Huawei's Pura 70 series leads the shipment volume, leading the domestic mobile phone to a new height
As a leading company in the domestic mobile phone industry, Huawei's shipments of its next-generation flagship product, the Pura 70 series, have attracted much attention. According to channel dealers and agency predictions, the volume of the Pura 70 series will exceed that of the previous generation Mate 60 series, which is worth in-depth.
The development of Huawei's mobile phones in the domestic and foreign markets has been full of twists and turns. Since 2019, due to sanctions imposed by the U.S. government, Huawei's mobile phones have suffered heavy losses in overseas markets. However, in the domestic market, with excellent product strength and brand influence, Huawei mobile phones still maintain a leading position. The Mate 60 series, launched in 2023, has achieved good market performance, with global shipments reaching 30 million units.
It's exciting to see that Huawei seems to have made a major breakthrough with the Pura 70 series. According to the forecast of the agency TechInsights, the Pura 70 series will ship more than 10 million units in 2024, which is significantly higher than the 6.2 million units shipped by the Mate 60 series in the August-December 2023 period. This unexpected data will undoubtedly promote Huawei's leading position in the domestic high-end mobile phone market to further expand.
The Pura 70 series has been able to achieve such impressive results mainly due to the following aspects:
The Pura 70 series was released earlier and has a more mature supply chain. The Mate 60 series was only available in the second half of last year, and supply chain constraints were even more severe. The advance layout has undoubtedly won the Pura 70 series a head start.
The Pura 70 series is innovative in terms of hardware configuration and design. Highlight designs such as the new imaging system, large curved screen, and slim body are all expected to attract the attention of consumers. The Mate 60 series, on the other hand, is relatively conservative in this regard.
The pricing strategy for the Pura 70 series is also more reasonable. Although the price of the flagship model is expensive, the price range of the mid-to-low-end model is relatively affordable, which is conducive to expanding different consumer groups.
The new imaging system and slim body design are the highlights
The biggest highlight of the Pura 70 series is its new imaging system. Huawei has added a new super-sensitive main camera to this generation of flagships, with a photosensitive area of up to 1 inch, which is currently the largest pixel area in the Android camp. This innovation greatly improves the Pura 70 series' ability to shoot in low-light environments, with higher detail fidelity.
In addition to the main camera, the Pura 70 series' ultra-wide-angle lens and telephoto lens have also been upgraded, supporting 0.6x and 10x optical zoom, respectively. This makes the Pura 70 series an excellent image quality for both large scenes and macro details.
The image system will surely become a major selling point of the Pura 70 series. Excellent camera ability has always been an important consideration for consumers when purchasing mobile phones.
Another highlight that is worth noting is the slim design of the Pura 70 series. The body thickness of the flagship version is only 7.8mm, and the weight is controlled within 190 grams, which will undoubtedly bring users an excellent hand experience.
The realization of the slim body is inseparable from Huawei's innovation in structural technology. For example, a new "butterfly" split structure has been adopted to make the layout of internal components more compact, and a new rectangular cell has been used for the battery, which has improved capacity and energy efficiency.
The cost of a slim body is a modest reduction in battery capacity. However, with Huawei's long-term experience in energy efficiency optimization, the Pura 70 series can still maintain its industry-leading performance.
In addition to the image and body design, the Pura 70 series has also been upgraded in terms of screen, chip and other hardware, but there are not many surprises in comparison. The overall configuration of the Pura 70 series is enough to get rid of its cousin Mate 60 series.
Huawei mobile phones still need to innovate in the future to remain competitive
The Pura 70 series is expected to achieve good market performance in the domestic high-end mobile phone market with its excellent imaging system, slim body design and reasonable pricing strategy. The agency predicts that it will ship more than 10 million units in 2024, ahead of the previous generation Mate 60 series, which is well deserved.
It will not be easy for Huawei phones to stay ahead of the curve in the future. The domestic mobile phone market is extremely competitive, and brands such as Xiaomi, OPPO, and vivo are increasing their innovation, and their product strength is on par with Huawei. Even Apple, which once lagged behind, has launched eye-catching innovations in the iPhone 15 series.
Huawei must always be vigilant and must not be complacent because of the good results of the Pura 70 series. On the contrary, Huawei needs to continue to innovate in the next generation of flagship models, whether it is imaging systems, screen technology, chips, and system optimization, it needs to have breakthrough innovations to stay ahead of the curve.
In addition to hardware innovation, the construction of software ecology is also indispensable. As Huawei's self-developed operating system, although the HarmonyOS system has initially gained a firm foothold among domestic users, its application ecology is still thin compared with the two camps of iOS and Android. Huawei needs to further improve the HarmonyOS system and attract more developers to settle in, so as to provide users with a richer choice of applications.
Another challenge that cannot be ignored comes from the US government's sanctions. Although Huawei has gradually achieved independent control of core technologies such as chips and operating systems, it still faces the risk of being cut off from advanced processes. Once this happens, Huawei's chip strength will be greatly affected, which will seriously restrict the performance improvement of mobile phone products.
In the coming period, Huawei will need to work on multiple technical routes in parallel to avoid risks. Whether it is independent research and development of advanced process technology, or layout on emerging architectures such as RISC-V, it is a feasible choice. Only in this way can Huawei mobile phones have enough confidence in the face of major difficulties.