Drive China, May 11, 2024 News, in today's rapid technological development, a retro-style feature phone has unexpectedly become popular. On May 8, HMD Global launched the national version of the 2024 Nokia 3210 feature phone, priced at 349 yuan. According to the official Weibo of "Nokia Mobile Phone", the sales of this mobile phone since its launch are gratifying, and it has been sold out in just two days, and all three colors are displayed as "out of stock" reservation status. To this end, HMD Global announced that it will restock the product on May 31 to meet the needs of a wide range of consumers.
The popularity of the Nokia 3210 feature phone reflects the nostalgia for retro products and the demand for minimalist communication tools. In the era of smartphone dominance, feature phones have attracted a part of consumers who pursue pragmatism due to their lightness, long standby time, and ease of operation. In addition, with the acceleration of people's pace of life, there is still a demand for basic communication tools that can make quick calls and send text messages.
It is reported that the 2024 Nokia 3210 feature phone is equipped with a 2.4-inch IPS screen, equipped with a 1450mAh battery and a 2MP camera, and supports China Mobile, Unicom, Telecom, Radio and Television 4G networks, and VoLTE HD voice calls. The design of the dual NanoSIM small card slots realizes the dual SIM and dual 4G call function, which is quite advanced in a feature phone.
The market positioning of feature phones determines the direction of their design and production. Unlike smartphones, feature phones focus more on the stability and battery life of basic communication functions rather than complex application operation and high-performance hardware. This design concept of returning to the essence just caters to the basic needs of some users for the use of mobile phones.
From a market perspective, the resurgence of popularity of feature phones is also associated with the saturation of the global smartphone market. As the pace of smartphone replacement slows down and the growth potential of emerging markets wanes, feature phones have become a new avenue for some manufacturers to grow. At the same time, feature phones still maintain a certain market share in specific fields, such as the elderly market, children's market and outdoor sports market, due to their specific use scenarios and advantages.
Overall, the hot sales of the 2024 Nokia 3210 feature phone in China are not only a simple product sales phenomenon, but also a reflection of the diversified demand of the market. It tells us that even with the rapid development of intelligent technology, simple, practical and durable products still have their unique market position. As HMD Global's announced replenishment date approaches, the future sales performance of this feature phone will be a further validation of the theory of diversified demand in the market.