"Why do you have to use Japanese artists who hate Korea?"
Recently, Japanese media reported that Ziyao Hirano, a member of the boy group Number_I to which Genesys belongs, was selected as an advertising model for the beauty brand "Wonjungyo" of Korean beauty expert Won Jungyo.
"Wonjungyo" is a beauty brand that Won Jungyo collaborated with a Japanese cosmetics company, and was launched in South Korea and Japan in October 2022. On May 1 this year, "Wonjungyo" launched its first hair care series, and it was officially announced that the popular Japanese artist Hirano Ziyao served as an advertising model.
A person said, "I was impressed by Hirano's unique star temperament, his attitude of 'always striving for what he wants to be' and 'moving towards his goal', and he is definitely a unique presence that can fully interpret the brand concept 'Hair you want'." ”
Hirano Ziyao also said: "Yuan Zhengyao is a person who pursues details and strives for excellence, and it is a great honor and pleasure to work with such a person. ”
It is understandable that Korean brands that have entered Japan have chosen popular Japanese artists as advertising models, but Hirano Ziyao has been caught in the controversy of hating Korea, which has been strongly disgusted by Korean netizens.
In March last year, Hirano went to South Korea to shoot a Japanese TV show. On the Japanese TV show, he was interviewed standing in front of the "I SOOUL U" sculpture that symbolizes the Han River and Seoul.
When asked "Do you know Korean?", Hirano Ziyao said "thank you", "I love you", and "Peking duck" in Chinese; when asked "where is the capital of South Korea?", Hirano Ziyao replied: "baku", it is reported that baku is a Japanese expression for one of the Korean surnames "Park", and when asked "what is the monetary unit of Korea", Hirano Ziyao said: "Berry"...... In short, his main focus is a read scrambled.
During this period, Hirano Ziyao also looked around his surroundings and said, "It's surprising that there is a tall building. ”
Not only that, Hirano Ziyao also emphasized that his trip this time was not a "visit to South Korea", nor a "visit to South Korea", but a "visit to Japan". In this regard, Korean netizens thought that he despised South Korea because South Korea was a Japanese colony in the past.
Hearing the news that such a Japanese artist who hates and despises Korea has become a Korean brand advertising model, Korean netizens angrily said: "The combination of a brand with no self-esteem and a Japanese artist who hates Korea, even this artist is not good-looking", "When you ask Korean, it is simply racist to say 'I love you'", "Why do you have to use him, does he have any charm? There are so many domestic artists who are famous in Japan", "Connecting with this kind of person is not helpful to the brand, why do you insist on asking, I don't understand." ”......
Seo Hyung-deok, a professor at Sungshin Women's University, also expressed his opinion on the matter: "No matter how important business is, Korean companies are ignoring Korean consumers by choosing local artists who often make hateful remarks about South Korea as spokespeople. ”
Seo also emphasized, "Although it is a company's freedom to choose advertising models, it is also important to remember the fact that the use of models who hate Korea will first be snubbed by the people of the country." ”
In addition to Hirano Ziyao, Japanese actor Sugata Masaki, who recently guest-starred in the Netflix Korean drama "Parasite", has also been criticized by Korean netizens for once belittling South Korea.
In 2022, Sugata belittled the actors who starred in the Korean romance TV series in a Japanese TV show.
At that time, the host asked, "Japanese girls like to watch Korean romantic dramas now, why don't they watch Korean romantic dramas?" To this, Sugata Masaki replied, "I personally think that the great thing is that they can do their best to act in romantic dramas." But actors in their 30s are still doing their best to play love stories, not to mention whether it is good or bad, anyway, I will feel ashamed and ashamed", "Actors also need to have the belief that 'there is no way, the audience wants to watch it', and then act in romantic dramas with a narcissistic mentality, maybe they can do this so they are very popular with the audience".
Sugata Masaki's answer was considered by Korean netizens to belittle Korean actors and satirize Korean dramas, so after learning that he made a cameo appearance in "Parasite", Korean netizens ridiculed: "It's not that he blatantly sexually harasses and hates South Korea, but that he always says ambiguously, which is even more annoying." ”
Do you think the words and deeds of the two Japanese artists, Shiyao Hirano and Masaki Sugata, are wrong?