It can be said that Nezha Automobile has indeed attracted a wave of traffic recently, but after having traffic, it is still unknown whether Nezha Automobile can achieve a reversal in the new energy vehicle market.
In 2023, Nezha Automobile will lose the title of "sales champion" of the new car manufacturing force, and will deliver a total of 127496 new cars throughout the year, a year-on-year decrease of 16.16%, and only 50.9% of the original delivery target of 250,000 units.
Entering 2024, Nezha Automobile's performance is still relatively sluggish, data shows that from January to March this year, Nezha Automobile's cumulative sales were 24,400 units, a year-on-year decrease of 6.87%. In March this year, the delivery volume of Nezha Automobile was only 8,300 units, a year-on-year decrease of 17%.
Especially in April, the weekly sales of Nezha Automobile did not improve. Judging from the market performance in the first three weeks of April, Nezha Auto sold 94 units in the week from April 1 to 7, 131 units in the week from April 8 to 14, and 135 units in the week from April 8 to 14.
In the face of sluggish sales, the launch of Nezha L can be said to be the greatest hope that can determine whether Nezha Automobile can make a battle in 2024.
From the product point of view, Nezha L is infinitely moving towards the ideal L, and in addition to the refrigerator color TV sofa, there is also a 67 kilowatt power 1.5L four-cylinder range extender, as well as a 40-degree large battery pack in the CATL era, and Nezha Automobile believes that it is completely enough Qualcomm Snapdragon 8155 chip.
Nezha L in the product, you can roughly feel that this new car is infinitely moving towards the ideal L, and in addition to the refrigerator color TV sofa, there is also a 67 kilowatt power 1.5L four-cylinder range extender, as well as a 40-degree large battery pack of the CATL era, and it is also equipped with a Qualcomm Snapdragon 8155 chip that Nezha Auto believes is completely sufficient.
Of course, judging from the previous publicity, Nezha Automobile CEO Daniel Zhang posted on social media very early on, reporting to netizens how Nezha L is going to roll? ”
"Refrigerator" with independent compressor double door design, minimum refrigeration temperature -6 °C. "Color TV" 15.6 inches two. "Sofa" 8 o'clock massage zero gravity, compared with friends and businessmen, we are the only one with all three pieces at this price.
However, after the new car is launched, I can clearly see from the configuration table that the so-called highlight configuration, "refrigerator" and 15.6-inch co-pilot entertainment screen, are only equipped on the top model, which is the model with an official guide price of 159,900 yuan. Configurations such as the co-pilot seat adjustment, including leg rest adjustment, height adjustment (2-way), and lumbar support (4-way), are only available on the top and sub-top models.
Written at the end of the article
In general, the competition in the new energy vehicle market will be more fierce this year, especially in the period when new products continue to emerge in the market. In order to gain a larger market share, in addition to filling the configuration, it also needs to be supported by brand value and the product power of the product itself. After all, consumers are choosing new energy vehicle products, in addition to refrigerators, color TVs, and large sofas, they also need the three-electric system, safety, battery life, automatic driving and sense of science and technology of the product itself to support.