Huawei mobile phones regain the Chinese market
After 13 quarters of sluggishness, Huawei phones have finally regained the sales champion in China's smartphone market in the 2024 quarter. This not only marks the first time that Huawei's mobile phone has returned to the leading position in the Chinese market after being sanctioned, but also a major breakthrough in its return to exceed market expectations.
As an established player in China's smartphone market, Huawei mobile phones have suffered unprecedented challenges in the past few years. Since 2019, due to the sanctions imposed by the U.S. government, Huawei's mobile phones have been hit hard in overseas markets, and shipments have plummeted. Even in the domestic market, Huawei mobile phones are facing fierce competition from brands such as Apple, Xiaomi, OPPO, and vivo. In this grim situation, Huawei's mobile phones once fell out of the top three in the Chinese market.
At a time when the outside world is widely questioning whether Huawei's mobile phones can re-emerge, the tech giant has achieved a strong counterattack with excellent product strength and marketing strategy. In the quarter of 2024, Huawei's mobile phone shipments reached 11.7 million units, with a market share of 17%, regaining the top spot in China's smartphone market. This achievement is not only remarkable, but also highlights the extraordinary journey of Huawei's mobile phones from being sanctioned to re-emerging.
Key driver: The Mate 60 series is a hot seller, and the self-developed chips have outstanding performance
The key to Huawei's ability to regain its dominance in the Chinese market is the outstanding performance of its flagship Mate 60 series. The Mate 60 series is powered by Huawei's self-developed Kirin 9000S chip, which not only delivers powerful performance, but also has leading 5G and AI capabilities.
Industry insiders said that the Kirin 9000S chip surpassed Qualcomm and Apple's flagship chips in the same period in terms of single-core and multi-core performance, especially in terms of AI computing power. This provides a strong hardware support for the Mate 60 series, making it outstanding in multiple scenarios such as photography, gaming, and office, and meeting the various needs of consumers for flagship mobile phones.
In addition to excellent hardware performance, the Mate 60 series also has many innovations in terms of design and experience. It features a curved surround screen design that provides an unparalleled visual experience; Its Super Night Camera is capable of taking detailed and clear photos at night; Huawei's self-developed HarmonyOS brings a smooth and efficient user experience. These innovative designs and features have won the hearts of consumers for the Mate 60 series.
The Pura 70 series continues to sell well, and the market share of folding screen phones has soared
In addition to the excellent performance of flagship models, Huawei's mobile phone product line in the low-end market has also contributed to it. The Pura 70 series of mobile phones has maintained a hot sales trend, which has become an important boost for Huawei's mobile phones to return to the Chinese market.
The Pura 70 series is positioned in the mid-range price range, but it is at the highest level in terms of hardware configuration, camera capability, and flight performance, which can fully meet the daily use needs of most users. The Pura 70 series is ingenious in industrial design, with a sleek and simple exterior design, which has won the love of young consumers.
Another highlight worth paying attention to is that the performance of Huawei mobile phones in the folding screen mobile phone market is also extremely eye-catching. Data shows that in the quarter of 2024, the market share of Huawei's Mate X3 folding screen phone is as high as 40%, far ahead of competitors such as Samsung and Xiaomi. With its excellent screen quality, strong sailability, and innovative folding form, the Mate X3 has won wide acclaim from consumers.
Change the high-end market pattern and have an impact on other brands
The strong comeback of Huawei's mobile phones will undoubtedly change the landscape of China's smartphone market, especially in the high-end market. Data shows that in the 2024 quarter, Apple's mobile phone shipments in the Chinese market fell by 15% year-on-year, which is not unrelated to the hot sales of Huawei's Mate 60 series.
The Mate 60 series not only surpasses the iPhone 14 series in terms of hardware performance, but its innovative design language and intelligent experience have also made Apple, a "textbook" rival, feel unprecedented pressure. People believe that if Huawei mobile phones can maintain this shareholder trend, it is expected to completely change the pattern of China's high-end mobile phone market in the next few years.
The strong comeback of Huawei's mobile phones has also had an impact on other domestic mobile phone brands. Xiaomi, OPPO, vivo and other brands have declined in the share of the mid-to-high-end market, which is inseparable from the rapid counterattack of Huawei mobile phones in this field. How to achieve breakthroughs in product power and marketing strategies will be a major challenge for these brands.
Looking back at the process of Huawei's mobile phones regaining the throne of the Chinese market, we can find that the key reason why the technology giant has been able to achieve a strong counterattack is its outstanding product strength and precise marketing strategy. Whether it's the Mate 60 series, the Pura 70 series, or foldable phones, Huawei phones have demonstrated leading innovation and excellent user experience.
Huawei mobile phones have also made great achievements in marketing strategies, focusing not only on online new media marketing, but also on the construction of offline experience stores, and also attracting consumers through a variety of promotional activities. These well-planned marketing measures have strongly supported the sales performance of Huawei mobile phones.
Huawei's regain of No. 1 in the Chinese market not only demonstrates the remarkable journey of the tech giant from being sanctioned to its re-emergence, but also sets a successful example of both product excellence and marketing capabilities inside and outside the industry. We have reason to believe that with continuous innovation and enterprising, Huawei mobile phones will write a new brilliant chapter on a broader stage.