As the editor predicted a few days ago, the lifted stones will eventually fall on themselves.
Xuan Jing resigned from Baidu and "went offline". People who want to "approve others in seconds" are themselves "criticized in seconds".
Now it seems that her departure is like a well-laid out chess game, let's sort it out together.
Prologue: The Spark of Controversy
The starting point of the story originated from the short videos that caused public opinion earthquakes. In this era of short videos, she uses an almost "anti-traditional public relations" posture to show the edges and sharpness of the workplace directly in front of the public.
For example, "I approve the resignation of employees in seconds, why should we consider the employee's family." I'm not her mother-in-law, my main consideration is whether he can deliver results to me in time in his post", "Don't think about taking weekends off when you do public relations", "I don't feel bitter or tired after 50 consecutive days of business trips, what qualifications do you have to tell me, your husband can't stand it, then you go back"...
There was a lot of discussion about whether her management philosophy was too cold and whether she ignored the humanistic care in the workplace. This not only sparked a discussion about Baidu's corporate culture, but also made Xuan Jing herself the target of public criticism.
Subsequently, her Douyin account was questioned as being bought. The original name of the account was "Xinxia Original Clothing", and as early as March 2022, the number of followers of the account exceeded the 900,000 mark.
Part II: The "Outliers" of the Public Relations World
Xuan's quiet words and deeds remind people of "Brother Sam", a figure known for his alternative marketing methods in the Internet rivers and lakes.
Brother Sam first played Zhihu, but because he was too low, he was scolded to autism; He went to Douyin again, and accumulated popularity and start-up capital by recruiting agents to sell sea cucumbers; Then he began to teach others to make IP, engage in traffic, and sell courses. From the frustration of Zhihu to the rise of Douyin, Brother Sam's traffic law seems to have given Xuan Jing some kind of inspiration.
She tried to bring this logic of "conflict is traffic" to Baidu, and even asked all members of the public relations team to transform short video creation.
However, this seemingly bold attempt seems out of place in the collision of reality. Doubts from the outside world, incomprehension from within, everything seems to indicate the difficulty of this experiment.
Twist: The Ambition of Greenhouse Flowers
In the midst of the hustle and bustle, a detail quietly surfaced - Xuan Jing registered a new company called "Wow Ka Wow Ka".
据企查查信息显示，该公司在4月24日注册，自然人璩静正是百度原副总裁璩静，而邹少欢为其百度工作期间的助理。
This move makes people re-examine every move she made before.
Perhaps, those seemingly "out-of-the-ordinary" remarks are not just impulsive moves, but stones that pave the way for new careers.
As a top student of China Foreign Affairs University, she may have bigger dreams and plans in her heart, an ambition to jump out of Baidu's framework and explore unknown areas independently.
Final Chapter: Layout and Departure
With Xuan Jing's official departure, Baidu's public relations stage should soon be replaced with a new protagonist, and she can turn around and devote herself to her own "wow wow wo ka" world.
Her actions seem to tell us that every controversy is a bridge to a new world.
在这个充满不确定性的时代，璩静的这一系列操作，无疑给所有人上了一课。
No matter what the outside world says, she uses her actions to illustrate a truth: on the chessboard of her career, every decision may be part of the layout, and the real winner is often the one who finds order in the seemingly chaotic situation.
Write at the end
Now, Baidu's turmoil has gradually subsided. In the future, will she break into the public eye again with new ideas and models?
Time will tell.
But what is certain is that no matter what the outcome is, the name Xuan Jing has left an indelible mark on this early summer.
#头条创作挑战赛##李彦宏: Excellent employees represent the real Baidu ##博主: "second batch" Cheng Xuanjing's biggest irony ##璩静与网红参哥交流合照曝光##百度副总裁璩静离职#