Shanghai Longhua Club is the first block business in Shanghai facing a thousand-year-old temple. Hundreds of years ago in this area, there was a well-known Longhua temple fair, the sound of selling mixed with the sound of wheels, the customs and customs, the whole city to participate in the grand event. This spring, Longhua will continue the concept of combining traditional culture and contemporary business, and collide with a new cultural fair market IP - Longhua Miaohui.
On April 29th, the first Longhua Spring Festival was officially opened with the theme of "Longhua Wonderful Meeting, Spring Bonding". From April 29th to May 5th, nearly 40 brand partners gathered here to create a single-friendly "Friendship Market" in Longhua Club, and two matchmaking corners were set up in the venue to create opportunities for friends who are looking for their other half to "tie the knot" in spring.
1) A century-old brand entered the market for the first time
Many time-honored brands, such as White Rabbit, International Hotel, Longhua Zen Food, etc., have entered the market for the first time, bringing their own flavorful and pleasing dim sum cake balls, allowing people to feel the beautiful meaning of traditional pastries in the spring season. The light-chasing animation masterpiece "Thirty Thousand Miles of Chang'an" made a stunning appearance with "Li Bai", recreating the splendid Jiangnan between poetry and dialogue. Participate in the market check-in activity and have the opportunity to get in touch with the "Butterfly Crisp" peripheral handbag co-branded by Longhua Club and International Hotel!
2) Folk culture role "matching" wonderful meeting
Interspersed with folk activities such as the seller picking a basket and the matchmaker signing the matchmaker, the folk activities vividly restore the market life a hundred years ago, among which the seller is inspired by the Southern Song Dynasty painter Li Song's "Merchant Picture". The vendor in the ancient painting traveled to Longhua, carrying a flat pole filled with flowers, straw weaving and handmade kites, which attracted everyone's attention as soon as it appeared. Hanfu parades, traditional operas and youth band performances are also staged in the streets and alleys.
3) This spring, career and love are both harvested
"Longhua Temple hopes that you will raise your salary, and Longhua will care about your blind date", this Longhua Spring Festival will play the emotional card with "Spring Marriage", embracing a variety of emotional aspects of society, not only will carry out high-quality dating "off the single" activity during the holiday, but also link the cute pet bureau in addition to the traditional friendship corner, and develop an interesting "fashionable child" relationship corner, and witness the "successful claw" scene of the "fashionable children".
4) The Shanghainese version of "Longhua Hui Peach Blossom" was released
Previously, Longhua Club was inspired by the folk memory "March 3, Longhua Sees Peach Blossoms" to create the song "Longhua Peach Blossoms", which uses the metaphor of not falling peach blossoms throughout the whole song, adding the retro singing voice of the Republic of China, and combining Chinese instruments such as guzheng and pipa with electronic music. In this Spring Festival, Longhua will adapt "Longhua Peach Blossom" into the Shanghai version, adding local feelings on the basis of the original work, vividly reflecting the local history and culture of Longhua.
As the event progressed, the atmosphere of the market became more and more lively. Shuttling in the Longhua Wonderful Meeting is to meet in anticipation, but also to discover in surprises. From April 29th to May 5th, the very spiritual Longhua Club invites you to "get married" in the spring, and wishes you a bumper harvest in career and love!