The intermediary fee that has been suffering for a long time is going to be reduced.
The Zhejiang Department of Housing and Urban-Rural Development and the Market Supervision and Administration Bureau issued a document to personally regulate real estate transactions, the core essence of which is-
Reasonably reduce the cost of economic services for housing sales and rental.
It will be implemented just after Labor Day.
To put it simply, it is true that the intermediary fee is going to be reduced.
However, after everyone watched, they immediately found a problem at the operational level -
This thing is not so inclusive.
First of all, let's take a look at how to reduce the intermediary fee:
- In accordance with the principle of the higher the transaction price, the lower the service rate, the implementation of tiered pricing;
- The brokerage service fee is shared by both parties to the transaction.
As soon as the operation of "tiered pricing" came out, I believe that someone would immediately flip the table.
The higher the transaction price, the lower the service rate.
Isn't this saving money for the rich?
Where is the most recognizable luxury property sold in all of China recently?
It is an old western-style house located in Julu Road, Shanghai, with a total price of 310 million yuan and a unit price of 1 million yuan/㎡.
Charging an intermediary fee of 3 points, the commission of this luxury house alone will be 9 million!
If you let 0.5 points come out, you can save 1.5 million!
For old money, the 1.5 million may only be the number at the end of the bank card, but for ordinary wage earners, the 1.5 million has to be saved for most of their lives, which is the savings at the bottom of the box to buy a house for their children.
After this operation, the rich people have thrown us ordinary people out of the street again, and the gap between the rich and the poor has become even greater......
Don't worry,
The misunderstanding is a bit big.
From a national perspective, although the "tiered pricing" of intermediary fees is not universal, for buyers in first- and second-tier cities, "tiered pricing" can indeed reduce intermediary fees.
Taking Hangzhou as an example, the tiers of its second-hand housing market are set at 1 million-
1.5% for each party for the part below 1 million and 1% for each party for the part above 1 million.
In Hangzhou, houses of more than 1 million are still quite common. As a result, for most buyers, they can enjoy the benefits brought by tiered pricing.
As for the second point, the cost is shared by both the buyer and the seller, which lags behind the market too much.
When the market was hot, in many places, the transaction costs of second-hand housing were all borne by buyers, but now it is very common for both parties to bear the burden.
Even, in this market, in order to sell the house, many landlords are willing to pay all the agency fees.
The buyer said,
Originally, I didn't have to pay the intermediary fee, but you even clearly stipulated that I had to bear part of the cost.
Phew!
Going a little deeper, even if the new regulations have a significant effect on reducing agency fees, will it be good for the second-hand housing market?
Come to think of it, everyone thinks it's true.
Buying a house itself is a big difficulty to empty six wallets, and you have to pay tens of thousands of intermediary fees, which is not even more difficult.
Then, the intermediary fee will fall, the transaction cost will fall, the buyer's enthusiasm will increase, and the liquidity of the second-hand house will increase.
I'm sorry to tell you an anti-cognitive common sense -
Forcibly reducing intermediary fees will not make the second-hand market more active.
Without intermediary fees, there would be no second-hand housing market.
We hypothesize that reducing agency fees can improve the liquidity of second-hand housing.
Then with the thinking of the limit method, when the intermediary fee is 0, the liquidity of the second-hand house will be better.
The reality is quite the opposite.
Jiangsu, Zhejiang and other places have officially launched a "disintermediated" second-hand housing independent trading platform, the main focus is a "no intermediary, no fee", but the effect has not been good.
For example, in Hangzhou, from 21 to 23 years, there were less than 500 houses in the city that were independently traded through notarization. 23 years of independent transactions, less than 3‰ of the total transaction.
Buying a second-hand house is really indispensable to the cost of intermediary fees.
1. The intermediary fee is actually a service fee.
This point, as long as you have been to see the house, you will probably have a deep understanding.
During the viewing process, the agent will make the customer very experienced, such as the "first-in, last-out" elevator etiquette, so that you can enjoy the hotel-like treatment. If there are many communities you want to see, the agents will also enthusiastically ride a small donkey to take you to understand them one by one.
For landlords, there are also various services. For example, the information update of the listed listing, the upload of real photos, and even the maintenance of the listing are all managed by the intermediary.
In the process of closing, the negotiation between the buyer and the seller, the signing of the contract, the payment of taxes and fees, and other complex links, are indispensable for the intermediary to solve problems.
Why are there so few self-transacted listings?
The main reason is that the independent transaction lacks the service of the intermediary, and all kinds of troublesome things need to be handled by both the buyer and the seller in person, and because the two parties are far less familiar with the link of the house transaction, it greatly consumes time and energy.
When a house is sold, it needs to be seen more than ten times, and more needs to be seen hundreds of times.
Behind this time and again, the service, and the time consumed, are a lot of sunk costs, and these costs are part of the intermediary fee.
Second, the intermediary fee can buy a large amount of information difference.
A good agent knows his house and neighborhood better than the landlord.
