On May 9, it was reported that on May 9, the NBA officially announced that Nuggets center Jokic was elected the Most Valuable Player of the regular season this season, which is also the third time that Jokic has been elected MVP, second only to James among active players. As we all know, Jokic endorsed the Chinese brand 361°, and in an interview with the MVP, Mr. Jokic blew up 361°: "This is a high-end brand, and I like the quality of their sneakers." ”
This is the third time in his career that the 29-year-old Serbian center Jokic has won the regular season MVP, the previous two times in 2021 and 2022, and the 2023 MVP is 76ers center Embiid.
Jokic also became the ninth player in NBA history to win at least three MVPs, with James having the most active MVPs with four.
It is worth mentioning that Jokic officially signed a contract with the Chinese sports brand 361 Degrees from November 2023.
361 signing Jokic is of course a wise choice, because he is the biggest sign in the history of Chinese brands, the highest strength and the absolute peak of the history of the 20-level supergiant, Jokic will play for many years and will continue for many years to go far in the playoffs, which is very conducive to brand exposure, especially in the playoffs.
The last Chinese brand signed a supergiant was Wade and Garnett, of course, when they actually signed it, they were already in the middle and late stages of their careers, and they were already past their peak.
For 361 to be able to sign Jokic, the essence is that Nike decided to give up. Although Jokic is the first person in the league to be pure strength, his commercial value is extremely limited, and he is not willing to enter the business world.
However, Jokic still has a lot of respect for Chinese brands, and when he attended the press conference after winning the MVP, Jokic took the initiative to talk about signing with 361° and wearing its shoes: "361 has a lot of respect for me. They are indeed a high-end brand. Maybe I can help them in some way as well. I really like the quality of their sneakers. The shoes they make are very comfortable. ”
In this regard, netizens have said, "A spokesperson with a conscience, not only wears it himself, but also lets his teammates wear it together, and makes a judgment compared to Wiggins"
"The fat man is the only one with the Nuggets who has the temperament of a champion, and the psychology of the other Nuggets is too tasteful"
"Jokic is the only one on the Nuggets team who has a championship temperament, and the rest is a system that is about fat people, and leaving Jokic is nothing, Jokic can really make his teammates better."
"361 Money!"
"361 is really good... It was also last year that I suddenly found it very comfortable to wear and play."
"Much better than Wiggins"
"The way to give back is to participate in more activities in China, hold more fan meetings, and go to some primary and secondary schools in some cities to carry out some public welfare activities."