With the imminent listing of FF in the United States, Jia Yueting was widely reported by the domestic media and was on the hot search.
In Baidu's "Jia Yueting Bar", there is no shortage of people who support Lao Jia (LeTV employees' nickname for Jia Yueting). Some netizens said that "if capital can have more patience, today's Faraday must be Tesla's opponent."
Standing now and looking back, the "passers-by" who had previously scorned Jia Yueting also had to admit, "Jia Yueting is really powerful, is a business genius, and saw the outlet of electric vehicles."
Indeed, the time goes back to 2014. Although electric cars were already built in 1881 (in April 1881 the French inventor Stave Truvi built and tested a car with three wheels on the streets of Paris). As a result, the prototype of electric vehicles was born), but in China, it only began to start in 2014, and has now become a "piping hot" social topic.
At that time, in addition to Tesla, the most eye-catching in China was LeTV and its FF. The history of domestic car manufacturing here is not pressed, talk about Jia Yueting this person.
<h1 class= "pgc-h-arrow-right" > a car-making maniac</h1>
Crazy car builders. This is the title given to Jia Yueting by the outside world, of course, some people call him "the liar who built the car".
However, Jia Yueting has a dream of building a car, and I am afraid that no one will question it.
Jia Yueting's understanding of the "car of the future" exceeded the recognition of the entire industry as early as a few years ago. He once said that the future of the automotive industry will have four major trends - electrification, intelligence, Internetization, socialization (even so far, the industry has not mentioned this trend of socialization).
He swore that the automotive industry was facing a once-in-a-century opportunity for great historical change. Moreover, these 4 major trends are not what traditional auto giants are good at, and LeTV's advantage lies in the genes of the Internet.
At that time, smog was frequent, standing in the office building of Chaoyang Park in Beijing, and at a glance, it was gray outside.
He himself is also sensitive to smog, electric vehicles can reduce pm2.5 emissions, for their own health, for the health of others, he feels that he has to fight for this.
"Even if LeTV builds a car, even if it can be doomed, as long as it can ignite the dreams of more people, as long as it can promote the progress of industry, the progress of society, and the progress of mankind, even if it is doomed, we should not hesitate."
The objections of the company's executives are invalid!
In the opposition of Chinese LeTV executives, Jia Yueting started his "Great Leap Forward" car manufacturing, in addition to LeSEE, there are FF abroad.
Until November 2016, with the issuance of "a letter", capital "closed the door". Jia Yueting not only built a car into a trough, LeTV was also taken over by Sunac.
"LeTV car manufacturing even if it is doomed, there is no remorse" a saying, leaving more than 4 years of "low tide" period.
Now FF is listed in the United States, Zhuhai has built a factory, Geely, Gree and other "helpers", "LeTV Auto" (actually FF) has entered the public vision, and it is more expected than before.
<h1 class="pgc-h-arrow-right" > two Jia Yueting and his people</h1>
In the impression of LeTV employees, Jia Yueting is a low-key person, and can even use the word "shy". He and his employees squeezed into an elevator, and because the office was on the highest floor, he would take the initiative to stand in the innermost corner and start looking at his phone.
If there are few elevator employees, he will smile and nod to the employees, and he even remembers the names and family situations of hundreds of employees when he started the business. Most of the time, he wears a black or red hoody with the LeEco LOGO printed on it, which is also a deep mark as an Internet company.
But on the stage such as the press conference, he will be very high-profile, showing people the image of "blindfolded running" blood. This may be the idea that he, as the leader of LeEco, wants to convey to employees to rush forward with him.
In fact, this practice has also profoundly infected and affected groups of employees. They are like wolves, full of momentum.
So far, there are still many employees closely following Jia Yueting's left and right, experiencing more than 4 years of suffering. The employees who had to leave LeTV, talked about Jia Yueting, talked about the listing of FF, or were very excited, saying that "there will be a call to return."
Sometimes, he says, you have to fall to a bottom you've never experienced in order to stand at a peak you never reached.
From the beginning of 2016 to the end of 2020, this period of time should be the bottom that Jia Yueting has not experienced.
< h1 class="pgc-h-arrow-right" > three strategic visions</h1>
Ecology, in the minds of the Chinese people, originated from Ali and was carried forward by LeTV.
Previously, the 7 major ecosystems built by LeTV can be described by the word "Huanghuang" - content (including movies, TV series), large screens (TV), mobile phones, sports, automobiles, finance, and even agriculture, the layout is unprecedented. Therefore, the outside world has also given LeTV a title of "the most storytelling".
"LeEco may not be successful, but I believe that this model will inevitably succeed." Jia Yueting said.
Looking back now, Huawei's "1+8+N" and Xiaomi's "bamboo forest" ecological chain are all regarded as "ecology" as the standard. The difference is that LeTV's layout is larger, and it is really difficult to support with the strength at that time.
If it weren't for the car, LeEco would be alive and well right now, and probably even nothing else. This is what many people think now.
But Jia Yueting's strategic concept of "defining the future with the future and defining the present with the future" did not allow him to stop. "Blindfolded running wild" was the credo of the time.
The road to change has never been easy. When people can't understand "LeTV" more and more, the trough period really comes.
"The greater the ordeal, the better the exercise." Perhaps, Jia Yueting had long been prepared to enter the "unexperienced trough".
If the strategy is set, even if it will collapse, it can only run forward.
