"May Day"The curtain of the holiday was happily opened,Xujiahui business district focuses"Guoman culture""Launch economy""Night economy"and other consumer sectors,Launched colorful、Lively business, tourism, culture and sports integration marketing activities。 On the evening of April 30, the "four-screen linkage" of the business district ignited the passion of consumption. Through seamless online and offline links, bringing together young people, in this vibrant and creative shopping festival, major commercial entities jointly present a vibrant business, tourism, cultural and sports event. At present, the Guoman Game Festival is in full swing, and we will start a cross-dimensional adventure with you!
miHoYo's "Star Dream Travel" offline theme exhibition
The "Dream of Stars" offline theme exhibition is in full swing in the business district, attracting many players to check in and collect stamps at the beginning of the holiday, and the mall is crowded with young consumers with suitcases to experience.
The 7 major points of this theme exhibition are distributed in 6 major shopping malls in the business district and Tianyaoqiao Road Pocket Park, covering the offline first exhibition of game scenes, the first launch of co-branded peripherals, limited interaction, stamp collection and punching, and consumption full gift peripherals.
Passing through the "Anchor of Luoxing" placed in the square outside the main entrance of Grand Gateway and arriving at the stage of "Echoes of Stars and Dreams" on the inner street of Grand Gateway Hang Lung, visitors can enjoy the live performance of classic original sounds; in the square on the west side of T20 Building, the game character "Pine Sparrow" incarnates as a player to send holiday wishes of "seeing good fortune and happiness", and on the fifth floor of Metro City, in the IP exhibition gallery where game character animations are played on a loop, visitors can enjoy the unique sensory experience of sound, light and color at the same floor to buy official cultural and creative peripherals......
In addition, various shopping malls have also launched multiple consumption promotion measures such as discounts, full consumption gifts, and full lucky draws, so that consumers can truly enjoy preferential shopping in Xujiahui, and can also feel the fun of punching in and the charm of the national tide, so as to realize the integration of shopping, shopping and entertainment. On the first day of the event, the visitor flow of the event check-in places such as Metro and Huilian increased by 5% and 43% respectively compared with the same period in 2023.
It is understood that the "Star Dream Travel" theme exhibition will last until May 5.
Tencent "Summer Love, Love in Xuhui"
The five male protagonists of "Love of Light and Night" incarnate the masters of charming Hengfu cultural propaganda, waiting to meet players from all over the country under the plane tree in Xuhui District in Wujie Square, Hengshanfang Square and Blackstone Apartment, to feel the romantic heritage and witness the 100th anniversary of Wukang Building.
The highly restored customized seaside bus, the pink quotation sticker full of love feeling, and the male protagonist's group photo stand surrounded by exquisite floral arrangements together with the buildings of Hengfu Style District build the theme of summer romance.
On the first day of the holiday, just after 10 o'clock, the on-site team was lined up with tourists waiting to check in, waiting to take a photo with the five male protagonists of Light and Night Love in the same frame. According to incomplete statistics, within 3 hours of the first day of the event, the cumulative number of check-ins in Wujie Square, Hengshanfang Square and Blackstone Apartment has exceeded 10,000 people.
At the same time, when you come to Xuhui Hengfu, how can you not feel the charm of brunch Brunch culture while checking in, LOKAL AND DRUNK BAKER in Wujie, ALBALUZ in Hengshanfang, and Peet's coffee in Blackstone Apartment are close to full in the morning, and the passenger flow and sales of the day are all at a record high.
It is reported,As an important part of the "Five Five Shopping Festival" in Xuhui District,Deep integration of culture, business, tourism and sports exhibition,Aiming to create a good-looking、Good shooting、Good shopping、Good food、Fun integrated consumption scene,With Shanghai"Fashion"Set off Xuhui"Shopping tide",Maximize the release of consumption vitality。
Reporter: Cao Xiangyu
Editor: Geng Jieyu
Please indicate that the reprint is from the official account of Shanghai Xuhui