On March 27, the local auctions in Suzhou, Ningbo and Xiamen kicked off at the same time, all on this day:
The unit price of the new land king was born.
Within one day, the highest premium rate of the three land kings reached 40.79%, and we witnessed a second-tier city exaggerated high floor price of 6.27w/㎡.
A month has passed, and the heat of the three land kings has not yet been blown away, and Chengdu has followed suit:
A fire burned out a new land king.
And by the way, all the purchase restriction policies were burned clean.
Before the May Day of the Year of the Dragon, the purchase restriction policy that had lasted for eight years in Chengdu's property market was finally completely untied, and it was announced that the city's housing transactions would no longer review the qualifications for house purchases.
Buying land in Chengdu has been the highest price since half a year ago, and it is very free.
And from now on, buying a house in Chengdu will also be completely free:
All that's needed is money.
It is also the moment when Chengdu completely stretches its muscles, and it is more worth savoring it when you go to see the local auction a few days ago.
01
After seven years, Jin Mao took the king of the land again
On April 23, Chengdu's first land auction in 2024 was launched, and the auction of the East Linjiaba plot in Jinjiang District Financial City started, and 18 real estate companies gathered together to fight for 81 rounds, raising the premium rate of this land to 48.5%.
The last one was Jin Mao, who had not been sold in the Chengdu land auction market for a long time, and the final transaction floor price was 2.45w/㎡.
Although this data is completely inadequate compared with some second-tier cities, in the Chengdu property market, which has never had a bubble, it really makes this land become:
Chengdu's new unit price land king.
On this day, Chengdu took out a total of four parcels of land, with a total turnover of 4.1 billion yuan, and Linjiaba Diwang contributed 2.14 billion yuan.
The last time there was a new king in Chengdu was at the end of December last year, when Renhechun, a local veteran private enterprise in Chengdu, refreshed the unit price ceiling in Chengdu at that time with a unit price of 2.35w/㎡, and brushed up its sense of existence.
The parcel is also in Jinjiang District, but not in Linjiaba.
In the past few years, Chengdu's market has been good, even if the market began to turn a little bit this year, and the market performance has been strong, Jinjiang District has also been ridiculed as "Shanghaiization":
Because it is too stable, housing prices are resistant, and land prices are even more difficult to shake.
In the past few months, the land price in Jinjiang District has remained high, and before the release of the new land king, the closest plot to the old land king was also in Linjiaba, and the difference was only 100 yuan/㎡.
In Chengdu, Linjiaba has long had a tendency to "make a machine for the king of the land", and in the end, the new king of Linjiaba written by Jin Mao also raised the highest floor price in Chengdu by 1,000 yuan/㎡, writing a new history.
Before the purchase restriction in Chengdu was lifted, the Chengdu market was generally optimistic about this newly born land king.
Because although the land price has hit a new high, the same is that this land is thriving in Linjiaba, which is regarded as a new hope for Chengdu's future development:
It can also be regarded as the best piece of land that can be taken out so far.
In Linjiaba, which has a TOD plan, the transfer document of this land even clearly stipulates that the exit of the underground passage should be reserved, and it is self-evident how high the gold content behind it is.
The last time Jin Mao acquired land in Chengdu was in the distant March 2022.
has been dormant for 2 years and has not moved, and as soon as he makes a move, he is a king bomb.
Jin Mao's re-launch is still full of "topicality" and "expectation" for the Chengdu market.
You must know that in 2017, when Jin Mao first entered Chengdu, it relied on a land king with a premium of 90%.
That parcel of land later became the Wuhou Jinmao Mansion, which is famous in Chengdu and even opened the "third pole" of Chengdu's luxury houses, and this project has set a number of records in Chengdu with the super premium ability of "Jinmao Mansion", and the cumulative sales have exceeded 10 billion.
After a lapse of 7 years, Jin Mao once again used the "land king" to swipe the screen, and perhaps it may also be able to recreate the glory of Wuhou Jinmao Mansion.
After all, Chengdu has implemented purchase restrictions since 2016, and Jinmao's 7 years in Chengdu have been regarded as moving forward with a heavy load, and now there is no shackles at all, and the space for follow-up trading is much larger.
In fact, looking back at Jinmao's road to fame, there are many land kings, such as Guangqu Jinmao Mansion in Beijing and Daning Jinmao Mansion in Shanghai.
The core reason why Jin Mao dares to take it is also because the products have a high premium ability, and often have the highest pricing power in the sector - even from the first-hand to the second-hand market.
In those years, Guangqu Jinmao Mansion and Daning Jinmao Mansion boldly took land prices and market pricing, which made many onlookers stunned and exclaimed "crazy", but looking back a few years later, everyone found that it was themselves who were "crazy":
For example, Daning Jinmao Mansion, which entered the market at a price of 7.5w/㎡ that year, has now reached a second-hand value of 17w+/㎡, and has single-handedly supported a world comparable to the inner ring in Shanghai Central.
Looking at the top tycoons who have been robbed crazy in Shanghai recently, several luxury houses with an average price of 17w+/㎡ and a total value of at least 40 billion yuan have been connected to daylight, which once again confirms a fact:
There is never a shortage of purchasing power in the high-end market.
So this time Jin Mao won the king of Chengdu Xindi, there are still a lot of highlights, and it depends on how Jin Mao will choose to solve the problem.
In Chengdu, Jinmao has built two Jinmao Mansions, the last one is Jinjiang Jinmao Mansion, which is next to the Bailuwan plate next to Linjiaba.
The king of Linjiaba will probably be the third.
02
CTS Investment has made another move
Although the recent Chengdu and Linjiaba plates have gone crazy, in fact, if you look at the recent starting floor prices, the highest is not Xindiwang, but the Caiqiao plot in Qingyang District, which was also auctioned on April 23.
