10. Uniqlo
Uniqlo is the 10th largest clothing brand in the world with a brand value of $9.64 billion. Uniqlo is a Japanese clothing brand that has a strong position as one of the largest clothing retailers in the world. In recent years, the company has withstood the fluctuations of the global economy and managed to establish itself as an international giant. The company offers a wide range of products, including apparel, men's, women's, children's and baby clothing. Founded in 1949 by Masashi Yanai and headquartered in the Midtown Building Akasaka, Tokyo, Japan, UNIQLO has a total of 56,000 employees as of 2021.
In the past, the company was labeled as a discount retail store that sold low-quality clothing to the suburbs. However, in 2004, the company pledged to focus on high quality and affordability through the Global Quality Declaration, which ultimately changed the company's brand perception and image around the world. Uniqlo's fleece jackets are popular for their high-quality casual wear. Interestingly, the company is the largest clothing chain in Asia, with more than 800 stores in Japan alone.
The company's processes are completed in-house, from project planning, design, manufacturing to distribution, which gives the company a competitive advantage. The supply chain is cost-effective and efficient to meet the changing needs of the global market. According to the founders, UNIQLO is a trend-driven and technology-driven company that aims to meet the uncertain, dynamic and challenging needs of the global industry. The rapid increase in e-commerce and technological innovation has cemented its position as the world's leading apparel brand.
9. Cartier
Cartier is the ninth-largest apparel brand in the world with a brand value of $12.41 billion. Cartier International is a multinational company headquartered in France and a wholly owned subsidiary of Richemont in Switzerland. It is primarily a luxury conglomerate that not only designs, but also produces and sells jewelry, watches, and leather goods. The company was founded in 1847 and is headquartered in Paris. Cartier is known as the most expensive luxury brand in the world; It has a long history of selling jewelry and watches to royalty around the world. Interestingly, this year, the Cartier "Cheich" fetched a record $1.1 million at Sotheby's Paris Haute Horlogerie auction.
This French luxury brand is known for its prestigious and unique watches and jewelry. However, it has a curated clothing line that places it among the top 10 clothing brands in the world. Cartier unveils its new collection for 2022, bringing more new and unique designs. The company's CEO, Cyrille Vigneron, stressed at a meeting in April 2022 that the company would raise prices, but stressed that it was only a modest price increase. The current global economic situation has slightly pushed luxury brands to redesign their marketing strategies. Greater focus on digital transformation and brand image to survive and stay ahead of the global market.
8.H&M
H&M is the eighth largest apparel brand in the world with a brand value of $12.7 billion. H&M is a multinational company based in Sweden known for its innovation and commitment to sustainability. It focuses on providing consumers with the latest fashion trends and superior clothing quality. Headquartered in Stockholm, Sweden, the company has a total of 107,375 employees as of 2021. The company is working hard to achieve sustainable growth and ensure that adapting to change is seen as a welcome challenge. H&M's core strategy is to focus on digital transformation.
The company's CEO, Helena Helmersson, has explained several times that the company is moving towards digital transformation. The key is to provide a convenient experience for consumers. As a result, the company's plans from 2021 onwards will focus on digital growth, channel integration, and store mix optimization. Nonetheless, speed and flexibility are key indicators of an efficient supply chain, which has greatly contributed to the company's current success.
7.Zara
Zara ranks as the seventh-largest apparel company with a brand value of $12.99 billion. Zara is a luxury clothing brand based in Spain that is known as one of the most popular luxury brands. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. Headquartered in Artaïse, Spain, Zara has a total of 15,285 employees as of 2021. Zara is undoubtedly one of the top apparel companies with a strong position in the global market. The company's key strategy is to manufacture locally and shorten lead times to meet demand. It has a digital and offline integrated business model, which boosted sales during the virus crisis. Online sales have been growing in recent years, with a 77% increase in 2021, accounting for one-third of total sales.
Digital transformation has helped Zara achieve its growth goals and meet the changing needs of the global market. The company's CEO, Isla Pablo, highlighted that by 2022, brick-and-mortar and online stores will expand together to provide an uninterrupted buying experience to customers around the world.
6. Hermes
Hermès is the sixth largest clothing brand in the world with a brand value of $13.49 billion. Hermès International SA is a France-based luxury design company specializing in leather goods, perfumes, jewelry, homewares, watches, lifestyle accessories, and ready-to-wear. Founded in 1837 and headquartered on Rue du Faubourg Saint-Honoré, Paris, France, the company employs 17,595 people as of 2021. Hermès is a brand known for its heritage, exclusivity, and craftsmanship in the ultra-luxury niche. Leather and silk products. It has the highest brand equity in the market for leather and silk products, which makes it unique on a global scale.
