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"Brush, brush, brush..."In front of the screen, countless "standing green" people are desperately brushing the barrage, pouring out their doubts and grievances. As a video website at the forefront of the two-dimensional field, Station B once stood out from the crowd and raised its eyebrows, but just recently, with the "hot" private photos going viral on the Internet, this company with high hopes has fallen into an unprecedented crisis of trust.
In the photo, a slender figure is playing on the sun and beach, although the face of the person concerned has been coded, but her youthful and energetic smile and hot body are still recognizable to netizens at a glance - that is exactly the appearance of Chen Rui, the CEO of Station B. is dressed like an "Internet celebrity lady", which is really difficult to associate with Chen Rui, an "Internet addict uncle" who is over half a hundred years old. More importantly, the other figure in the photo is Chen Rui himself. It is not difficult to find that this pair of "belated" people with a huge age difference have been dating for a long time, and there is no doubt about the peach-colored intimacy. Looking at Chen Rui's helpless and crazy appearance in the video, it is clear that his love for his little girlfriend has reached the point of doting.
In the face of such a sudden "peach-colored trap", the video website of Station B has undoubtedly suffered a heavy blow. As the spokesperson and spiritual banner of Station B in the new era, Chen Rui's image can be said to have fallen from high to the bottom due to this turmoil. When Station B gradually got involved in the two-dimensional field, Chen Rui had repeatedly filled his personal pockets with shy "fat house" personalities, and talked about the business philosophy of "doing content in a down-to-earth manner", but now he was completely ruined by this bloody "peach-colored door".
For a time, countless melon-eating netizens have abused his character and ethics, and many popular UP owners on the station even angrily denounced him for "negative salary, bankruptcy, and misfortune from the mouth". Although the cause and effect of the incident are still under further investigation, it is enough to deal a heavy blow to the internal unity and external credibility of Station B. I have to admit that Chen Rui, as one of the protagonists, is indeed guilty this time. However, if you look at all this as a bystander, it seems that there is already an undercurrent surging inside Station B, and it is about to erupt.
In the past few years, under the call of the concept of "two-dimensional", Station B has become famous overnight from obscurity, and it has been noisy. However, at the same time that various Internet celebrity anchors sang down Station B and relegated it to the "base camp of the second yuan", a wave of co-optation of the mainstream gradually became the mainstream within Station B. It seems that many people have forgotten that the Internet is a product of "decentralization", and the reason why Station B can stand tall in the torrent is precisely because it is unique and unique. However, when the industry set off a bubble economy-style speculation boom, Station B seemed to be bewitched by hot money and began to change its course under the "big appetite".
I don't know if it was influenced by Chen Rui, or if it was a loss of internal guidance, this video website, which was once full of potential and energy, finally gradually left the original channel and lost its original intention in the "tightrope" business layout again and again. For example, endlessly promoting so-called "main theme" content such as TV series and movies, hyping up entertainment IP, and often prioritizing advertising content in terms of algorithm priority, etc., all of which make Station B go further and further on the road of homogenization with other video websites.
Regrettably, Chen Rui, the founder and CEO of this website, seems to inevitably make mistakes again and again in the face of wealth and fame, and finally fell victim to the peach scandal. Although Bilibili is still keeping this matter a secret, the crisis has affected the internal structure and business development of the entire company. What is the reason that Chen Rui, who came to the Internet with a dream, completely lost his way? What kind of selfish distractions made this respected entrepreneur finally abandon his family and fall into the peach trap? We're in the dark for now.
But it is undeniable that in this era of high information transparency, it is difficult for any business or individual to truly escape public scrutiny and scrutiny. For Station B, the impact of this turmoil may be far beyond our imagination. Internally, trust between employees and executives has collapsed. Fundamentally speaking, every employee of the company pins their future and ideals on the hot land of station B. Now Chen Rui's character is despised and spurned, which will naturally make the internal people shake and doubt the company's development.
And the pressure of external public opinion is even more menacing. From the initial revelation of the "private photos" to the hype of the entertainment media, this turmoil has set off a huge wave in the online world. No matter how Station B suppresses and blocks, it is difficult to hide the strong impact of this scandal. Once the society's trust and goodwill towards Station B and its CEO drop to the freezing point, I am afraid that the consequences will be unimaginable. From revenue to user stickiness, and even the company's brand image and industry status, I am afraid that it will be affected and affected to varying degrees.
Of course, since such a catastrophe has been caused, Chen Rui, as the principal, and Station B itself should take remedial measures in time to regain the hearts of the people. Sincerely apologizing to employees and the public, admitting their mistakes, and coming up with a concrete corrective action plan may be the expedient way to solve the siege. Looking back on history, in fact, as early as a hundred years ago in Western society, major companies have been accustomed to using public relations to deal with negative public opinion. Whether it is a medical malpractice, a product defect, or a personnel scandal, it is regarded as a "crisis public relations" scenario that must be responded to and resolved in a timely manner.
Regardless of whether the official finally chooses to admit or deny the existence of the Chen Rui scandal, it must come up with a clear and powerful statement as soon as possible to calm the inner restlessness of employees and the doubts of the outside world. Once the facts are confirmed, it is necessary for Bilibili to remove Chen Rui as CEO and let him appear publicly and sincerely admit his mistakes and apologize, so as to establish a new image of the company starting anew.
In addition to reviewing the company's loss of control and dereliction of duty, the senior management of Bilibili should reflect on and correct the company's development direction based on the deep causes of this incident and reshape the corporate culture. There are many companies in the industry that have also suffered from scandal crises, such as showing up to say, apologizing and punishing, standardizing the management system, etc., all of which are worthy of reference from Station B. After all, building a high-profile brand is not an easy task, and an abuse of power can lead to a wasted loss. For station B, it is very important to be able to get back on track from this wave of doubts.
Whether it is successful or ultimately destroyed, everything will still depend on whether the people inside and outside Station B have the courage to learn from the pain, dig deep into the root cause of the problem, and regain the trust of the public with a sincere attitude and pragmatic style.
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