<h1 class= "pgc-h-arrow-right" > four "Jia Yueting" in history</h1>
Jia Yueting once pointed out that China and American culture are completely different, Americans are the whole people in the encouragement of innovation, innovation as a hero, no one will laugh at entrepreneurial losers, innovators, especially subversives, the more you subvert, the more Americans applaud. China is just the opposite, 99% of people in China are against outliers, as long as you are different, then you are an outlier.
Jia Yueting is an outlier. There is also an outlier in the long river of history. This outlier is Lü Buwei, who invented the idiom "strange goods can be lived".
According to historical records, Lü Buwei was a Weiguo man, a wealthy merchant of Yang Zhai, and his family was rich in thousands of dollars. While doing business in Handan, he became acquainted with the then Qin state's shuzi Yiren (later King Xiang of Qinzhuang), scattered his family wealth, and took great political risks to help yiren return to China to inherit the throne, thus changing from a merchant to a powerful Qin state minister.
This story is already familiar to everyone and will not be repeated.
At that time, merchants, peasants, industrialists, and merchants were lowly professions, daring to get rid of the shackles of the class, and crossing the class of scholars to become the face of a country, Lü Buwei was undoubtedly an outlier in the eyes of the people at that time, especially the scholars and nobles.
Most of the history books record that Lü Buwei sought "strange goods to live in" and greater glory and wealth. From the perspective of the historian at that time looking at the businessman, it is understandable. But Lü Buwei was by no means a businessman, and if he were only a businessman, Lü Buwei should have asked for a reward and retreated to the second line after King Xiang of Qin zhuang came to power.
Prosperity and wealth are not Lü Buwei's ultimate goal. Just like Jia Yueting, he is also "blindfolded" for his personal and "Datong" dreams.
Dreams are similarities and differences. The difference is:
Lü Buwei wanted to achieve long-term peace and stability in the world through "great unification" and no longer be exposed to the wild because of war. As a businessman who "buys" and "sells" countries, Lü Buwei should have seen more about the cruelty of war.
Jia Yueting is through his own strength, the strength of a company, to change the industry, usher in social progress. As a new "challenger," he sees what he often calls the barriers that prevent Internet innovation.
The same is true of creating value for society (the word value has now been used badly by many companies).
Of course, Lü Buwei and Jia Yueting have by-products of running wild for their dreams. Lü Buwei's is a marquis who worships xiang and is rich and prosperous; Jia Yueting's is a success and fame, worth hundreds of billions (of course, it has not yet succeeded).
<h1 class= "pgc-h-arrow-right" > 5 Lü Buwei's "strategy"</h1>
No matter how Sima Qian, Sima Guangzhi and the like record lü Buwei's history, from the classic book "Lü Shi Chunqiu", we can glimpse one or two of Lü Buwei's dream through the "strategy" of governing Lü Buwei.
At the time of the compilation of "Lü's Spring and Autumn", the general trend of the Qin state unifying the world had been determined. Lü Buwei was soberly aware of this situation. It is not difficult to unify the world, but it is very difficult to protect the world. So he said, "Those who overcome are not difficult, and those who persevere in their difficulty are also." ”
What policies can be implemented to ensure long-term peace and stability so that the people will no longer suffer from the poison? Lü Buwei disagreed with the idea of using the Dzong as the basic national policy of governing the country.
"Lü's Spring and Autumn" is his governing strategy. The book's political thought is dominated by Confucianism (the original Confucianism that is closer to Confucius, unlike the Confucianism after Emperor Wu of the Han Dynasty), and the transformed Taoist thought is based on the useful elements of other schools to adapt to the development needs of the times.
In fact, during his reign, he also opposed the traditional policy of the Qin State to exalt the Dharma, and recruited a large number of Confucians, especially the introduction of a large number of Confucians (which were very different from the Confucians after the Han Dynasty).
In order to force Qin Wang Yingzheng to accept his own propositions, he engaged in a "one word and a thousand gold" "dissemination" and made a big publicity, just like every press conference of LeTV.
However, Lü Buwei finally failed to say that he was able to move the government, and finally was stripped of his position because of the involvement of the coup d'état of Yan Yi, and finally degraded to Shudi and committed suicide by drinking.
Recently, "Great Qin Fu" perfectly interpreted Lü Buwei's life. From the time when Yingzheng was not crowned, he taught him to take the unification of the world as his mission, and when he saw that the Qin law was harsh, he thought of changing the outline of governance, and for the sake of the future, he did not hesitate to "oppose" Yingzheng and eventually sacrificed his life.
Later history proved that relying purely on the ruling ideology of the legalists would indeed bring about a huge crisis. Because of its strict regulations, the Qin law appeared to be too harsh, making many people miserable, so that the Qin Dynasty II died.
Lü Buwei's goal of unifying the world was achieved by Yingzheng, but the long-term peace and stability failed to achieve his wishes, which was regrettable.
< h1 class="pgc-h-arrow-right" > postscript</h1>
If Jia Yueting and Lü Buwei could talk to each other in time and space, they would definitely feel sorry for each other.
Jia Yueting will talk about his dream of building a car, and the bitterness that others do not know about making cars, as well as the determination to build cars more than once, to repay debts for the turnover, but also for the original intention at that time.
Lü Buwei may be so comforting:
"Brother Jia, the death of Qin II, lies in the urgent map. With my administration Xu Tuzhi, teach the people to live and live, and the great cause can be accomplished. Striving for dreams is regarded as crazy, stupid, deceitful, or 'outlier', meaningless. The value is ok and can also be done. I have no two potentials, Tu Qingshi left a name. The 'power' of Ru is there, and the 'people's hearts' are also there, only to guard against the urgency and impatience of the unification of the imperial government. ”