Through the intermediary, we can not only know the house type and the real transaction price of the community in the near future, but also find out one or two details about which house has a good park view, which house the landlord has spent a lot of money to decorate, and which house the landlord is going abroad and is in a hurry.
More authentic intermediaries, even which restaurants are delicious around, what is the living atmosphere of the community, and gossip about big and small things can be talked to you.
If you want to buy a satisfactory house, you have to be in love for a long time. You have to go and experience it for a while before you know if the commuting here is suitable for you, whether you are not satisfied with the supporting facilities, and whether the aura of the surrounding neighbors is compatible.
If you want to save trouble in this regard, you really can't do without a reliable intermediary.
3. The intermediary fee is linked to the degree of trust.
Buying a house is most afraid of stepping on the "deep pit".
For example, if you sell a house twice, buy a mortgaged property, or buy a house with water leakage, miscalculation of taxes and fees, etc., ordinary people will have to mess in the wind when they encounter one.
What's even more terrifying is that there are people who have been cheated of tens of millions of dollars to buy a house in full.
At this time, you need a reliable intermediary platform to endorse you, help you fight a lawsuit, pay you compensation, and advance funds for you to buy a house when you encounter problems.
The above is the responsibility and cost behind the intermediary fee, the service and information when buying a house, and the "after-sales service" after buying a house.
Buying a house of millions, or even millions, is such a transaction related to the future of life, if you say that the intermediary fee is thousands of dollars, is it worthy?
To tell the truth, tens of thousands of yuan, or hundreds of thousands of intermediary fees for luxury houses are really not expensive.
So why do everyone think it's expensive now?
It is because many intermediaries are "not worthy of virtue".
It is not so much that the world has been suffering for a long time, but that the world has been suffering for a long time.
Due to the low threshold for intermediaries to enter the industry and the large group base, the people in the industry are uneven.
When encountering intermediary services and average business capabilities, I am bent on forcing orders, and the experience is as bad as it gets. It is not uncommon for unscrupulous intermediaries to take turns to lower prices for landlords, causing landlords to lose hundreds of thousands.
Therefore, it is not terrible that the intermediary fee is high, but the terrible thing is that the industry is not regulated, so that the intermediary fee is worthless.
What is more urgently needed now is more standardized supervision of the entire real estate agency industry.
Reduced intermediary fees will not disappear but will be transferred.
Friends who have rented a house should have this experience. If the water and electricity bills go up, then the rent will go up accordingly.
The cost is not just for one person, but is shifted or spread evenly.
When the market is hot, the intermediary fee for second-hand housing transactions is often borne by the buyer. For example, in Hangzhou a few years ago, the intermediary fee has always been borne by the buyer. And Beijing, Xi'an, Wuhan and many other cities are this rule.
However, after moving from a seller's market to a buyer's market, the brokerage fee is generally split between the two parties, or the landlord pays the full amount.
From this, we can know -
Buying a house is a general ledger.
Buyers and sellers are sensitive not only to the total price of the house, but also to brokerage fees, taxes and so on during the transaction.
In addition, intermediary fees can be adjusted by the market.
When the market is good,
Buyers have high expectations and are willing to pay a higher premium for the house, and the agency fee will be passed on to the buyer.
When the market is bad,
Sellers are in a hurry to sell and will bear more intermediary fees.
At the same time, due to market fluctuations, housing prices will also rise or fall, and the intermediary fee calculated according to the point will also be adjusted.
When the market is particularly poor, the intermediary platform will also take advantage of the trend to reduce the rate.
In the second half of last year, Beijing Lianjia lowered the intermediary fee standard, from 2.7% to 2% of the total transaction price of the house.
Therefore, forcibly using a visible hand to press down the intermediary fee again will only have a negative impact on the market.
Because the market is already very bad now, the intermediaries are not having a good time.
For example, in the Hangzhou market, there are about 17,000 registered intermediaries, and the actual number is definitely more than that. But last year's market was so bad, with more than 4,000 sets of transactions per month, and an intermediary could only open an order in an average of three or four months.
As a result, the intermediary left one after another, and there were originally more than 30 store employees, but in the end there were only 9 people left.
If the intermediary fee is forcibly lowered, then there will be more intermediaries who leave the company.
As mentioned above, the transaction of second-hand housing is inseparable from intermediaries, and there are fewer intermediaries in the market, which is not conducive to the circulation of second-hand housing.
On the other hand, there are fewer agents, the quality of service that can be obtained is reduced, and there is less information to be obtained, which is equivalent to increasing the cost of buying a house in a different direction for buyers.
So, these days, it's not only not easy for buyers and sellers, but also for intermediaries, so let's not think about getting intermediary wool.
If you really want to reduce the transaction cost of second-hand housing and improve the liquidity of second-hand housing, there are also tricks.
Compared with the intermediary fee of 2 points, the value-added tax, deed tax, and individual income tax can add up to nearly 8 points.
In order to save the decline of the market, various tricks are frequent, which is dazzling.
In addition to reducing intermediary fees, major cities have started a new round of purchase restrictions and relaxation.