Li Jiaqi was ridiculed by the group for ignorance! The new Chinese-style shirt caused controversy, and the design of "Zuo Qi" was questioned
The changes in the fashion circle are always dizzying, and recently, a new Chinese-style top sold by the well-known e-commerce anchor Li Jiaqi in the live broadcast room unexpectedly "overturned", which aroused the attention and heated discussions of the majority of netizens. The design of this top is unique, but the "Zuo Qi" style in it was questioned by netizens, saying that it is similar to the style of traditional shrouds, and Li Jiaqi was ridiculed as "ignorant" by the group.
In the live broadcast, Li Jiaqi, with his usual enthusiasm and professionalism, recommended this new Chinese top to the audience. He detailed the material, craftsmanship and design philosophy of the top, calling it "a modern interpretation of traditional Chinese culture." However, when netizens took a closer look at this top, they found the problem.
"Why does the position and number of buttons on this top look so strange?" a netizen left a message in the live broadcast room. Soon, this question attracted the attention of other netizens. They have said that the "Zuoqi" style of this blouse does not meet the requirements of traditional new Chinese culture, and some people even directly pointed out that this is the design of the shroud.
The discovery quickly caused an uproar on social media. Netizens expressed their disappointment and dissatisfaction with Li Jiaqi, thinking that he, as a fashionista, actually sold such clothes that did not meet the requirements of traditional culture in the live broadcast. Some even questioned whether he really understood the cultural context of the products he was selling.
In the face of questions and criticism from netizens, Li Jiaqi did not respond immediately. However, this silence did not quell the situation, but only brought more people into the discussion. On major social media platforms, the controversy over the new Chinese top has intensified.
In order to find out the truth of the matter, I contacted Ms. Zhang, a senior fashion designer. She told me that "Zuo Qi" does have a special meaning in traditional Chinese culture, and is often associated with clothing for specific occasions such as shrouds. And the design of this new Chinese top does borrow this style to some extent, but it may not have taken into account the consumer acceptance in the details.
"As designers, we should innovate on the basis of respecting traditional culture. "But in this process, we need to fully consider the cultural background and aesthetic habits of consumers." Otherwise, it is easy to cause misunderstandings and controversies. ”
As the incident unfolded, more and more consumers began to pay attention to the problem of this new Chinese top. They have said that when buying clothing, they not only pay attention to its style and quality, but also pay attention to the cultural connotation behind it. As a well-known e-commerce anchor and fashionista, Li Jiaqi should pay more attention to this when promoting clothing.
Under the pressure of public opinion, Li Jiaqi finally stood up and responded to the matter. He said that he did not fully understand the design of this new Chinese top, and only gave a brief introduction in the live broadcast. He admitted that he had some negligence in the selection and introduction of products, and apologized for the trouble caused to consumers.
At the same time, Li Jiaqi also said that he would strengthen the understanding and review of the products sold to ensure that the clothing promoted in the live broadcast is in line with traditional culture and consumers' aesthetic habits. He hopes that through this event, more people can pay attention to traditional culture, and at the same time, he hopes that consumers can give him more understanding and support.
Although this incident has brought a certain negative impact to Li Jiaqi, it has also made more people begin to pay attention to the application and inheritance of traditional culture in the fashion industry. Fashion is not only the external display, but also the embodiment of the internal cultural heritage. While pursuing fashion, we should also pay attention to the inheritance and development of culture.
As fashionistas, we should innovate on the basis of understanding traditional culture, combine traditional cultural elements with modern fashion elements, and create fashion products with unique charm. At the same time, we should also pay attention to the needs and feedback of consumers, and constantly improve and optimize our products and services. Only in this way can we gain a foothold and succeed in the fashion industry.