CEO Guillaume de Seynes believes that his watchmaking business has great potential in the future as it competes with leading watchmaking companies. However, the watchmaking business is still in its early stages, accounting for only 3% of the brand's total revenue in 2019. The company's brand identity remains its iconic Birkin bag, which dates back 37 years. In 2022, the company announced plans to diversify its options to meet changing consumer needs.
除了 The TJX Companies, Inc.（纽约证券交易所代码：TJX）、American Eagle Outfitters, Inc.（纽约证券交易所代码：AEO）和 NIKE, Inc.（纽约证券交易所代码：NKE）之外，爱马仕还是世界上最好的服装公司之一。
5. Adidas
Adidas is the fifth-largest apparel brand in the world with a brand value of $14.64 billion. Adidas is a German-based multinational company formerly known as Dassler Brothers Shoe Factory, which is the world's second-largest sportswear manufacturer.
In 2021, adidas launched an innovative strategy called "Own the Game", which aims to strengthen brand credibility, create a unique consumer experience, and expand the company's presence in the field of sustainability. The main objective is to increase sales potential and profits, eventually gaining a higher market share by 2025. Adidas' goal is to increase sales by 95% across its five product lines: Football, Training, Outdoor, Running and Lifestyle. The company has further increased its focus on the direct-to-consumer model to expand its customer base.
CEO Kasper Rorsted highlighted that Adidas' growth and investment strategy is designed to invest in human resources, consumers, brand image, and ultimately digital transformation.
4. Chanel
Chanel is the world's fourth-largest clothing brand, with a brand value of $15.26 billion. Chanel is a French luxury fashion brand founded in 1909 with a worldwide reputation and a strong brand identity. Headquartered in Neuilly-sur-Seine, France, it has 28,500 employees as of 2021. Chanel has always been a luxury brand and a famous fashion house, known for its "Chanel No. 5 perfume".
In contrast to other brands in the global apparel industry, Chanel has always strived to inspire its target customers with the artistic connotation and uniqueness of history. Chanel tested its digital merchandising through a partnership with Farfetch and Net-a-Porter. However, Chanel reiterated that it does not sell fashion online, only perfumes and beauty products.
3. Gu Feng
Gucci is the world's third-largest apparel brand with a brand value of $18.11 billion. Gucci is an Italian fashion house founded in 1921 by founder Guccio Gucci who found inspiration for his craft/art during the Renaissance. Headquartered in Florence, Tuscany, Italy, the company has 148,343 employees as of 2020.
The company's new CEO, Robert Triefus, is expected to lead Gucci's experimental platform and metaverse activities. The company is experimenting with Web3 and the metaverse to leverage emerging technologies for long-term profitability and growth. It was the first luxury brand to launch NFTs and partnered with the metaverse to develop The Sandbox, which is considered a new technology-driven venture. The company has long-term investments in the metaverse and digital apparel space.
2. Louis Vuitton
Louis Vuitton is the world's second-largest apparel brand, with a brand value of $23.43 billion. Louis Vuitton is a French-based fashion house founded in 1854 and known as a luxury retail business, a division of LVMH. The main luxury collections include leather luxury goods, bags, handbags, jewelry, perfumes, sunglasses, shoes, watches, and other accessories.
The company sells high-quality products that symbolize luxury, taste, and prestige. It has a niche where customers are willing to pay extra to get their exclusive products.
1. Nike
Nike is ranked as the world's largest apparel brand, with a brand value of $33.18 billion. Nike Inc. is an American-based multinational corporation, formerly known as Le Cordon Bleu Sports, Inc., and is one of the strongest brands in the global market. The company is the world's largest manufacturer and supplier/retailer of sports equipment. It is known for its excellent quality, fashion sense, innovation and brand image. Founded in 1964 and headquartered in Beaverton, Oregon, USA, Nike has a total of 79,100 employees as of 2022.
Nike Inc. has innovative product lines such as Nike+, Air Max, Nike Pro, Air Jordan, Nike Golf, and Nike Blazers, as well as subsidiaries such as Converse Hurley and Jordan. Nike has been the world's leading apparel company; It represents popular athletes and famous sports teams around the globe, and its trademark logo is "Just Do It".
The company's markets are geographically segmented into four main markets: China, North America, Asia-Pacific and Latin America, and Europe, Middle East and Africa. In the wake of the global pandemic, the company has managed to secure its position in the global market, especially through digital marketplaces and e-commerce. These stores have recently faced a surge in spending by customers on classic sneakers. The company expects sales revenue to reach $60 billion by 2025.