronics, compared to the Vision Pro, the price of this "SE" level product is quite sincere.
In short, for Apple, if it wants to further promote its headset products, consumer products with more competitive prices are undoubtedly a powerful tool to expand its market share.
In addition, Apple's design optimization plan for the Vision Pro product itself may also be on the agenda.
According to Bloomberg reporter Mark Gurman, the next generation of Vision Pro is expected to be launched by the end of 2026.
Image source: Apple's official website
With the accumulated market feedback and experience, I believe that Apple will gradually solve the problems exposed in the original Vision Pro products, and launch iterative products that are more attractive to users.
Prior to this, according to previous revelations, the Chinese version of Vision Pro is expected to be launched in the near future, and the relevant approval process has been basically completed.
If all goes well, the Vision Pro will be available to us as soon as this month.
In short, interested partners can look forward to it.
Are you optimistic about the future of Vision Pro? Welcome to leave a message in the comment area and talk about your views.
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