Text: Xiaoxin, who is full of vitality
Editor|Uncle Wang of the Dump Garden
Preface
Zhou Hongyi, founder of 360 Group, commented on the recent incidents, emphasizing that it is inevitable for companies to make mistakes when trying new media strategies such as short videos, and criticizing the general guidance that applies more to amateurs than to professional companies.
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The video comes from Zhou Hongyi
The Jing Jing incident has attracted a lot of attention, mainly about how companies are adapting and implementing their brand strategies in the social media and public relations worlds.
Zhou Hongyi mentioned in the video that although he does not know much about the specific inside story of the incident, he believes that the company's attempts to explore how to enhance the brand through short videos and other forms are the right direction.
Zhou pointed out that many of the guides on how to start and promote social media accounts on the market today are mostly beginner-only and often oversimplified for enterprise-level operations.
He believes that it is inevitable for companies to make mistakes in the process, and it is also an important step to learn and grow.
In response, the public reacted differently, with some netizens expressing support for Zhou Hongyi's view, believing that companies should have the right to find the most suitable path for themselves through trial and error.
However, there are also critics who point out that companies should be more cautious in their behaviour on public platforms to avoid a long-term negative impact on their brand image.
In addition, some commentators emphasized that companies need more professional and meticulous strategic planning when building IP and developing media strategies to ensure effective communication with target audiences and the delivery of brand value.
As the digital media era deepens, how to stay competitive and relevant in the rapidly changing media environment will be a challenge that all enterprises must face.
As soon as the topic was posted on the Internet, the comment area instantly exploded! Tens of thousands of comments poured in,
Some of these netizens' comments are even more exciting, let's take a look.
Not to mention the vice president of Baidu, I thought it was a micro-business sister
Netizen: She actually said something that shouldn't be said
That Baidu vice president should be a talent! It makes sense! It's true!
Netizen: It's just an employment relationship, not suitable for her to talk about workers
Daniel Zhang: Can't you afford to live every time you don't mention me?
Netizen: Investors are meant to spur the founders
Daniel Zhang: Praise me, praise me, actually praise me
Netizen: Listen to the inner meaning of his words
Personal opinion
Zhou Hongyi mentioned that companies will inevitably make mistakes when creating IP and trying new media forms, such as short videos, which is actually a process of learning and growth.
This is not just for businesses, I think there are implications for each of us.
Courage in the face of mistakes and setbacks is the key to success. In today's rapid development of digitalization, constantly trying and adapting to new technologies is an indispensable part of the development of enterprises and individuals.
As Zhou Hongyi said, many entry-level tutorials may be helpful for beginners, but they are not enough for enterprises that need in-depth development.
This tells us that both individuals and enterprises need to continue to learn and improve in practice in order to find the most suitable development path for themselves.
For a company, failure when trying something new is a necessary bridge to success.
There is a tendency in society to blindly criticize the failure of enterprises, and ignore the positive attempts and valuable experiences behind the failures.
As Zhou Hongyi emphasized, there is not much point in ridiculing companies for their failures, and we should see more of the lessons that companies have learned from these failures and how these experiences can help companies do better in the future.
In addition, it is a reminder of the need for foresight and planning in the pursuit of innovation and change.
When promoting the brand and establishing the public image, enterprises should not only rely on traditional methods or some superficial tutorials, but should deeply analyze the market demand and formulate a more professional and detailed strategy.
Whether it is a business or an individual, we should maintain an open and learning mind.
In an ever-changing world, only by constantly learning and adapting can we seize opportunities and achieve success. We should not be afraid to make mistakes, let alone discouraged by failure.
Instead, we should learn from every mistake and draw strength from every failure to make ourselves stronger and more capable.
By confronting our failures and learning from them, we are able to contribute not only to personal growth, but also to the progress of society. ‘
Together, let's face challenges with a more positive and constructive attitude and work together to create a better future.
#周鸿祎发视频谈璩静事件#
Editor's note: The comments of netizens in the article reflect the diverse voices and opinions of society, but do not represent the position of this article
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