In the recent jokes among netizens, Jinjiang District is "Shanghaiization", while Qingyang District is "Beijingization" - both are ranked at the top and have the best performance in the market.
In the land auction that started on the same day, the starting price of the Linjiaba plot was 1.65w/㎡, while the Caiqiao plot was 500 yuan per square meter, reaching 1.7w/㎡.
This parcel of land was also won by a central enterprise, and the final premium rate was 19.41%, and the transaction floor price just exceeded 2w/㎡, although there is still a large gap with the Linjiaba plot, but it is also in the forefront in Chengdu.
After the end of the land auction on April 23, the price of floor slabs in Chengdu is not less than 2w/㎡, and it has reached 15 pieces
The central enterprise that picked up this parcel of land is a CTS investment that many people may be quite unfamiliar with so far.
CTS Investment is part of China Tourism Group, one of the four major state-owned enterprises headquartered in Hong Kong, with a history dating back to 1923 when the Shanghai Commercial and Savings Bank established its travel department.
Until now, there are only 16 state-owned enterprises that have been identified by the State-owned Assets Supervision and Administration Commission as "real estate development and operation" as their main business, and China Tourism Group is one of them, and CTS Investment, as a real estate development platform, has actually been developing for more than 30 years.
CTS Investment is headquartered in Guangzhou, the earliest started as a cultural tourism real estate, until a few years ago because of the serious loss of cultural tourism, began to focus more on real estate development, but because of the previous years has always been more restrained, the real estate business has been tepid, so far has not squeezed into the top 100.
This time, CTS has invested heavily in Chengdu, which has a lot to do with it.
As early as 2018, CTS Group has signed a relevant agreement with the Chengdu government, agreeing to establish a southwest regional headquarters in Chengdu.
In March 2021, CTS Investment took commercial land in the central business district of Tianfu New Area and began to officially build the regional headquarters base of CTS Group.
But in fact, CTS Investment entered the Chengdu market back to 2015, because it was still obsessed with cultural tourism at that time, so the first project was not a pure residence, but a cultural tourism town with a residence, and it was not until the end of 2017 that it began to change.
Although it has been nearly 10 years since it entered Chengdu, there are only a handful of projects invested by CTS in Chengdu, in addition to the Haiquanwan Town in Jintang, before last year, it also developed several projects of CTS Mingmenfu, CTS Qianchuan Yue, and CTS Qijing.
CTS Investment once again broke the ice in Chengdu half a year ago - at the end of October last year, it successfully completed the replenishment of the warehouse at a land price of 1.01 billion yuan in Chenghua District.
At that time, Chengdu had not yet completely liberalized the price limit for land auctions, and this parcel of land was lucky to be won by CTS at the cap price, but it did not take long for the introduction of China Merchants Shekou cooperative development, and it became the China Merchants CTS Central Zhendi with a small reputation in the Chengdu market.
As we said earlier, although CTS Investment is backed by the mountains, it has not really stepped on the accelerator in real estate development for many years, and the full-caliber sales of last year were only about 8 billion.
But it is also from last year, CTS investment has undergone a lot of changes, in the middle of the year hired the former Longfor vice president Hu Ruoxiang as the general manager, in the last half a year, the head of the major regions, the city and other high-level positions are also continuing to recruit new, as if it is a signal to do a big job.
After the renewal of the talent team, CTS Investment has indeed changed its strategy. Especially in October last year, CTS Investment not only replenished grain in Chengdu, but also succeeded:
First entry into Shanghai.
Interestingly, CTS Investment still entered with a hitchhike of investment promotion.
The local auction in Shanghai was only one day earlier than Chengdu, perhaps to thank China Merchants for providing a ride to Shanghai, CTS Investment also generously shared the new land with China Merchants after acquiring the land in Chengdu:
Meimei has achieved a win-win situation.
Even in the auction of the Zhongxing community plot in Jing'an, Shanghai in April this year, China Travel Service Investment took the hand of investment promotion and actively participated, although unfortunately failed, but the posture of wanting to continue to take the land is sufficient, perhaps in the short term, it will continue to hold the thigh of the brother who has reached the top of the investment in Shanghai.
The land in Shanghai has also been transformed into China Merchants Travel Service Lanyue some time ago, and the sales office and model house have been opened, and it is no longer far from entering the market.
CTS Investment is now in the build-up, and how it will develop in the future should be quite critical to the projects taken in the past two years.
Epilogue:
Although high-priced land plots are frequent, the Chengdu land auction market is actually both hot and cold. Good plots continue to break records, and ordinary plots are already cold.
In just one week from April 23, Chengdu has opened three land auctions, and a total of 16 plots of land have been taken out:
However, only the two parcels of land won by Jin Mao and China Travel Service were sold at a high premium - the remaining 9 parcels of land were all sold at the reserve price.
As for the remaining 5 parcels, 1 was postponed and 4 were terminated for any reason.
Behind the release of the king of the earth, it is not a collective carnival, but a loneliness that is difficult to hide.
The Chengdu property market, which has walked out of the independent market before, has been a little unbearable this year, and finally began to show fatigue in the local auction market.
However, apart from those extremely high-quality plates, it is still unknown what the final direction will be.
To this day, the cities that have not really lifted the purchase restrictions can already be counted on their fingers, except for Beijing, Shanghai, Guangzhou and Shenzhen, and only Hangzhou, Xi'an, Tianjin, and Hainan. But sooner or later, it is likely to be sooner or later.
Today's industry still has a long and uneven road to go, and the carnival of the "land kings" is underway, but how long can it last?
Editor-in-Chief: Zhang Yan
Editor-in-charge: Nanako This article only represents the author's personal point of view, some of the pictures are from the Internet, not for commercial use, if it is infringed, please contact us
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