Xuan Jing, the former vice president of Baidu, has come to an end in her career path of public relations. Sure enough, it was the female boss who was approved by me in seconds when the employee mentioned to leave. Only this time, the female overlord is not quiet!
In the era of traditional media and the era of self-media, the logic of public relations has undergone tremendous changes: the former is that the information channel controls the right to speak, and the latter is the netizens who are interested in information have the right to speak.
It's not just that Xuan Jing is unfamiliar with self-media, but also corporate executives and business owners over the age of 35 will be flustered and unfamiliar with self-media. Xuan Jing learned from Brother Sam how to do IP and how to engage in traffic, which also verified that Xuan Jing's workplace experience is no longer enough to cope with the challenges of work.
Body content:
The workplace is really a shooting range, and the bullet he shot finally hit his eyebrows.
Xuan Jing, the former president of Baidu, who is domineering and leaking, was fired by Baidu before the voice of the employee's resignation was heard.
Sure enough, it was the second approval of the employee's resignation! Xuan Jing tested the method and verified the efficiency of Baidu's human resource management.
According to Baidu insiders, the person who fired Xuan Jing was Ma Dongmin, the wife of Baidu founder Robin Li and the real female overlord.
Many people say that Xuan Jing is because she was overturned by a colleague, but the question is why did her colleague plot against Xuan Jing?
They are all workers in the workplace, why should Xiaobing embarrass his boss? Is this the workplace or the legend of Zhen Huan?
In the era of continuous layoffs in large factories, is it necessary for small soldiers to take the risk of losing their jobs and bring down their female bosses?
From the information revealed in the four videos, I can judge with certainty: Xuan Jing really doesn't understand self-media.
As a traditional public relations background, Xuan Jing belongs to a typical old bastard in the workplace, only with qualifications but no strength.
The core of traditional PR is to control the information channels, and the number is very limited. It is nothing more than newspapers, TV stations, and more advanced ones are web portals and post bars.
In the era of self-media, the core of public relations is no longer the channel, but the content of the information and the people who are interested in it.
Obviously, Xuan Jing does not know the law of information dissemination on the self-media platform, and does not know the huge energy of melon-eating netizens.
I don't know how to communicate with netizens through short video content and shape my own personality.
is also about struggling working women, and the quiet way is to suppress and coerce and get out if you can't do it, giving netizens the feeling that this woman is a good dick and cold-blooded.
The people who eat melons who are not satisfied with their life and work are already very depressed and unhappy, so you are the vice president of Baidu, Xuan Jing, you are so dead that you hit the muzzle, who do you scold? If you don't bury it, who will you bury?
If you don't strip your old bottom, you are not qualified to eat melons! If you don't cyberbully you to the point of losing your job, you are not an excellent self-media native!
If Xuan Jing changed her perspective and used the separation between herself and her children as a starting point to tell about the hardships and pains of female executives in large factories who gave up their families for work, would it be more distressing and resonant among netizens?
Xuan Jing really doesn't understand self-media, and her past workplace experience and ability are no longer enough to cope with the challenges of today's self-media era.
Xuan Jing, the so-called elite of big factories, is very easy to have an illusion: Isn't self-media just making short videos? What's so technical about this?
I have met many post-60s and post-70s bosses who have achieved big results, which is exactly the same as Xuan Jing's mentality, and the result is that they can't do self-media well.
Therefore, it is not surprising that Gui, as the vice president of Baidu, actually sought to learn from the self-media master Zenge.
I have Brother Sam's private WeChat, and I have been paying attention to Brother Sam's content, and the biggest feeling is that Brother Sam's progress is very fast.
Three years ago, Brother Shen, who was unlogical and unreasonable, has indeed greatly improved his cognition and teaching level today.
For business executives and founders who have little experience and don't understand self-media, it is a painkiller with some effect, but it is limited to that.
As for saying that Xuan Jing overturned, it is closely related to the content of Brother San's course, and Brother Sam is responsible for Xuan Jing's overturning and being expelled, which is pure nonsense.
The explosion of Samgo illustrates a stark fact: these so-called business executives, the so-called entrepreneurs who have achieved results, are at the same level.
One day, our big factory executives and business owners will no longer keep an eye on the traffic like flies and no longer put the ground in their mouths, and our business management level will go up.
Whether the executive does IP or the boss does IP, it is essentially a commercial marketing behavior.
If we really want to do a good job in commercial IP, can we study Kotler in a down-to-earth manner?
If you don't even know who Kotler is, it only means that your information cocoon has become an information reinforced concrete room, or the kind that is airtight.
Baidu's boss wife fired Xuan Jing, which is a very correct human resource management action.
What reason does an executive who has not created value for the company and damaged the company's image to stay with the company?
Although Baidu doesn't seem to have any image to lose, it is indeed in line with the common sense of enterprise management to expel Xuan Jing, vacate positions with an annual salary of tens of millions, and introduce better talents.
Whether it's the vice president of Baidu, it's okay to start a business independently, I just hope that Xuan Jing will think about how to write people's characters, because the era of good people making money has just arrived.
If you want to make money in the era of good people making money, you must first be a person, and then you must treat others as a person!